Sure Oak: Digital Marketing, Seo, Online Business Strategy, & More

Description: Your Youtube content can out-perform and out-convert traditional website content with these key tips. Nate Woodbury from Be the Hero joins us to share his...

Description: Your Youtube content can out-perform and out-convert traditional website content with these key tips. Nate Woodbury from Be the Hero joins us to share his...

How to reach out to Geoff Atkinson: Google has a perfect world, and if you want to see long-term success with your business, it’s time your website started living in it. The most successful businesses follow Google’s ideal model, and they’ve seen some huge returns from their online efforts. In this episode, Geoff Atkinson of Huckabuy delves into that perfect world and the methods you can implement to find your place in it. Keep reading to find out more. Google’s Perfect World In Google’s perfect world, all websites would look as if they were built for Google, not humans. This is because the Google bot acts as a “bouncer” that grants your website access to the customers beyond. They’re your most important visitor, and what they look for is different from a human’s perfect website experience. These are the top 3 characteristics they look for. Fast Page Speed and Loading Time For years now, Google has hammered on the importance of having a good page speed an

The best place to reach your ideal customers depends on the niche you’re in, but if your audience includes business owners, then LinkedIn can be a great place to start..

How to reach out to Garrett Mehrguth: Setting a Marketing Budget When setting a marketing budget for your business, it’s important to make sure you use every penny wisely. This means not stretching your company too thin and not assuming your level of income. This may seem like a simple rule, but for many businesses, it’s difficult to execute correctly. That’s why we sat down with Garret Mehrguth of Directive Consulting. In this episode, Garrett explains how to set a marketing budget that gives you the most bang for your buck, as well as the tips he wishes he knew when starting out in marketing. So if you’re looking to outline a marketing budget that can help you reach your business goals, don’t stop scrolling. The Importance of Setting a Marketing Budget Every business owner knows they should set a marketing budget, but do you truly know why it’s important for your future success? The data you use to determine your budget plays a HUGE role in your ability

How to reach out to James Winter: The marketing industry is constantly changing, especially when it comes to content. If you want to make it long term, you have to stay up-to-date on those changes. This week, we sat down with James Winter of Brandfolder to learn what trends are currently taking content marketing by storm and how to take advantage of them (and any others that become big) for your business. Biggest Trends in Content Today At the moment, there are two major trends in content that James recommends keeping in mind as you work on your content marketing strategy. The first is the decreasing shelf life of content. This can be anything from videos or photos to GIFs or whitepapers. It doesn’t just mean written content. In today’s mobile world, people are constantly looking for the most up-to-date information. To perform well on different online channels, your content assets need to be regularly refreshed, and in many cases, evergreen. This translate

Every company will say they have a brand ambassador, but not all actually have one. To be a brand ambassador, you must be the spokesperson or...

Starting a side project is difficult, but turning it into a successful business is even harder. On this episode, hear from ClickMinded’s Tommy Griffith and learn the single biggest factor to getting your side project up and running.

How to reach out to James Gilbert: Customer Experience and Why It’s So Important When you’re a business, one of your biggest goals is likely to bring in customers. In the long run, though, it costs significantly more to attract new customers than it does to cultivate the customers your company already has. So what role does customer experience play in this cultivation? James Gilbert of CloudCherry explains how CX can be a key driver of business growth and profitability in this podcast episode. Keep reading for the details. Successful Customers Vs. New Customers People tend to trust companies that bring a human element to their customer experience. This means treating consumers like partners, rather than a sale. Doing this has been shown to reap huge benefits, as successful customers often become advocates that function as an “engine” for inbound sales and referral marketing galore. Bringing a human element to your customer experience doesn’t stop with the

How to reach out to Hank Hoffmeier: When you put together an email marketing campaign, there are some factors to take into account if you want it to be successful. Email marketing expert Hank Hoffmeier of iContact shared those factors and his suggestions for yielding a huge ROI from your efforts in this week’s podcast. Here are some of the main highlights of what he and our host, Bryan Reynolds, discussed. Factors to Consider for Email Marketing Success There are a number of components that go into a successful email marketing strategy. The first lies in your ability to actually get people to open the emails you send. It doesn’t matter how well written the body of your email is. If your subject line isn’t enticing enough to click, nobody will receive the message you’re hoping to convey. If you want consumers to actually open and engage with your emails, you’ll need to get inside their heads. Ask yourself whether you would want to open the email if you rece