Sure Oak: Digital Marketing, Seo, Online Business Strategy, & More

How to reach out to James Winter: The marketing industry is constantly changing, especially when it comes to content. If you want to make it long term, you have to stay up-to-date on those changes. This week, we sat down with James Winter of Brandfolder to learn what trends are currently taking content marketing by storm and how to take advantage of them (and any others that become big) for your business. Biggest Trends in Content Today At the moment, there are two major trends in content that James recommends keeping in mind as you work on your content marketing strategy. The first is the decreasing shelf life of content. This can be anything from videos or photos to GIFs or whitepapers. It doesn’t just mean written content. In today’s mobile world, people are constantly looking for the most up-to-date information. To perform well on different online channels, your content assets need to be regularly refreshed, and in many cases, evergreen. This translate