Online Genius Podcast

Today’s episode is about the importance of swipe files. I will be explaining why you need your own personal swipe file, what to collect in it, and how to use it. For those of you who don’t know, swipe files are collections of saved examples which you might want to use in the future for reference as an inspiration, just like lawyers use go-bys. In marketing, you will have to write emails, webinars, sales pages, and so on. That means you will have to create, but it’ll be very difficult to begin on a blank page without knowing where to start. This is still true even if you know the theoretical rules of writing in marketing. I've personally used a copywriter’s page to get the inspiration for my first sales page. To create a swipe file, you should collect whatever speaks to you since that means it’s effective and worth keeping. Collecting is very simple; it includes things like screenshotting Facebook ads, copying and pasting text from emails, screen grabbing videos, and then saving those in a document for future