Online Genius Podcast

Ep 168: BEM: Bobby's Case Study for His Signature Offer

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Synopsis

Today we’re talking about something fun – what to do AFTER you build your online course. I’m not going to be trying to give you some kind of one-size-fits-all guidance. I’ll tell you about what I have been doing myself to give you a sense of different parts of your business and what happens once you have things created. My course is called BADA$$ Email Marketing, and the idea first came to me about a year ago. Initially, some of my mentors talked me out of it. The idea kept coming back to me because I had the belief that this amazing program was inside of me. My team and I decided somewhat on a whim earlier this year to do a beta launch, so I’ll tell you how and why I did this. Creating my course has become the anchor that helps me set everything up in my business. It gave clarity to the path I want customers to take. Additionally, you get much more bang for your buck as a marketer with a course. At this point, we’re preparing to market my course again, starting with collecting testimonials. I also want to st