Microtrends Squared: The New Small Forces Driving The Big Disruptions Today

  • Author: Mark Penn
  • Narrator: Jonathan Todd Ross
  • Publisher: Simon & Schuster
  • Duration: 11:10:10
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Synopsis

Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.

Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.

Chapters

  • MicrotrendsSquared 21 Section3 Ch18

    Duration: 11min
  • MicrotrendsSquared 22 Section3 Ch19

    Duration: 10min
  • MicrotrendsSquared 23 Section3 Ch20

    Duration: 10min
  • MicrotrendsSquared 24 Section3 Ch21

    Duration: 11min
  • MicrotrendsSquared 25 Section3 Ch22

    Duration: 12min
  • MicrotrendsSquared 26 Section3 Ch23

    Duration: 15min
  • MicrotrendsSquared 27 Section3 Ch24

    Duration: 11min
  • MicrotrendsSquared 28 Section3 Ch25

    Duration: 09min
  • MicrotrendsSquared 29 Section4 Ch26

    Duration: 08min
  • MicrotrendsSquared 30 Section4 Ch27

    Duration: 09min
  • MicrotrendsSquared 31 Section4 Ch28

    Duration: 08min
  • MicrotrendsSquared 32 Section4 Ch29

    Duration: 15min
  • MicrotrendsSquared 33 Section4 Ch30

    Duration: 08min
  • MicrotrendsSquared 34 Section4 Ch31

    Duration: 12min
  • MicrotrendsSquared 35 Section4 Ch32

    Duration: 12min
  • MicrotrendsSquared 36 Section4 Ch33

    Duration: 11min
  • MicrotrendsSquared 37 Section4 Ch34

    Duration: 09min
  • MicrotrendsSquared 38 Section5 Ch35

    Duration: 10min
  • MicrotrendsSquared 39 Section5 Ch36

    Duration: 11min
  • MicrotrendsSquared 40 Section5 Ch37

    Duration: 09min
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