Online Genius Podcast

In this episode, I’ve got an interview with my friend Kate Dramis. She is an awesome copywriter for James Wedmore, and I met her through that community. Kate is really good at teaching entrepreneurs how to write great copy and find their message. Many entrepreneurs enjoy writing but hate writing conversion copy. I ask Kate why this is the case and she argues that conversion copy is really easy to write because it has a clear goal. We then discuss the biggest mistake that people make when writing copy, which Kate says stems from the execution. When you’re writing copy, you’re not writing for yourself. It’s never about you. It’s about your audience. Kate and I get to talking about how emails can be built to target a specific mindset, but a sales page must try to speak to everyone. Kate stresses that your sales page does not sell your offer; people should be somewhat sold by the time they land on that page. She then speaks about describing features versus benefits. Shifting beliefs is something that Kate is very