Fuel Hotel Marketing Podcast

Fuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase and the mainstream media changed it's narrative to be very anti-travel. This has had a dramatic impact on consumers and their willingness to book a vacation. In this episode, we take a look at the new data and break it down between people who are in favor of masks vs those who prefer to abstain. Check it out: https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-7/ SHOW NOTES:

In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic. Here are our big takeaways and how they may impact the hotel industry - with just a smidge of Fueligan humor. SHOW NOTES:

Fuel recently performed a study with our friends at ReviewPro and StayNTouch, during which we surveyed 500 hoteliers to gain insight into how they were navigating the COVID-19 crisis. In this episode, we discuss some of our favorite insights and takeaways. SHOW NOTES:

All the way back in episode 3 of the Fuel Hotel Marketing Podcast, we discussed the need for a hotel mobile app. Four years on, the technology has still not been widely adopted beyond the major flags. In this episode, we discuss the myths and challenges regarding mobile apps for hotels and give tangible reasons why every property needs to be making the leap right now. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-155-10-reasons-that-your-hotel-needs-a-mobile-app-and-10-must-have-features/

This episode of the Fuel Hotel Marketing Podcast takes a deep dive into the latest findings from the most comprehensive COVID-19 Consumer Sentiment Data. Every 2-weeks, the fueligans ask leisure travel consumers a range of questions regarding future travel plans. Find out who is going to be traveling, when they will travel, and what types of locations they will travel to. Also, new questions look at guest expectations and show that more than 80% of travelers want to use a mobile app for check-in. SHOW NOTES:

The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in daily revenue,. However, this is not a long term trend, this is a short correction of bookings due to the abbreviated booking window. Today we are going to focus on your CRM system, what it must be able to do, and the immediate-action items for making the most out of your data to drive every booking you can in during a compressed booking window. SHOW NOTES:

During this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with their audience. In this episode, we chat with Ed St. Onge from Flip.to about some of the campaigns his team is seeing on their platform and we discuss the ways in which hotels can tap into nostalgia and memories of past vacations to inspire dreaming and aspiration for future stays. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-152-examples-of-successful-marketing-campaigns-during-covid-19-with-flip-to/

Fuel has been conducting a series of studies to follow the change in consumer sentiment around COVID-19 travel. We have completed the second study, which included responses from over 10,000 North American leisure travelers, and in this episode, the Fueligans will discuss the biggest changes observed in answers in the 2 weeks since the first study was conducted.

Throughout the United States, Europe, and Asia hoteliers have struggled to find the right way to maintain their existing bookings in the face of mandated hotel shutdowns.  Collectively billions have been spent to drive bookings and those bookings have all but disappeared… or have the? In this episode, we look at ways to get your bookings back.   SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-150-covid-recovery-5-proven-strategies-to-recover-your-hotels-lost-bookings/

Lily is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and discuss 5 revenue management tips that will help you navigate the uncertainty of recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-149-5-amazing-revenue-management-tips-to-think-about-during-a-downturn-with-lily-mockerman/

What signals can hotels track to gauge guest readiness to travel again? From a digital marketing perspective, how can hotels get back into the market early to achieve a low-cost share of voice? We tackle these questions and more with the help of our friends at Screen Pilot on this week’s episode f the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-148-6-ways-to-look-for-recovery-signals-and-make-smarter-decisions-with-screen-pilot

Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not enough guest engagement. The inability to use data in marketing execution across channels has created a significant disconnect between what guests want and what marketers deliver. In this episode of the Fuel Hotel Marketing Podcast, the 20-year marketing veteran of Priceline and Lending Tree, Josh Francia, will reveal his own tried-and-tested recipe for building an engine that leads to sustained growth and success, propelling you light years ahead of the competition. He'll also share how this approach brings greater returns, easier execution, and deeper guest insights. SHOW NOTES:

Fuel recently conducted a consumer sentiment study to more than 10,000 leisure travelers to see how the COVID-19 pandemic is impacting their travel planning. In this episode, the Fueligans dig into the data and discuss ways that your property can take advantage of the situation as we begin to plan for recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-146-a-deep-dive-into-fuels-covid-19-consumer-sentiment-data/

While it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of reasons. In this episode of the Fuel Hotel Marketing Podcast, we look at a handful of guest types and discuss how creativity can not only help you keep the lights on but it may give you a leg up against the competition when things start to get back to normal. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-145-8-guest-types-who-will-stay-at-your-hotel-right-now-and-how-to-target-them-with-loren-gray/

You know the saying...if not now, then when? If you are like the majority of hotels right now, the traffic and revenue being generated online has come to nearly a screeching halt. This doesn’t mean you should be ignoring your analytics data. We are going to cover the three things you need to be doing with your data today. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-144-the-3-things-hoteliers-should-be-doing-with-their-covid-19-analytics-data-now/

In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. When we’re in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest. One of the best ways to put your current and potential guests at ease is through updated policies to help address objections to bookings. Objections such as deposits, cancellation policies, modifications, and price fluctuations. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-143-smart-hoteliers-have-updated-their-policies-for-covid-19-heres-how-you-can-too/

We're getting a lot of questions about what folks should be doing right now. The challenge is that a lot of properties are down to minimal occupancy and minimum staff, and marketers are unsure when real recovery will begin or when they should start rolling out campaigns to drive future bookings. Fuel reached out to our friends at Milestone who had written an amazing blog post containing sage advice on how you should be spending your time. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-142-now-is-the-time-what-should-you-be-doing-right-now-with-tammy-carlisle-from-milestone/

In this episode of the award-winning Fuel Hotel marketing podcast, we chat with industry veteran, Kelly Simmons on how her company is tackling the challenges brought on by COVID-19. Kelly gives examples of some of the things Vacation Myrtle Beach has been doing to reduce cancellations and stimulate new business. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-141-a-hoteliers-view-on-how-to-market-during-the-covid-19-crisis-with-kelly-simmons/

In this episode, we go through some simple changes that your property should be making right now to your local listings. Keeping property information up-to-date, especially as cities are changing their protocols. Updating your local listings like Google My Business, Moz, and Yext accounts is the best way to keep your guests in the loop. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-140-local-listings-updates-best-practices-during-covid-19/

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. If you plan on reaching out, consider the following messaging tactics. We’ll also include hotels and companies that have the right idea for messaging and promoting to consumers during global adversity. SHOW NOTES: