Inc. Founders Project With Alexa Von Tobel

What does the rise of video-forward platforms like TikTok and Snapchat mean for how we work? That's the question Joe Thomas and his co-founders set out to solve at Loom, the video communication platform for async work. They started Loom in 2015, long before the pandemic, and have scaled the platform to 21 million users and more than 215 million "looms" recorded. Joe shares why it took a few product pivots to find real user traction, why asynchronous work is more inclusive, and why he invests 6 hours on Mondays in one-on-ones with his direct reports.