Online Genius Podcast

Today we’re shifting gears to tackle the topic of what it means to be a knowledge business. We’ll be addressing some misconceptions about knowledge businesses and laying out the principles that you need to make a knowledge business work. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Knowledge businesses are different than other kinds of businesses (but not new) Pricing strategy Selling transformation (not a physical product) Personality  Inventory Logistics The 3 Pillars of building a knowledge brand You need to be an expert Expertise in your subject matter Expertise in marketing and business building You have to solve a real problem The bigger the problem, the more money you can make The difference between information and implementation You need to focus on the quality of service How to get repeat customers Social proof and brand ambassadors Why you need to be asking how you can serve your people better RESOURCES IN TODAY’S EPISODE: Ep 176: You Have To Understand The Why Of Marketing  BADA$$ Onlin