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James Gilbert On The Value of Organization Alignment in Customer Experience

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Synopsis

How to reach out to James Gilbert: Customer Experience and Why It’s So Important When you’re a business, one of your biggest goals is likely to bring in customers. In the long run, though, it costs significantly more to attract new customers than it does to cultivate the customers your company already has. So what role does customer experience play in this cultivation? James Gilbert of CloudCherry explains how CX can be a key driver of business growth and profitability in this podcast episode. Keep reading for the details. Successful Customers Vs. New Customers People tend to trust companies that bring a human element to their customer experience. This means treating consumers like partners, rather than a sale. Doing this has been shown to reap huge benefits, as successful customers often become advocates that function as an “engine” for inbound sales and referral marketing galore. Bringing a human element to your customer experience doesn’t stop with the