Inc. Founders Project With Alexa Von Tobel

Chriselle Lim built a fashion empire—replete with a YouTube channel that has gotten more than 29 million views, a collection at Nordstrom that sold out in 48 hours, and a Barbie modeled after her. But after becoming a mom, she realized how hard it was to be present both at work and as a parent. Now, she's the co-founder of Bumo, the startup working to make parenting easier. Chriselle shares her vision for co-locating work and daycare, how she navigated the challenge of convincing investors that she was ready to do something new, and why flexibility is the most important trait of startup employees.

At age 7, he learned to code. At 12, he started his first company. Now, 19-year-old Shane Curran is working to make data privacy simple and accessible for everyone through his startup Evervault. With seed funding from the likes of Sequoia and Kleiner Perkins, the Dublin-based entrepreneur is poised to be a major player in the future of safety on the internet. Shane shares why he believes privacy is a fundamental right, how he learned to interview despite never having held a job before, and why the best founders embrace the macro over the micro.

Austen spotted a major disconnect: a labor market in need of specialized talent and inaccessible education programs to train future employees. Enter Lambda School, a fully remote tech school with Income Share Agreements (ISAs) at its center. Rather than pay up front, students pay a portion of their income after they're hired. Austen shares how a customer survey led him to a brand-new business model, how growing up in small-town Utah has given him a unique view on scalability, and what it feels like when your role models become your peers. 

As a D1 athlete, Will Ahmed became obsessed with the idea of recovery. How do you unlock human performance, and what data would you need to do so? This interest led to the creation of WHOOP, the next gen wearable technology. Will started WHOOP in 2012, immediately after graduating from Harvard College. Since then, he's raised over $100M in funding, saw 7x member growth in the last year alone, and has been worn by the likes of Lebron James and Michael Phelps. Will shares how the product was born out of his own over-training as an athlete, why he believes WHOOP is fundamentally a data company, and why the most important part of being a CEO is figuring out who to listen to—and when. Note: This episode was recorded in early March, just as the Covid-19 outbreak took hold of the U.S. Since then, WHOOP has been leveraging their data to aid in health research. 

Armed with a lifelong passion for cosmetics, Marla Beck saw an opportunity to transform the makeup shopping experience. In 1999, she founded Bluemercury, and then went on to scale the company into hundreds of stores and multiple product lines—while surviving several recessions—before being acquired by Macy's in 2015. Marla shares why omnichannel customers are most valuable for retail businesses, how she implemented a radical HR model, why she hires for "skill, will, and fit," and why she believes entrepreneurship isn't about risk-taking—it's about risk management.

From a career as a successful wedding photographer to launching one of the top-five highest-grossing photo apps in the App Store, Joel Flory's trajectory is a noteworthy one. As the co-founder and CEO of VSCO, Joel's work centers on his passion for photography, design, and technology. VSCO went viral from the start: Its first product launch grossed north of $250K in the first 24 hours, and its debut app gained a million followers in the first week. Joel shares how to build something people are willing to pay for, why moving forward is one of VSCO's core values, and why he believes the future will be defined by the "experience economy."

Fifteen years into his career in the self-driving-vehicle industry, Chris Urmson has assembled a team of his own. His vision? To make our roads safer by building the world's driver. With a PhD from Carnegie Mellon's Robotics Institute and experience developing Google's self-driving-car program, Chris partnered with his co-founders in 2017 to launch Aurora. Since then, Aurora has raised over $600M in venture funding and inked partnerships across the auto industry. Chris explains how he drives urgency despite the long road ahead, how to foster diversity of thought, and what he thinks the rollout of autonomous vehicles will look like for the average consumer.

After starting his career as a management consultant, Richie Serna left it all behind to move to San Francisco and learn to code. After sharpening his engineering skills at a startup, Richie took the leap to build one of his own: Finix, a payments infrastructure platform that has raised over $55M to bring payments technology to a wide range of customers. Richie shares how being an engineer helped him build a better product, why fundraising is a combination of running a clear process and lots of pitch practice, and why he's a creature of habit (eating the same meals every day to drive efficiency). 

It all started with a crush. Yale student Kevin Tan wanted to gift his crush a smoothie, which led him to the idea for Snackpass: a food app that saves its users time, money, and most importantly, is social. Since launching in 2017, Snackpass reached over 80% penetration on Yale's campus and now has plans to scale to 100 campuses in the next two years. Kevin shares why Snackpass is focused on pick-up over delivery, how the company is transitioning from building a product to building a team, and why the secret to capturing any customer is authenticity. 

When you start your career as one of the first employees at Yahoo and go on to launch photo tagging at Facebook, what do you do next? For Doug Hirsch, the answer came from looking around for the most challenging problem to solve next. In 2010, after being quoted an outrageous price for a prescription, he had the idea for GoodRx - a company that now provides millions of Americans with affordable and convenient access to prescription medications. GoodRx is now the #1 rated medical app and has a $2.8 billion valuation. Doug shares why he's obsessed with solving messy problems, the importance of blocking out time each day for thinking, and how he views his career through the lens of wanting to make the world a better place.

In 2006, Brian Halligan and Dharmesh Shah teamed up in Boston to launch Hubspot. Since then, Hubspot has become the leading B2B software for inbound marketing and sales. The company went public in 2014 and continues to grow rapidly, with approx. 70,000 customers today. Along the way, Brian has co-authored two books, is a lecturer at MIT Sloan, and has been named a Top-Rated CEO by Glassdoor four times. Brian shares how he made the switch from delighting prospects to delighting customers, why he believes in being a product-focused org, and why he personally receives a 30+ page 360 degree review to optimize his performance as CEO. Make sure to follow Brian on social at @hubspot and @brian_halligan.

In 2011, Samantha Fishbein came together with two college classmates to start an anonymous website, "Betches Love This." When the site took off, Betches quickly went from a fun project to a meaningful business known for deeply resonating with its massive millennial audience. Today, the Betches empire includes New York Times bestselling books, an e-commerce platform, podcasts, and nearly 7 million instagram followers. Samantha shares why bootstrapping helped the company grow at a steady pace, why positive feedback is critical as a manager, and what makes gen z tick. Make sure to follow Samantha on social at @betches and @sami.

As we all strive to increase our productivity, it's no wonder that productivity startup Notion has taken off. Since co-founder and CEO Ivan Zhao launched a prototype a few years ago, Notion has gained a cult following of over one million users. With a team of less than 30 employees, the company has already achieved a sky-high valuation of $800M. Ivan shares his approach to democratizing software, why he believes engineers are the scribes of our time, and why he moved to Kyoto to reboot the company in its earliest days.  Make sure to follow Ivan on social at @notionhq and @ivanhzhao.

In 2010, professional hairstylist Alli Webb had the idea to open a salon with a simple motto: "No cuts, no color, just blowouts." She teamed up with her brother, and Drybar has since become a clear beauty industry leader, with over 130 salons and full suite of products. Now, a long stream of upstarts claim to be "the Drybar of [insert service here]." Alli and Michael share how they found investors who could add value and not just capital, why Michael joined Alli even though he was skeptical about the market fit, and how they've trained thousands of stylists over the last decade.  Make sure to follow Alli and Michael on social at @thedrybar @alliwebb and @mdlandau.

The era of cars being our go-to mode of transportation may be behind us. At least, if companies like Lime continue on their trajectories of rapid growth. Since launching in 2017, Lime has revolutionized the first and last mile for people around the world, serving more than 15 million users in just a few short years. Toby shares how growing up in a city of over 20 million people inspired his big idea, how Lime grew 10x last year and achieved profitability in key markets, and why he believes our future cities will be built around people—and not cars.  Make sure to follow Toby on social at @lime and @toby.lime.

In today's world, the success or failure of a company is often attributed to its company culture. But what defines culture? That's the question Ben Horowitz sets out to answer in his new book, What You Do Is Who You Are—drawing on key lessons from history and his own experience co-founding Opsware (which sold to HP for $1.6 billion) and venture firm Andreessen Horowitz (which counts Airbnb, Lyft, and Slack in its portfolio). Ben shares the two things he looks for in founders before backing them, why culture is how people behave when you're not there, and what prison culture has to do with corporate culture. Make sure to follow Ben on social at @bhorowitz0 and @andreessenhorowitz.

What if 3D printing was 100x faster? That's the big question Dr. Joseph DeSimone posed in his 2015 TED talk, which he gave at the very same moment he unveiled his new company's website. Since then, his company, Carbon, has quickly grown to become the most valuable 3D tech company in the world with a valuation north of $2 billion. Joseph shares how his 20+ years as a professor at UNC lead him to entrepreneurship, what it feels like to have a team counting on you, and how Carbon has achieved an 89 NPS score with the first-ever manufacturing product available via subscription. Be sure to follow Joseph on social at @carbon.

Advancements in fintech mean that entrepreneurs are shaking up every aspect of the financial system. Co-founders Everett Cook and Alex Wheldon have just launched their company, Rho, to do exactly that for business banking. They believe a winning formula is a mix of better rates, best-in-class service, and sleek technology. Everett shares why over-communication is key for a strong partnership, how he leverages his Sunday afternoons to make for more productive weeks, and why he believes in hiring employees who have a sense of urgency. Be sure to follow Everett on social at @rhobusiness

What started as a childhood hobby for sisters Danielle and Jodie has turned into a thriving fashion business, Dannijo. Through a commitment to scrappiness and a knack for marketing via ever-evolving social media channels, Dannijo has managed to stay relevant to its community of super fans for over a decade. Danielle and Jodie share how getting fired gave them the courage to launch, how they put their sisterhood aside in pursuit of a strong business partnership, and why the retail experience needs to be rebuilt from the ground up. Be sure to follow Danielle and Jodi on social at @dannijo, @danielleasnyder, and @jodiesnydermorel. 

Money is an inherently emotional topic—and the emotions it tends to inspire are anxiety and fear. Jason Brown is working to change that through Tally. With empathy ingrained in its company culture, Tally now manages more than $400M of consumer credit card debt, and counting. Jason shares why he gets his best ideas on a weekly 60 mile bike ride, the importance of finding an investor who's aligned to your mission, and how he's scaling the business while maintaining a sky-high retention rate. Follow Jason on social at @meettally and on Twitter at @SF_JCB.