Facebook Ads With A Twang

It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good. Then the dreaded email from Facebook. It reads something like this: “Um, your ads suck, we’re not gonna tell you why and we aren’t gonna run them anymore. Also, you can’t do anything about it. This is final.” Ok, maybe it is not exactly like that but it is pretty close.  Often you never find out exactly why it got banned. The dispute process is not really a process because you don’t get to participate and ‘plead your case’.  Somebody looks at it and gives it the thumbs up or down. Guess how often the thumbs up happens?  Not much. So, much like cancer, heart disease, stroke and most other western diseases, the best cure is prevention. It ain’t perfect but if you can keep it from happening rather than trying to fix it afterward you’re much better off. On this episode, I’m going to get into the nitty-gritty on the best practices to keep your account up and running. Here is episode 25.  Fa

Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective. Question is should you spend the money on it. On this episode, I cover the pros and the cons of running this type of campaign.  Whether or not a ‘like’ campaign is right for your business.  Also, I’ll go over how to set up the campaign itself and what you’ll need to keep in mind during setup.  AND the #1 thing you must have in order for a like campaign to work. Ok, I’ll tell you now.  You must have EXTREMELY valuable content. Check it out on episode 24: http://onefocusmarketing.com/episode24 Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/

Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it. Currently, Instagram has 400 million DAILY active users. That is a lot! The demographics skew towards women and ages under 30.  However, that is changing fast. From an ads standpoint, business to consumer is much more effective than business to business. Even with these huge numbers, my current suggestion is not to use Instagram until you have mastered the Facebook ads news feed for brand new cold traffic. That being said Instagram is great during retargeting and for pure content.  Some of the things I review on this episode are what makes a great Instagram ad and Instagram ad requirements. Here are some tips for effective ads: Design these separately from your Facebook ads Visually appealing - that goes without saying though right? Use a lot of contrast for each image Use diagonal lines where possible No text in the image Instagram ad requirements:  https://www.facebook.com/business/ads-guide/

Facebook ads can seriously catapult most businesses to the next level. One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery. The 3 biggest mistakes I see are: Not having a clear Facebook ads plan Not having measurements in place and keeping track Not scaling the winners Running a Facebook ad begins long before getting into the ads manager. Here is a basic work flow - BEFORE you open up the ads manager: Define your ad objective What specifically do you want them to do Have a retargeting plan in place if people click but don’t take action Install your tracking pixel Create your audiences (ok you do have to open up ads manager for this) Saved audiences (contextual, services, books/magazines, etc) Custom Email List Website Visitors Followers Lookalike Retargeting Write your ad copy - Spend a lot of time on this! Choose your image Set your budget and define what a successful campaign look like Input everything and follow the plan! Hope this helps you

Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this episode, I discuss why you should separate your mobile and desktop ads.  Part of the reason is so you maintain control.  If you let Facebook choose they will show your ads at least 90% mobile.  But what if the people who actually buy from you do so from desktop? Now you’ve cut out a HUGE pool of buyers. You won’t ever know until you separate desktop and mobile. Not to mention this will allow you scale the one that is working and possibly cut off the one that isn’t. Another key here is ad design. Mobile ads look different than desktop and you might want to adjust t

Does it help to start and stop your Facebook ads?   Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out.   It’s very similar to trying to time stock market picks.  Buy low, sell high.  Time it right and you could make a bundle.   The thing is most people lose their shirts.  It is the same way with Facebook ads.   Some try to time the Facebook ad market and will stop a successful campaign because of some “major update” only to find out when they start the ads back up those ads never return to being as good as they were.   Facebook ads are an investment. Follow the data and the trends. Base your decision to start or stop an ad on your numbers.   We cover this and more on episode #20.   AND - since this is episode #20 - I’m offering a $50 discount for my Funnel Audit this could include auditing your Facebook Ads. To schedule just click the link below:   http://onefocusmarketing.com/faspecial

Episode #19 - What Facebook ad placements are right for your ads   Where your ads are shown can make or break your whole campaign.   Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps.   I know, I know - the more the better.   Just like audience size though you don’t want to show up everywhere because where your ads show is almost as important as who you are showing them to.   If your ad shows up in places that are out of context or where incidental clicks are likely to occur than this is not a good use of your ad spend.   On this episode I cover the placement of your ads. Which ones are useful and why some are better than others.   Also, I have created a bonus to walk you through an advanced placement option as well as how this affects your ad layout. http://onefocusmarketing.com/episode19   Join me on Episode #19!   Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/

Negative comments are going to happen sooner or later. At least you better hope they do.  If you don’t get any at some point you probably aren’t running enough ads. The question is - once you get one how will you handle it. Will you say something passive aggressive? Will you be snipity right back? Will you ignore it?  On this episode, I talk about how to handle these and ultimately use them to your advantage.  Negative comments are a positive for marketing. Check out episode 18 and find out why. Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/

This episode is about a crucial and amazingly underutilized part of Facebook ads - custom audiences. A custom audience is defined as - “An audience of people who have some kind of relationship with your business” In Facebook terms this could be - - Email list - Website visitors - Video viewers - Page Engagement - Instagram business profile There are others but these are the main ones. Hint: on the episode I give a tip on how to use your LinkedIn contacts. Using these audiences you can show ads to people who watched a certain video but haven’t visited your website. You can show ads who added something to the shopping cart but didn’t checkout. But you gotta create the custom audience to do that stuff!! Find out how on episode 17! Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/

Episode #16 -  How to use the Facebook Pixel to grow your business   Hopefully you listened to episode #15 and understand now what the Facebook pixel is.   On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business.   This is pretty important.   Most of your competition is probably either too lazy or confused about pixels to actually use them effectively.   So there is little doubt you learning everything you can and using pixels when running your ads is hugely important.   The cool thing is that once they are set up you really don’t have to mess with them.   Your priority will be in how to use them on your next campaign to accomplish whatever goals you have set.   This episode will be fun and I can’t wait to get started.  See ya there!   How to find the Facebook pixel and create a custom audience   Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format

Episode #15 -  What the heck is the Facebook Pixel   You’ve just been PIXELED!   Whether you know it or not or even like it or not you have been getting pixeled for years.   Pixels are little bits of code that track visitors.   Facebook, Google, Twitter, Amazon are a few of the companies doing it but really they are everywhere.   On this episode I’m going to cover: What a pixel is Who uses pixels Why pixels are used How a pixels can help you grow your business and even help you outpace the competition   AND   I’m not gonna get so technical that you’ll need an IT degree to understand it.   How to find the Facebook pixel and create a custom audience   Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

There really are a lot of marketing options out there.     You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook.   So why Facebook?   I’ll let you in on an insider secret… it isn’t just about the targeting!   Truth is all those I listed have just as good and in some cases better targeting.   So what’s the difference?   How about 2 billion users for one thing!   Think about that for a second. More than 25% of the worlds population decided to actually jump on Facebook and register.   Yes, you can get in front of many of them using Google but Facebook gives you a chance to really connect with them.   When somebody sees your ad they can click on your profile and check you out.  Don’t think they aren’t doing that because they are!   Facebook is interruption marketing because nobody gets on Facebook to check out the ads.  Except maybe me.  :-) But Facebook is still better than cold traffic because they can somewhat connec

Episode #13 -  When do you stop blaming your ad   It happens to all of us. We create our Facebook ad and everything seems a go…   Objective - Check! Placements - Check! Targeting - check!  Copy - Check! Image - Check!  5,4,3,2,1…..  And….   Uh, where are the conversions?   You did everything right. Must be the ad.   Well what if its not the ad at all?   None of us want to believe its our offer, our webinar, our landing page, our sales page, our closing skills… it is so much easier to blame the ad.  And a heck of a lot more convenient.   The truth is ads are only a part of any marketing funnel. ALL the pieces have to work in order to achieve the right outcome.   In this episode I dive into what to do if, heaven forbid, it is NOT your Facebook ad but something else in your funnel.   Hope you like this and whatever you do… comment, subscribe and share this episode.  There are some people out there who really need it!   Where to go for help - Join my closed Facebook group - Currently this group is free but that i

Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think. Do you think Wal-Mart is competing against Amazon with their ads? Every Facebook ad in the news feed is competing against everyone’s friends and family.   People aren’t on Facebook to see your ad or my ad. Ads are an interruption to seeing what their crazy uncle Fred said over the weekend.  Or maybe seeing their grandkids new pictures.   You and I are dead last on the priority scale.   You don’t have to make your ads better than your competition. You have to make them better than their friends who post.   Look through people who are in your ideal audience. See what they are posting about. That is exactly what they want to read and see.   Model your ads to conform with those and you’ll have a winner.   This episode is all about getting the right message for the right market. Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrate

On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing.  “Should I just boost my Facebook posts?”Maybe the reason Facebook managers don’t like it because they see it as a way for business owners and entrepreneurs to run their own ads.  Perish the thought! The knee jerk reaction and I have been guilty of this myself is no you should not boost a post. However, on this episode, I cover the pros and the cons as well as give you suggestions when you SHOULD boost and when you shouldn’t. If you want me to save you the suspense the short answer is - boost if you don’t feel comfortable with using either the ads manager or power editor AND you have a strategy behind boosting.   In other words, don’t boost it just for the sake of it or because it is so easy. When was the last time you made a ton of money using a marketing tool that was as easy as a couple clicks? If you’d like to see a quick video tutorial I have made about how to boost a post the right way - you can access it her

Maybe you’ve heard of this fantastic research tool that Facebook has called audience insights. It is right in your ads manager. On this episode, I cover the ins and outs of it and how powerful it can be to find out the nitty gritty of your own audience as well as your competitors. There are some limitations and Facebook does get some of their data through 3rd party sources. Not everything is available for every country. However, this tool will allow you to understand your own list or fans in great detail.  Demographics, page likes, spending habits and much more. If you want to see how I used it during the episode then go here http://onefocusmarketing.com/episode11 and download a video tutorial I did for you. Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

The Facebook business manager can make a huge impact on your business by protecting yourself. Most people think it is just for marketing agencies or for Facebook ads experts but really it is for everybody who has an account. In this episode I go over how it can protect you in these ways: Adding partners - that way you maintain control. Not the person who is running your Facebook ads. Adding users like a virtual assistant so they can only get access to the necessary items. How it helps if your ads account get shut down and it can no matter how bulletproof you think it is. We are just playing on their field… they can kick anyone of us off at any time for any reason! Go to https://business.facebook.com to setup your account. Setup your account.  Add your Facebook ads account and add your Facebook business page.  That’s all there is to it. Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

The first thing Facebook asks you to choose when setting up a campaign is what the objective will be.  They are trying to determine how and where to show your ads to help you accomplish what you want. There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing. On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision. The 4 that are used consistently are: Conversions Traffic Engagement Lead Generation BUT and this is a big but - before you even think about picking one you must outline your overall strategy so that once you have to pick on you’ll know exactly which one to choose. You might choose conversions for driving people to a lead magnet or a webinar. You might use traffic for retargeting. You could use engagement to get more Facebook Live views…. Etc. Suffice to say there is more to it than just picking one off the top of your head. If you need help or just want to be par

Targeting is such a huge topic that I can’t cover absolutely everything.  However, on this episode, I give you some practical tips on how to find interests to target that most of your competitors either don’t or won’t do.   You’ll find out things like:   How to identify, understand and reach customers that convert by answering these 12 questions.   Where to go to find additional targeting sources.   How to exclude audiences so you can get in front of new people.   How to narrow your audiences and make them more refined.   Here are the links I mention:   Free PDF - 12 Questions to identify, understand and reach customers that convert Facebook audience insights   Don’t forget to email me if you have questions: superman@onefocusmarketing.com

This episode is actually quite a bit longer than the usual episodes. Mainly because there is a lot more to consider.   Hiring somebody can really be a sigh of relief or a source of stress.   I’m giving some practical tips as to where to find somebody and what to ask them when you do. I’ll be answering questions like:   Do you see hiring someone to manage your Facebook ads as an expense to be managed or an asset that drives revenue?   Are you looking for someone to just input the ads or a Facebook marketing expert that can strategize your campaigns?   Why it is important for you to understand how to Facebook ads yourself even if you’re going to hire someone else to run them.   Find out why 99% of responses when asking for Facebook ads manager recommendations in a Facebook group are probably not a good idea.   Also, you’ll discover the 4 key questions you should be asking anyone you’re considering to take over your Facebook ad duties.  These are crucial and will help you see a different perspective. I co