Fuel Hotel Marketing Podcast

While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item. In this episode, the Fuel Hotel Marketing Podcast discusses their top 3 GA goals and explains why you should be paying attention to them too. SHOW NTOES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-178-top-3-google-analytics-goals-for-hotel-websites/

During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the items that should be on everybody’s to-do list right now is to improve your website’s conversion rate. In this episode, we cover some simple things you can implement today to help catch more direct bookings and ensure that you don’t let people bounce away to the OTAs or to your competitors. SHOW NOTES:

At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than five years and we’ve been selling the system like hotcakes since COVID hit. During that time, we’ve learned quite a bit about the features that guests want and the tactics that help drive more revenue to the properties. In this episode, we discuss some of the must-have functionalities that you need to consider as you look to recover in 2021. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-176-is-2021-the-year-of-the-mobile-app/

We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/ After reviewing the results, we decided that we needed to take a look at the data segmented by those who said they have traveled during the pandemic and those who have not. This episode covers the biggest takeaways. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-175-11-key-differences-between-pandemic-travelers-and-non-travelers/

This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether you want to improve your website guest experience, revisit your approach to content, or simply sharpen your pencil on your advertising spend, this episode of the Fuel Hotel Marketing Podcast has you covered. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-174-21-tactical-hotel-marketing-things-to-do-in-2021/

In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we're not out of the woods, there are many positive signs that recovery may be closer for many properties than we may have previously thought. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-173-will-a-vaccine-bring-back-leisure-travel/

As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months. Despite the numerous challenges our industry has faced, there are so many things to be thankful for and hopeful for as we look forward to 2021. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-172-3-things-were-thankful-for-and-1-holiday-wish

During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss some specific tactics that you can deploy today in an effort to maximize your backlink profile and raise your search engine rankings. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-171-10-tools-tactics-to-identify-backlink-opportunities

Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product is not an evolution, it is a complete re-architecture of how analytics works. If you’re not informed, you may miss out on a major opportunity for your business.. In this episode, the Fueligans breakdown everything you need to know about the new platform and give you advice on how to navigate the changes. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-170-is-this-the-death-of-google-analytics/

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the back. That thought process is flawed and in this episode, the Fueligans prove to you that if that’s your perspective of the conversion funnel, you are losing guests and revenue every single day. We are also going to show you how to optimize the rest of your conversion funnel and how to better communicate to your marketing team your true conversion rate. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-169-is-your-post-booking-strategy-costing-you-biggly/

Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accounting is demanding POs. In this episode of the podcast, we’re going to pit the Fueligans against each other to pick the five most effective ways to spend your hotel marketing budgets and one thing you can absolutely cut. Welcome to the podcast, you can grab a whole seat… but you’ll only need the edge! Here’s the scenario, you’re the marketing director for the Old Timey Hotel and budgets are tight. You only get to spend your money on five items and because you’re at the Old Timey Hotel, your departments are siloed and operations have their own budgets. And here’s the twist, because you did such an awesome job with your brand PPC campaign over the past few years, that is already included. What five items are you spending your budget on (not counting brand PPC). What is one thing you spent money on in 2019 an

Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft periods. Given the current state of the industry and the pent up demand we are optimistic that this year’s Cyber deals can be more effective than ever. This episode discusses the opportunities and provides some guidelines on putting together your own campaign. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-167-4-must-have-components-of-a-successful-2020-cyber-campaign/

The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society or are the producers just fearmongering to get more views? Find out what we think and learn what you can do to ensure that your hotel survives and thrives. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-166-the-social-dilemma-and-what-it-means-for-your-hotel/

There's a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your hotel and provide tangible advice on what to do about it. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-165-how-to-prepare-for-a-cookieless-world/

Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategies and tactics that can help you and your property survive and thrive during the downturn. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-164-the-hunter-hotelier-finding-new-guests-in-difficult-markets/

In our latest consumer sentiment study, we reached a msssive tipping point in North American Travel. More than half of travellers are reporting that they have taken a trip since the COVID-19 pandemic began. We discuss this data and a whole lot more exciting news in this week's episode of the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-163-great-news-people-are-traveling/

Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel top-of-mind, as well as improve your hotel’s chances of more bookings now and in the future. SHOW NOTES https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-162-the-3-unsaid-things-that-are-costing-your-hotel-money/

In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are beginning to travel again. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans dig into the data from volume 8 of our Sentiment Study and discuss what it means for your hotel. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-161-consumer-confidence-is-rebounding-but-safety-is-still-the-primary-concern/

Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's new information from Google that should have good marketers very excited. Google is preparing to make a major change to its search ranking algorithm by introducing a new ranking factor known as Page Experience. In this episode, we discuss what the new factor is and how you can prepare your hotel website to rank higher and beat your competition. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-160-googles-latest-ranking-signal-marks-a-new-age-in-seo/

You already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’s another show that the Fueligans enjoy almost as much as our own? Thinks Out Loud with Tim Peter is smart and snappy and offers great insights into marketing strategy and provides valuable business advice. One of our favorite things about the show is how Tim manages to boil down complex ideas into bite-sized pearls of wisdom. We consider Tim to be the most tweetable digital marketer in the world and we’re excited to chat with him on this episode where we break down a handful of his sayings and unpack the deeper meaning for our listeners as they deal with the current COVID-19 crisis and beyond. SHOW NOTES: