Facebook Ads With A Twang

Facebook ads can seriously catapult most businesses to the next level. One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery. The 3 biggest mistakes I see are: Not having a clear Facebook ads plan Not having measurements in place and keeping track Not scaling the winners Running a Facebook ad begins long before getting into the ads manager. Here is a basic work flow - BEFORE you open up the ads manager: Define your ad objective What specifically do you want them to do Have a retargeting plan in place if people click but don’t take action Install your tracking pixel Create your audiences (ok you do have to open up ads manager for this) Saved audiences (contextual, services, books/magazines, etc) Custom Email List Website Visitors Followers Lookalike Retargeting Write your ad copy - Spend a lot of time on this! Choose your image Set your budget and define what a successful campaign look like Input everything and follow the plan! Hope this helps you