Facebook Ads With A Twang

This episode may not be exactly what you think.  We are talking about those elusive Facebook ad leads for a nickel.   The leads that really do not exist but yet many think that’s what they should be getting.   Instead of focusing on pie-in-the-sky marketing I’ll talk about the 2 major keys to Facebook ads and figuring out what the cost of business is for you.   Can you live with a 2 to 1 return on investment instead of 20 to 1?  Meaning you make $2 for every $1 you spend instead of $20 for every $1.   You can stop comparing your campaigns to anybody else’s and start having them stand on their own. That’s one of the HUGE secrets to successful Facebook ads!   Don’t forget to email me if you have questions: superman@onefocusmarketing.com  

On this episode, I’ll discuss ad images and answer some often asked questions…   Should you use your picture in the image?   Should you use stock images?   What images convert best?   Should the image be similar or the same as what is on the landing page? How much text can you put in an image since the rules changed?   I’ll also talk about where I find stock images… both free and paid.  As well as the tools I use to create images.   Here are the links I mention:https://www.canva.com http://www.relaythat.com   http://stock.adobe.com http://www.pexels.comhttps://www.sitebuilderreport.com/stock-up

On this episode we'll be covering Facebook Messenger Bots.   What are bots Higher level of customer interaction Allows your customer to interact with you Why would you want them Customer service Surveys Thank You’s Offers How should you use them www.manychat.com

This episode covers tracking your Facebook Ads:   Why you need to track your ads What the Facebook Pixel Is Standard Event Codes Custom Conversions Understanding tracking   If you have any questions email me: superman@onefocusmarketing.com

Learning how to budget for your Facebook ads is essential for a long term successful campaign.  On this episode I discuss what variables there are and how to figure out what your budget should be.