Microtrends Squared: The New Small Forces Driving The Big Disruptions Today

  • Author: Mark Penn
  • Narrator: Jonathan Todd Ross
  • Publisher: Simon & Schuster
  • Duration: 11:10:10
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Synopsis

Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.

Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.

Chapters

  • MicrotrendsSquared 41 Section5 Ch38

    Duration: 12min
  • MicrotrendsSquared 42 Section5 Ch39

    Duration: 10min
  • MicrotrendsSquared 43 Section5 Ch40

    Duration: 13min
  • MicrotrendsSquared 44 Section5 Ch41

    Duration: 12min
  • MicrotrendsSquared 45 Section6 Ch42

    Duration: 11min
  • MicrotrendsSquared 46 Section6 Ch43

    Duration: 10min
  • MicrotrendsSquared 47 Section6 Ch44

    Duration: 13min
  • MicrotrendsSquared 48 Section6 Ch45

    Duration: 13min
  • MicrotrendsSquared 49 Section6 Ch46

    Duration: 10min
  • MicrotrendsSquared 50 Section6 Ch47

    Duration: 11min
  • MicrotrendsSquared 51 Section6 Ch48

    Duration: 11min
  • MicrotrendsSquared 52 Section6 Ch49

    Duration: 09min
  • MicrotrendsSquared 53 Section6 Ch50

    Duration: 13min
  • MicrotrendsSquared 54 Conclusion

    Duration: 35min
  • MicrotrendsSquared 55 Close

    Duration: 01min
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