Inc. Founders Project With Alexa Von Tobel

Vikram has spent much of his career as an engineer, managing database storage at Oracle and earning several patents. But in 2015, he officially took on the title of cofounder, starting Lacework to build the security layer for the cloud. The company's thesis hinges on the idea that security problems can be solved through the right datasets. In 2021, Lacework raised a $1.3B Series D round, the largest funding round for any cybersecurity company. Vikram shares why they approach security as a data problem, how they are able to onboard customers within an hour, and why solving the biggest challenges you can is what creates the best company IP and value.

For decades, Kurt House, a Ph.D. in Earth and Planetary Science, has been at the forefront of climate tech. He decided to dedicate his career to helping transition the energy economy into a renewable one—and realized that a critical material shortfall would be one of the biggest hurdles in electric vehicle adoption. So in 2018, he co-founded KoBold, an AI-driven mineral exploration company. KoBold has launched 50 projects on 3 continents, partnered with major mining companies, and is now valued at over $1B. Kurt shares how KoBold's data helps identify locations with anomalously high concentrations of particular elements, why their team combines experienced explorers with technologists, and why failing fast is critical to their business model.

In 2006, Julia Hartz and her cofounders launched Eventbrite, the global self-service ticketing platform for live experiences. Since its start, the company has empowered event creators with seamless technology to bring more events to life. Last year alone, Eventbrite was home to 1.7 million paid events generating $3.3 billion in gross ticket sales. Julia shares how an early focus on self-service helped the company succeed, why she drew on her maternal instinct to guide Eventbrite though the pandemic, and how an early job on the set of TV hit Friends gave her a fear of phone calls. 

In 2019, serial founders Leif Abraham and Jannick Malling came together to launch Public.com, the popular investing platform that allows everyone to invest in stocks, ETFs, crypto, and alternative assets. They set out to build a community around the stock market, and in just a few years, they've scaled to 3 million members. Leif started as a fintech outsider, but took his entrepreneurial experience and accolades—a double Cannes Lions Grand Prix winner who was named one of the Top 10 Minds in Digital by Adweek—to create a fintech platform that members love. Leif shares how they work to build an emotional connection with users, why it's important to have a "black swan" playbook to prepare for major market events, and why he believes in playing the long game with business relationships.

Do you know your neighbors? When Nextdoor was founded in 2008, 50% of Americans knew one or none of their neighbors. Fast-forward and Nextdoor now connects 81 million neighbors across 11 countries, building both digital and real-world connections. Sarah Friar joined Nextdoor as CEO in 2018 and took the company public in 2021 under the ticker symbol KIND. Sarah shares how her childhood in Northern Ireland during The Troubles gave her a lifelong belief in the local power of community, how Nextdoor leverages AI to encourage kindness on the platform, and why one of the company's biggest moments to date was bringing together 18 million people in person around the Queen's Jubilee. 

For anyone who's ever smelled one of her iconic scents, Jo Malone needs no introduction. Described as an "English scent maverick," Jo has created some of the world's most-loved fragrances. Her first company, Jo Malone London, gained cult status around the world and was sold to Estée Lauder, and in 2013, she launched her Jo Loves, a global fragrance brand. Jo shares how scent has been a superpower since childhood, how she conquered a bout of anxiety by jumping out of a plane, and why the desire to create led her back to the founder seat.

In 1998, Sara Blakely set out with a big idea to revolutionize the undergarment industry. Overnight, she went from being a frustrated consumer to the brilliant inventor of SPANX. Sara acted as the product's number one salesperson, using her skills honed in fax machine sales to get SPANX everywhere from the shelves of Neiman Marcus to Oprah's Favorite Things. Sara was named one of the 100 Most Influential People in the world by TIME and was featured on the cover of Forbes Magazine as the youngest self-made female billionaire. Twenty-two years after starting the company, Sara sold a majority stake to Blackstone and became Executive Chairwoman. Sara shares how SPANX has been profitable since day one, why what you don't know can actually be your greatest asset, and why it's important to bucket your days to spend time on what you're best at.

What does the rise of video-forward platforms like TikTok and Snapchat mean for how we work? That's the question Joe Thomas and his co-founders set out to solve at Loom, the video communication platform for async work. They started Loom in 2015, long before the pandemic, and have scaled the platform to 21 million users and more than 215 million "looms" recorded. Joe shares why it took a few product pivots to find real user traction, why asynchronous work is more inclusive, and why he invests 6 hours on Mondays in one-on-ones with his direct reports.

Julie Rice is no stranger to building massive brands. In 2006, she co-founded the fitness phenomenon, SoulCycle, with her business partner Elizabeth Cutler. They scaled SoulCycle from a small dance studio to 60 spin studios across the country, attracting Equinox as a buyer. Along the way, they realized while people came for the workouts, they stayed for the community. Julie and Elizabeth are back in the founder seat with their newest venture, Peoplehood. They have pioneered a guided group conversation practice designed to create new relational habits. Julie shares why she's working to combat the loneliness epidemic, how it feels to be a second-time entrepreneur, and why her family's weekly observance of Shabbat is key to recharging for the week ahead. 

In 2021, Dave Rogenmoser got access to the OpenAI beta. He quickly spotted a giant opportunity: using GPT-3 to help people write great content more quickly. He co-founded Jasper and in under two years, scaled the company to over 100,000 users and a valuation of $1.5 billion. Today, Jasper is an AI-powered content platform working with increasingly large enterprises. Dave shares how AI-powered content became a must-have for companies, why he believes the world won't be dominated by a singular language model in the future, and why his next entrepreneurial swing after Jasper may be found on the golf course.

Over the course of her career, Divya Gokulnath has gone from teacher to cofounder of the world's largest edtech company. In 2011, she co-founded BYJU'S with her husband, Byju Raveendran, to create a world where every student can learn better. By harnessing technology, BYJU'S has scaled to educate over 150 million students around the world, and the company has become India's most valuable startup. Divya shares why her biggest strength comes from starting as a teacher, how BYJU'S assesses every acquisition through three specific parameters, and why being the founder of a hyper-growth company is like being "an elephant with wings."

John Berkowitz's default is to be in problem-solving mode. So after selling his first company Yodle for $340 million, he was ready to get back in the ring. In 2015, John started OJO, an industry-leading real estate technology company that partners with the top real estate teams and agents to deliver value for millions of consumers. OJO was early to use AI to help people navigate the world of real estate. John shares how the company delivers personalization at scale, why it's important to stay curious, and why he treats OJO as a family business and considers his wife and four kids as an extension of his executive team.

Over lunch with a nurse friend, Heather Hasson realized that the whole experience of buying scrubs—from the shopping process to product quality—was subpar. So she and co-founder Trina Spear set out to create a direct-to-consumer brand dedicated to modern healthcare professionals: FIGS. They went from selling scrubs out of a car in 2013 to going public in 2021 at a valuation of over $5 billion. FIGS was the first company led by two female co-founders to ever be taken public. Trina shares how the company quickly pivoted during Covid to produce protective gear, how leading a public company forces improvements in areas that are not working, and what she learned from her first job as a waitress at Johnny Rockets.

What if lawyers could work 10x more efficiently? That's the problem Jason Boehmig set out to solve in 2014 at Ironclad, a leading legal software provider that helps businesses create and manage contracts. But as AI's capabilities have grown, Jason now has his sights set on making legal work 1,000x more efficient. Jason transitioned from corporate attorney to founder, and Ironclad now has over 1,000 customers and a $3.2 billion valuation. Jason shares why Ironclad invested in the legal community early on, how the company is closing the "access to justice gap," and why he starts off every year by reading a poem to the whole company.

Today, Webflow is a company valued at over $4 billion. But it took Vlad and his cofounders repeated attempts to get the company off the ground. In 2012, they started gaining steam for their vision to allow people to create websites with no coding experience. The company now brings the power of software engineering to designers through an intuitive visual interface and has grown to over 3.5 million users. Vlad shares how Webflow has made its user community a superpower, why having two kids when he started the company gave him extra motivation to succeed, and how he predicts no-code and generative AI will intersect. 

While in business school, Jeff Raider co-founded Warby Parker and watched the iconic glasses company take off. So when his friend, Andy Katz-Mayfield, G-chatted him one day with an idea to reimagine mens' razors, Jeff was intrigued. In 2013, the duo started Harry's to create exceptional shaving and personal care products that better meet the needs of modern men. The company has since reached tens of millions of people and become the #2 men's shave brand in the country. Jeff shares how they signed on a German factory to manufacture a million blades before writing a business plan, how their first referral program led to over 100,000 email sign-ups in a week, and how he found the silver lining when the FTC blocked a planned acquisition of Harry's in 2020.

At fourteen, Reese Witherspoon’s acting career kicked off. In the ensuing decades, she has become an A-list star, earning an Academy Award for her performance in Walk the Line and starring in iconic films like Legally Blonde and Election. But despite her success, she found herself underwhelmed by the quality of roles for women. In 2016, she started Hello Sunshine, a cross-platform media brand and content company, to drive the production of female-centric content. Hello Sunshine was named one of Time Magazine’s 100 Most Influential Companies and was acquired for $900M in 2021. Reese shares why female collaboration fuels creativity, how Hello Sunshine has found success across so many media platforms, and what she learned from her first business (a custom barrette company in the third grade). 

Jyoti Bansal is a serial entrepreneur, through and through. In 2008, he first made the leap from startup engineer to CEO with AppDynamics, a company that was acquired by Cisco for $3.7 billion just under a decade later. After giving retirement a shot, he returned to the founder seat: he started software delivery unicorn Harness, cybersecurity platform Traceable, startup accelerator BIG Labs, and VC firm Unusual Ventures—and has more than 25 US patents under his name. Jyoti shares his simple formula for finding product-market fit, why ringing the Nasdaq closing bell was part of his Cisco negotiation, and how he's learned not to stress about things outside of his control.

Over his decade-plus at Microsoft, Eugenio Pace became an expert in cloud computing and identity management, co-authoring several books on the topic. His drive to solve the problem of identity management for fellow developers inspired him to start a company of his own, Auth0, in 2013. Over eight years, he scaled the company into a trusted global brand, leading to a 2021 acquisition by Okta in a $6.5 billion dollar deal. Today, Eugenio is the President of Customer Identity at Okta, serving Auth0's and Okta's combined customer base. Eugenio shares why they decided to offer parts of Auth0 for free, why he attributes his success to a CEO development program, and why he felt like it was the right moment to sell his company—even though Okta started courting him years prior.

In 2009, Tim Chen found himself laid off from his Wall Street job and was trying to figure out his next move. But a simple question from his sister about finding the right credit card turned into the core idea for NerdWallet, the company on a mission to give consumers clarity around all of life's financial decisions. NerdWallet started as a tool to help people shop for credit cards, but has scaled to serve over 19 million users. In 2021, Tim led NerdWallet through an IPO. Tim shares why they raised venture capital only after the company was profitable, why he loves the Jeff Bezos quote that very few decisions are irreversible, and how his parents instilled Tim's entrepreneurial drive.