Sure Oak: Digital Marketing, Seo, Online Business Strategy, & More

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Synopsis

Real Results that Grow Your Business

Episodes

  • How to Drive Sales through Cold Outreach with Lior Ohayon

    How to Drive Sales through Cold Outreach with Lior Ohayon

    27/11/2019 Duration: 18min

    Description: Your Youtube content can out-perform and out-convert traditional website content with these key tips. Nate Woodbury from Be the Hero joins us to share his...

  • How to turn your Youtube Channel into a Lead Generation Machine

    How to turn your Youtube Channel into a Lead Generation Machine

    11/11/2019 Duration: 26min

    Description: Your Youtube content can out-perform and out-convert traditional website content with these key tips. Nate Woodbury from Be the Hero joins us to share his...

  • Finding Your Place in Google’s Perfect World with Geoff Atkinson

    Finding Your Place in Google’s Perfect World with Geoff Atkinson

    01/10/2019 Duration: 21min

    How to reach out to Geoff Atkinson: Google has a perfect world, and if you want to see long-term success with your business, it’s time your website started living in it. The most successful businesses follow Google’s ideal model, and they’ve seen some huge returns from their online efforts. In this episode, Geoff Atkinson of Huckabuy delves into that perfect world and the methods you can implement to find your place in it. Keep reading to find out more. Google’s Perfect World In Google’s perfect world, all websites would look as if they were built for Google, not humans. This is because the Google bot acts as a “bouncer” that grants your website access to the customers beyond. They’re your most important visitor, and what they look for is different from a human’s perfect website experience. These are the top 3 characteristics they look for. Fast Page Speed and Loading Time For years now, Google has hammered on the importance of having a good page speed an

  • John Bellamy’s tips for developing more conversations and sales with your ideal future customers

    John Bellamy’s tips for developing more conversations and sales with your ideal future customers

    17/09/2019 Duration: 21min

    The best place to reach your ideal customers depends on the niche you’re in, but if your audience includes business owners, then LinkedIn can be a great place to start..

  • Garrett Mehrguth on Getting the Most Bang For Your Buck with Your Marketing Budget

    Garrett Mehrguth on Getting the Most Bang For Your Buck with Your Marketing Budget

    26/08/2019 Duration: 23min

    How to reach out to Garrett Mehrguth: Setting a Marketing Budget When setting a marketing budget for your business, it’s important to make sure you use every penny wisely. This means not stretching your company too thin and not assuming your level of income. This may seem like a simple rule, but for many businesses, it’s difficult to execute correctly. That’s why we sat down with Garret Mehrguth of Directive Consulting. In this episode, Garrett explains how to set a marketing budget that gives you the most bang for your buck, as well as the tips he wishes he knew when starting out in marketing. So if you’re looking to outline a marketing budget that can help you reach your business goals, don’t stop scrolling. The Importance of Setting a Marketing Budget Every business owner knows they should set a marketing budget, but do you truly know why it’s important for your future success? The data you use to determine your budget plays a HUGE role in your ability

  • How to Take Advantage of Changing Content Trends with James Winter

    How to Take Advantage of Changing Content Trends with James Winter

    29/07/2019

    How to reach out to James Winter: The marketing industry is constantly changing, especially when it comes to content. If you want to make it long term, you have to stay up-to-date on those changes. This week, we sat down with James Winter of Brandfolder to learn what trends are currently taking content marketing by storm and how to take advantage of them (and any others that become big) for your business. Biggest Trends in Content Today At the moment, there are two major trends in content that James recommends keeping in mind as you work on your content marketing strategy. The first is the decreasing shelf life of content. This can be anything from videos or photos to GIFs or whitepapers. It doesn’t just mean written content. In today’s mobile world, people are constantly looking for the most up-to-date information. To perform well on different online channels, your content assets need to be regularly refreshed, and in many cases, evergreen. This translate

  • The Benefits of Having a Brand Ambassador for Your Business with Darryl Praill

    The Benefits of Having a Brand Ambassador for Your Business with Darryl Praill

    15/07/2019 Duration: 23min

    Every company will say they have a brand ambassador, but not all actually have one. To be a brand ambassador, you must be the spokesperson or...

  • How to Successfully Transform Your Side Project into a Full-Time Job with Tommy Griffith

    How to Successfully Transform Your Side Project into a Full-Time Job with Tommy Griffith

    08/07/2019 Duration: 22min

    Starting a side project is difficult, but turning it into a successful business is even harder. On this episode, hear from ClickMinded’s Tommy Griffith and learn the single biggest factor to getting your side project up and running.

  • James Gilbert On The Value of Organization Alignment in Customer Experience

    James Gilbert On The Value of Organization Alignment in Customer Experience

    17/06/2019 Duration: 21min

    How to reach out to James Gilbert: Customer Experience and Why It’s So Important When you’re a business, one of your biggest goals is likely to bring in customers. In the long run, though, it costs significantly more to attract new customers than it does to cultivate the customers your company already has. So what role does customer experience play in this cultivation? James Gilbert of CloudCherry explains how CX can be a key driver of business growth and profitability in this podcast episode. Keep reading for the details. Successful Customers Vs. New Customers People tend to trust companies that bring a human element to their customer experience. This means treating consumers like partners, rather than a sale. Doing this has been shown to reap huge benefits, as successful customers often become advocates that function as an “engine” for inbound sales and referral marketing galore. Bringing a human element to your customer experience doesn’t stop with the

  • Hank Hoffmeier’s Keys to Email Deliverability and Email Marketing Success

    Hank Hoffmeier’s Keys to Email Deliverability and Email Marketing Success

    14/06/2019 Duration: 21min

    How to reach out to Hank Hoffmeier: When you put together an email marketing campaign, there are some factors to take into account if you want it to be successful. Email marketing expert Hank Hoffmeier of iContact shared those factors and his suggestions for yielding a huge ROI from your efforts in this week’s podcast. Here are some of the main highlights of what he and our host, Bryan Reynolds, discussed. Factors to Consider for Email Marketing Success There are a number of components that go into a successful email marketing strategy. The first lies in your ability to actually get people to open the emails you send. It doesn’t matter how well written the body of your email is. If your subject line isn’t enticing enough to click, nobody will receive the message you’re hoping to convey. If you want consumers to actually open and engage with your emails, you’ll need to get inside their heads. Ask yourself whether you would want to open the email if you rece

  • Superfans: How to Get More Activated Customers with Pat Flynn

    Superfans: How to Get More Activated Customers with Pat Flynn

    03/06/2019 Duration: 23min

    How to reach out to Pat Flynn: What are Superfans? Everybody is a superfan of something, including you. But your superfan status didn’t happen overnight. You became a fan after multiple moments and interactions with your favorite brand, person, or idea. Unfortunately, too many businesses focus the majority of their efforts on nurturing leads in the beginning of the marketing funnel. While this is important, it’s more critical to pay attention to the experience people have once they become customers. If you aren’t creating moments that bring them further toward becoming superfans, Pat Flynn of Smart Passive Income says you’re missing out on some incredible business opportunities. In fact, you don’t even need very many superfans to see results. Just 1,000 fans can do amazing things for the growth of your business and brand. These fans are critical to growth because they market your brand without any payment and bring new, warm leads into your brand. To help you turn more of your cus

  • Why You Should Think Of Link Building As A Value Exchange with Marvin Magusara

    Why You Should Think Of Link Building As A Value Exchange with Marvin Magusara

    27/05/2019 Duration: 28min

    What’s a marketer to do when their link building efforts aren’t seeing the results they’re looking for? The answer may seem intuitive, but many businesses have trouble putting it into practice...

  • The Role of Influencer Marketing in Business Success with Shane Barker

    The Role of Influencer Marketing in Business Success with Shane Barker

    20/05/2019 Duration: 22min

    Like SEO, PPC, Content Marketing, and every other form of generating leads for your business, a successful influencer marketing campaign requires research, patience, and...

  • How to Deliver More Value to Customers with Tim Soulo

    How to Deliver More Value to Customers with Tim Soulo

    13/05/2019 Duration: 24min

    With many growth hacks out there, it can be easy for founders of digital products to get carried away with investing in them as a marketing strategy. In reality, the only...

  • Best Practices for Tech Stack Optimization with Christopher Antonopoulos

    Best Practices for Tech Stack Optimization with Christopher Antonopoulos

    06/05/2019 Duration: 25min

    Tech stacks are quickly becoming a major component of every business model. This week, Christopher Antonopoulos of Measured Results Marketing explains the dos and don’ts.

  • How To Reduce Churn and Maximize Customer Value With Upgrades and Upsells with Nilesh Surana

    How To Reduce Churn and Maximize Customer Value With Upgrades and Upsells with Nilesh Surana

    29/04/2019 Duration: 28min

    Want to know how to fix the leaky bucket of customer churn in your business? The secret is in your relationship with current customers. This episode features Nilesh Surana

  • The One Metric All Marketers Should Pay Attention To With Gary Malhotra

    The One Metric All Marketers Should Pay Attention To With Gary Malhotra

    22/04/2019 Duration: 19min

    Too many marketers are trapped in thinking metrics from the vertical funnel will always translate to more customers and revenue. Unfortunately, this doesn’t happen all the time...

  • The Symptoms and Cure for Poor Mobile UX with Russell Jeffery and Stephen Alemar

    The Symptoms and Cure for Poor Mobile UX with Russell Jeffery and Stephen Alemar

    15/04/2019 Duration: 20min

    The next mobilegeddon is coming and your website may not be ready. In this episode, Russell Jeffery and Stephen Alemar explain the symptoms of a mobile UX in poor health...

  • Understanding the “Dark Funnel” and its Role in Successful Account-Based Marketing with Latane Conant

    Understanding the “Dark Funnel” and its Role in Successful Account-Based Marketing with Latane Conant

    08/04/2019 Duration: 21min

    How do you connect with potential customers who aren’t connecting with you? This week’s guest, Latane Conant, dives into how to utilize this “dark funnel” to get your services...

  • How Empathy-Led Recruitment Can Affect Your Company’s Bottom-Line

    How Empathy-Led Recruitment Can Affect Your Company’s Bottom-Line

    01/04/2019 Duration: 20min

    Looking for an innovative way to help your company’s bottom line? Take a look at your recruitment process! In this episode, Miira Leinonen from TalentAdore walks us through the benefits...

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