Rework

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Synopsis

A podcast by Basecamp about a better way to work and run your business. We bring you stories and unconventional wisdom from Basecamps co-founders and other business owners.

Episodes

  • Calendar Tetris

    06/12/2023 Duration: 19min

    Ever find yourself trapped in a game of "Calendar Tetris," where each meeting block interrupts the natural flow of your day, leaving you little room for meaningful work?Today on Rework, host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson to discuss the pitfalls of modern scheduling tools and their impact on productivity from their book, It Doesn’t Have to Be Crazy at Work. Listen in as they walk listeners through scheduling at 37signals, where they don't share calendars, and everyone is in control of their own time. Plus, tune in for a sneak peek of the upcoming HEY Calendar, with innovative features designed to empower you to regain control of your time.Key Takeaways: Learn the biggest problem with calendar Tetris and how these small, disjointed chunks hinder individual productivity and focus.Conversation over convenience - why actively asking for someone's time through conversation helps to foster intentionality (and reduces unnecessary meetings).Explore how 37si

  • The Outwork Myth

    29/11/2023 Duration: 30min

    In today's hustle-centric work environment, there's a prevailing pressure to showcase constant busyness, sometimes at the expense of genuine productivity.However, Jason Fried and David Heinemeier Hansson present a refreshing perspective in their book "It Doesn't Have To Be Crazy Work," where the emphasis is on the quality of your time rather than the quantity. Join Jason and David as they sit down with Kimberly Rhodes to dismantle the myth of the "outwork" mentality and delve into the nuances of work ethic, productivity, and career advancement within the constantly changing dynamics of the workplace.Listen in as they discuss how to gauge authenticity and diligence during the recruitment process. Additionally, a listener question from Keith leads to insights on recognizing and rewarding high performers at 37signals.Tune in as they peel back the layers of productivity to construct a thriving work environment and a healthy work-life balance.Check out the full video episode on Y

  • What are you REALLY buying?

    22/11/2023 Duration: 25min

    Every time you make a purchase, whether it's a tangible product or a service, you're casting a vote with your dollars for the type of company you want to support and the choices they make. So, what are you REALLY buying? Join host Kimberly Rhodes as she sits down with Jason Fried and David Heinemeier Hansson to explore the concept of "buying the company" as they dive into the diverse considerations that shape our purchasing choices. From supporting forward-thinking initiatives to valuing customer service and longevity, Jason and David illuminate what customers are truly investing in when opting for a smaller, bootstrap business like 37signals. Plus, a look at the ever-evolving nature of consumer preferences.Tune in for a thought-provoking exploration of the layers beneath purchasing decisions and valuable insights into crafting a brand that authentically mirrors your company's values. Check out the full video episode on YouTubeKey Takeaways: How you’re voting with your dollars when ma

  • Underdo the Competition

    15/11/2023 Duration: 24min

    In business, the idea that more is better often leads companies to engage in an endless race to add more features while losing sight of what truly matters to their users.Consider the iconic success of the iPod. By excelling at one thing, done exceptionally well, it attracted legions of unwaveringly loyal fans. This same philosophy is why the team at 37signals consistently aims for simplicity, recognizing it as the secret sauce for creating unforgettable products.In this episode, Jason Fried and David Heinemeier Hansson sit down with Kimberly Rhodes to discuss the art of "underdoing" the competition as outlined in their book "Rework." From Basecamp's high-level simplicity to the disruptive potential of their new product line, "ONCE," the conversation explores the success of products that have rewritten the rules through simplicity, focusing on the small details that elevate products to greatness.Check out the full video episode on YouTubeKey Takeaways: Simplicity is the key t

  • Speaking Gigs, Attending Conferences, and the Importance of Gathering

    08/11/2023 Duration: 21min

    In a world dominated by virtual interactions, coming together in person offers an opportunity to foster deeper human connections that are impossible to achieve through any other means. Jason Fried recently took the stage in Vancouver and David Heinemeier Hansson did the same at Rails World in Amsterdam.Today, they join Kimberly Rhodes to share their unique perspectives on life beyond the digital realm. Listen in for their valuable tips for making the most of attending or speaking at conferences and embracing the personal growth that comes from stepping out of your comfort zone.Check out the full video episode on YouTubeKey Takeaways: The importance of real-life interactions to point out what's lacking in our digital-first world. The transformative power of in-person connection to reshape perceptions, and foster deeper human connections.The value of public speaking for the speaker: how speaking at conferences can help speakers distill their knowledge, engage with their audience, AND challenge themselves.W

  • The F*#k No Feature

    01/11/2023 Duration: 17min

    Have you ever wanted to bid farewell to bothersome emails without the hassle of unsubscribing or composing polite "please stop emailing me" requests?Today 37signals' co-founders, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to walk listeners through HEY's newest addition that allows users to express their email frustrations unconventionally. Introducing the 'Fuck No' feature for those instances when a simple "no" just won't suffice. Listen in as Jason and David delve into the concept of Easter eggs—those hidden surprises that infuse a touch of edgy enjoyment into software. Then discover how this feature has emerged as a compelling reason for both newcomers and returning users to explore HEY as their email solution. If you've ever wanted a playful solution to solve an age-old email dilemma, tune in!Check out the full video episode on YouTubeKey Takeaways: The 'Fuck No' feature in HEY: offering unapologetic email management with

  • Build an Audience

    25/10/2023 Duration: 28min

    This episode kicks off with the Underdog Challenge winner sharing the unconventional strategies that enable his small business to take on their larger competitors.Then, 37signals' co-founders, Jason Fried and David Heinemeier Hansson, sit down with host Kimberly Rhodes to delve into the power of building an audience through authentic content.Jason and David share the secret of building a genuine connection with your audience and the importance of having "skin in the game" in content creation. Listen in as they walk listeners through the vital components of organic content creation to engender trust and resonate with your audience in a landscape overflowing with "content marketing BS."Check out the full video episode on YouTubeShow Notes: [00:00] -Kimberly welcomes Christian Hyatt, the co-founder and CEO of cybersecurity company Risk3sixty, as the winner of 37signals' Underdog Challenge.[03:16] - Christian shares his top tip for underdogs.[03:50] - Kimberly awards one year of Base

  • Inspiration is Perishable

    18/10/2023 Duration: 20min

    "Ideas are immortal. They last forever. What doesn't last forever is inspiration. Inspiration is like fresh fruit or milk: it has an expiration date,” - from Rework, by Jason Fried and David Heinemeier HanssonOn this episode, Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, sit down with host Kimberly Rhodes to share their perspective on the fleeting nature of inspiration with insights from the chapter called "Inspiration is Perishable" in their book, Rework.Listen in to discover why Jason and David liken inspiration to rocket fuel and offer advice to prevent smothering your best ideas with unnecessary tasks. They also explore team motivation and share the secret behind their enduring 20+ year working relationship. Tune in to learn how to seize the moment when inspiration strikes, make the most of it, and avoid wasting its potential. Check out the full video episode on YouTubeShow Notes:  [00:00] - Kimberly introduces the topic of the show today, from the book, Rewor

  • You Don't Create a Culture

    11/10/2023 Duration: 21min

    Company culture is more than just a buzzword or a section in your employee handbook. It's not something you can just write down and expect to manifest. It creates itself organically, through the attitudes and actions of your team that define how you work and more importantly how you work together. Today, Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, sit down with host Kimberly Rhodes to share their perspective on the pivotal distinction between 'wanting' the right culture and actively 'doing the work' to foster a positive culture that truly reflects your values.  Listen in as they share what they look for in character and contributions when hiring new members for the team and how they assess whether a person will enhance or detract from the company's culture and operations.And for those facing the tough question of whether their company culture ‘sucks’, they provide valuable insights into the hard choices, and uncomfortable conversations that drive meani

  • Hiring Senior Leaders, Getting Started with Six-Week Cycles, and Other Listener Questions

    04/10/2023 Duration: 30min

    In this episode of Rework we're turning the spotlight onto you, our listeners, with another episode of listener questions. Today, Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, to pull back the curtain on the intricacies they faced when hiring a COO for their team, and the intuition-driven decision making they used to ensure their new hire would be a good fit and complement the team. Plus, how to help your company get started with working in six-week cycles, and adapting product development principles to professional services companies.Listen in to explore Jason and David's unconventional yet remarkably effective strategies for business development and growth.Show Notes:  [00:00] - Kimberly introduces the topic for today’s podcast, listener questions, with a question from Justin who asks, "I saw that you hired a COO in 2021 after not having someone in that role for a while. What’s the 37signals approach to executive hiring?" [00:46] -

  • 37signals Introduces ONCE

    27/09/2023 Duration: 32min

    In a world where subscriptions have become the norm for everything from streaming services to heated car seats, the team at 37signals recently unveiled a new venture that's poised to reintroduce the notion of software ownership with a pay-once model called ONCE. Today, Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals to introduce ONCE to listeners of the show. Listen in for a behind-the-scenes look at the driving principles, unique challenges, and potential impact of David and Jason's vision to offer simpler, more user-centric software, that they hope will transform the digital landscape and empower users worldwide. Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly opens the show, with the team introducing ONCE today on the show.  [00:25] - Jason clarifies exactly what ONCE is.[01:16] - Inundated with software subscriptions? Why 37signals is aiming to reintroduce software ownership with a pay-once model. [02:03] - The shift

  • Shape Up Principle: Decide When to Stop

    20/09/2023 Duration: 22min

    In our recent episodes, we've been talking about the principles of Shape Up – the cornerstone of 37signals' product development philosophy. We've explored the art of crafting a pitch and the decision-making process that takes place at the betting table. Shape Up acknowledges that there's always more work than time allows, and on today’s episode, we’re zeroing in on a critical aspect of the Shape Up philosophy—when to stop tinkering and take the leap and ship.Join Kimberly Rhodes and 37signals co-founders Jason Fried and David Heinemeier Hansson as they share their wisdom on the ever-present dilemma of shipping on time versus shipping perfect, and the fine balance between must-haves and nice-to-haves in product development. Plus, the value of Hill Charts in Basecamp to keep you tethered to the reality of where your project truly stands.Listen in as Jason and David provide practical strategies to master the art of timely product delivery that doesn't sacrifice quality to ensure your tea

  • TypeScript Drama and Open Source Opinions

    13/09/2023 Duration: 25min

    Recently 37signals co-founders David Heinemeier Hansson and Jason Fried found themselves at the center of an unexpected internet storm. It all began when David made a significant announcement: Turbo 8 would no longer be using TypeScript. What followed was a whirlwind of controversy and social media fireworks.  In today's discussion, Kimberly Rhodes sits down with Jason and David to unpack the impact of social media on these types of discussions and the broader implications of these online controversies on open source contributions. Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly opens up the discussion, sharing the recent announcement made by David, that Turbo 8 would no longer utilize TypeScript and the resulting online controversy.[00:33] - Jason shares his reaction to the drama unfolding and offers kudos to David for handling the storm with grace.[01:34] - David shares how it all began with eternal debate: dynamic vs. static languages, strong vs. weak typing, and 37signals is

  • Shape Up Principle: The Betting Table

    06/09/2023 Duration: 25min

    Picture this: a dimly lit room where velvet-robed figures gather in secret to make decisions of paramount importance as the fate of the pitches for the next product development cycle hangs in the balance. The "betting table” – where the formalized pitches for each six-week work cycle are selected – might seem mysterious but we're about to unravel its secrets. Listen in as host Kimberly Rhodes sits down with 37signals co-founders Jason Fried and David Heinemeier Hansson to explore the unique inner workings of the "betting table" and how this process shapes each product development cycle.Tune in to discover 37signals' approach to selecting and refining projects at the "betting table."Check out the full video episode on YouTubeShow Notes: [00:00] - Today on the podcast, the discussion focuses on the betting table and how the decisions are made about which pitches are selected and which projects to schedule.[00:42] - Jason shares what the betting table is. [02:26] - The betting

  • Shape Up Principle: Writing a Pitch

    30/08/2023 Duration: 26min

    If you've been following the Rework podcast, you're undoubtedly acquainted with the concept of Shape Up, a cornerstone of 37signals' approach to product development.In this episode, we delve into a core component of Shape Up: the delicate art of crafting a pitch.Join Rework host Kimberly Rhodes as she sits down with 37signals founders, Jason Fried and David Heinemeier Hansson for a conversation encompassing everything from the essence and purpose of a pitch to the step-by-step process of constructing a finely tuned pitch. Listen in as Jason and David  walk listeners through Shape Up's five-point compass for an effective pitch: problem, appetite, solution, rabbit holes, and no-gos, plus insight on how to use “tracer bullets” to manage the balance between scope and execution while avoiding the pitfalls along the way. Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly introduces listeners to Shape Up, and the topic of the day: "writing a pitch" for product dev

  • Are You an Underdog? We want to hear from you!

    23/08/2023 Duration: 10min

    In this episode of Rework, host Kimberly Rhodes sits down with 37signals founders Jason Fried and David Heinemeier Hansson to hear about the company's fondness for underdogs – small businesses that are scrappy, do more with less, and use creativity over big budgets. If this sounds like you, we'd love to hear from you and just might have you on an episode of Rework to share your story. Plus, the lucky winner will get one year of Basecamp Pro Unlimited on us! Here's what you need to know:How to EnterTo participate, share your underdog story by commenting on the official contest post on LinkedIn or Twitter (X).Your entry should include a single photo of your team in action and a description of your underdog story, with a maximum of 500 words.To complete your entry, you must either:Share your story on your own LinkedIn or Twitter profile using the hashtag #UnderdogChallenge and tag the official @37signals account in your post, orFill out the form on Basecamp’s official “Underdog Challenge” contest

  • Software Has Bugs

    09/08/2023 Duration: 27min

    Bugs are an inevitable part of complex software and aiming for complete bug-free perfection is not only unrealistic, but it hinders progress and product delivery.In this episode of Rework, host Kimberly Rhodes sits down with 37signals founders, Jason Fried and David Heinemeier Hansson to discuss why you need to be realistic about bugs in software development. Listen in as David and Jason offer a behind-the-scenes look at the two-tiered approach to handling bugs in their software at 37signals and their triage plan for determining which should be fixed, when, and by whom.Tune in to uncover strategies to manage your customers' expectations while dealing with bugs WITHOUT deviating from your product roadmap Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly opens the show and shares the topic for discussion, that bugs in software are normal. [00:27] - David shares why you need to be realistic about bugs in software development.[01:18] - Bugs, a natural side effect of software. [02:08]

  • Rescuing A Project In Progress

    02/08/2023 Duration: 23min

    Knowing when you're in over your head and recognizing when a project has gone off the rails are crucial aspects of successful project management. But what are the red flags to watch for to prevent project derailment and how can you tell if a project is doomed to fail—even before you start? This week, Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, sit down with host Kimberly Rhodes to discuss the challenges of project management and share valuable insights on how to stay focused, recognize red flags early on, and foster creative problem-solving in order to see a project through to completion. Listen in as they reveal the importance of finishing tasks before adding new ones, the pitfalls of multitasking, and the magic of setting clear endpoints. Plus they share Basecamp's tool for facilitating project monitoring without time-consuming meetings or derailing check-ins.Tune in for practical solutions for rescuing a project before it's too late! Check out the full video episo

  • The Google Graveyard

    26/07/2023 Duration: 26min

    Unlike some tech giants that have notoriously pulled the plug on beloved products (remember Google's sudden discontinuation of Google Reader?), 37signals takes a vastly different approach with their pledge to support ALL of their products for the life of the internet.This week host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, to explore the importance of longevity and trust in the SaaS industry.Drawing parallels to iconic brands like Porsche and Rolex, Jason and David take a deep dive into the challenges of product discontinuation and its impact on loyal customers. From Ta-da List to Basecamp, listen in as they reveal the principles that drive their support decisions and why longevity matters when building a brand that customers will rely on for decades.Check out the full video episode on YouTubeShow Notes: [00:00] - Kimberly introduces the podcast and the topic of 37signals' core principle to maintain its products until the end of the intern

  • Be Careful Who You Listen To

    19/07/2023 Duration: 24min

    In today's fast-paced information-saturated world, advice is abundant, but it can be difficult to determine which sources are truly reliable.This week, Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, join host Kimberly Rhodes to discuss the challenges of navigating the ever-growing sea of advice and how to choose the right guidance for your journey.Listen in as they share their thoughts on the expiration date of advice, the dangers of following someone else's prescribed path, and the value of trusting your own instincts.Watch the Full Episode on VideoShow Notes: [00:00] - Kimberly opens the show and introduces listeners to the topic of finding reliable business advice in today’s digital age. [00:40] - Jason shares why he wrote Advice Expires and why he and David are the wrong people to ask for advice about starting a business. [02:14] - David shares how the Internet's craving for content leads to conflicting advice and the value of trusting your own instincts.[04:16] - I

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