Online Genius Podcast

In this episode, I’m continuing my process of asking you a question to think about rather than telling you something that’s tactical or strategic. Today’s specific question is “do you want a teacher, or do you want a coach?” Spoiler alert: you should want a coach. A teacher is someone who shows you how to do a specific thing. They’ll show you the way that they have done it, and essentially say “do it my way.” A coach, on the other hand, will help you find your own way; they help you figure out what you want for your business. No one in the world who is teaching could possibly teach you to the point that you would know what to do in every particular circumstance. So many issues come up that will be unique to you and your business. If you had enough learning, you might know enough to cover 60% of the time. Even then, there will be a lot of times where you don’t have a specific answer. It’s a scary prospect. I have held myself back by simply trying to apply someone else’s strategies to my business. I’ll reveal t