Fuel Hotel Marketing Podcast

Informações:

Synopsis

Podcast by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotellier!.

Episodes

  • 183 - Three Easy Steps To Build Your Disaster Communications Plan

    183 - Three Easy Steps To Build Your Disaster Communications Plan

    14/04/2021 Duration: 56min

    Travel coming back in an incredible way.  In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers.  However, don't sit back.  Now is the time to look back on COVID and understand what worked and what didn’t work in your communications strategies.   SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-183-three-easy-steps-to-build-your-disaster-communications-plan/

  • 182 -Top 3 Lessons Learned During The Pandemic

    182 -Top 3 Lessons Learned During The Pandemic

    07/04/2021 Duration: 57min

    It’s been a crazy year here at Fuel and we’ve learned a thing or two. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their top 3 lessons learned during the pandemic and give hotels advice on how to move forward with recovery SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-182-top-3-lessons-learned-during-the-pandemic/

  • 181 - Everything You Need To Know About Google’s Metasearch Changes

    181 - Everything You Need To Know About Google’s Metasearch Changes

    24/03/2021 Duration: 57min

    This past week, Google quietly rolled out what may end up being a Trojan horse. By opening up Google Hotel Search organic listings, Google aims to gain access to rates and inventory for every accommodation provider on the planet. In this episode, we discuss the facts, the implications, and give advice on how to navigate the changing landscape. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-181-everything-you-need-to-know-about-googles-metasearch-changes/

  • 180 - Will TripAdvisor Plus Destroy Your Hotel’s Direct Bookings?

    180 - Will TripAdvisor Plus Destroy Your Hotel’s Direct Bookings?

    19/03/2021 Duration: 01h34min

    TripAdvisor is sending a ripple of concern, and potentially opportunity, through the hotel industry. Back in December 2020, TripAdvisor Plus launched on a very limited scale in the US but is in the process of being rolled out to the rest of the states as well as international markets. Today we are going to look at the new program, understand what it is, and discuss ways hotels can adapt to ensure this is a positive tool for independent hoteliers. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-180-will-tripadvisor-plus-destroy-your-hotels-direct-bookings/

  • 179 - What The Heck Is Clubhouse And Why Should I Care?

    179 - What The Heck Is Clubhouse And Why Should I Care?

    15/03/2021 Duration: 01h13min

    In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss all things Clubhouse. If you’re not on this new audio-only social platform yet, you may be missing out. We breakdown what it is, how you can sign up, and why you should pay attention to it. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-179-what-the-heck-is-clubhouse-and-why-should-i-care/

  • 178 - Top 3 Google Analytics Goals For Hotel Websites

    178 - Top 3 Google Analytics Goals For Hotel Websites

    03/03/2021 Duration: 51min

    While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier make better marketing decisions than looking at just that one item. In this episode, the Fuel Hotel Marketing Podcast discusses their top 3 GA goals and explains why you should be paying attention to them too. SHOW NTOES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-178-top-3-google-analytics-goals-for-hotel-websites/

  • 177 - Secrets To Optimizing Your Hotel Website Conversion Rate

    177 - Secrets To Optimizing Your Hotel Website Conversion Rate

    16/02/2021 Duration: 01h11min

    During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder to get people to visit your site. One of the items that should be on everybody’s to-do list right now is to improve your website’s conversion rate. In this episode, we cover some simple things you can implement today to help catch more direct bookings and ensure that you don’t let people bounce away to the OTAs or to your competitors. SHOW NOTES:

  • 176 - Is 2021 The Year Of The Mobile App?

    176 - Is 2021 The Year Of The Mobile App?

    11/02/2021 Duration: 54min

    At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than five years and we’ve been selling the system like hotcakes since COVID hit. During that time, we’ve learned quite a bit about the features that guests want and the tactics that help drive more revenue to the properties. In this episode, we discuss some of the must-have functionalities that you need to consider as you look to recover in 2021. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-176-is-2021-the-year-of-the-mobile-app/

  • 175 - 11 Key Differences Between Pandemic Travelers and Non-Travelers

    175 - 11 Key Differences Between Pandemic Travelers and Non-Travelers

    27/01/2021 Duration: 52min

    We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/ After reviewing the results, we decided that we needed to take a look at the data segmented by those who said they have traveled during the pandemic and those who have not. This episode covers the biggest takeaways. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-175-11-key-differences-between-pandemic-travelers-and-non-travelers/

  • 174 - 21 Tactical Hotel Marketing Things To Do In 2021

    174 - 21 Tactical Hotel Marketing Things To Do In 2021

    18/01/2021 Duration: 01h06min

    This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether you want to improve your website guest experience, revisit your approach to content, or simply sharpen your pencil on your advertising spend, this episode of the Fuel Hotel Marketing Podcast has you covered. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-174-21-tactical-hotel-marketing-things-to-do-in-2021/

  • 173 - Will a Vaccine Bring Back Leisure Travel?

    173 - Will a Vaccine Bring Back Leisure Travel?

    11/01/2021 Duration: 01h09min

    In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we're not out of the woods, there are many positive signs that recovery may be closer for many properties than we may have previously thought. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-173-will-a-vaccine-bring-back-leisure-travel/

  • 172 - 3 Things We’re Thankful for and 1 Holiday Wish

    172 - 3 Things We’re Thankful for and 1 Holiday Wish

    24/12/2020 Duration: 56min

    As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months. Despite the numerous challenges our industry has faced, there are so many things to be thankful for and hopeful for as we look forward to 2021. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-172-3-things-were-thankful-for-and-1-holiday-wish

  • 171 - 10 Tools  Tactics To Identify Backlink Opportunities

    171 - 10 Tools & Tactics To Identify Backlink Opportunities

    21/12/2020 Duration: 01h01min

    During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss some specific tactics that you can deploy today in an effort to maximize your backlink profile and raise your search engine rankings. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-171-10-tools-tactics-to-identify-backlink-opportunities

  • 170 - Is This The Death of Google Analytics?

    170 - Is This The Death of Google Analytics?

    17/12/2020 Duration: 55min

    Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product is not an evolution, it is a complete re-architecture of how analytics works. If you’re not informed, you may miss out on a major opportunity for your business.. In this episode, the Fueligans breakdown everything you need to know about the new platform and give you advice on how to navigate the changes. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-170-is-this-the-death-of-google-analytics/

  • 169 - Is Your Post Booking Strategy Costing You Biggly?

    169 - Is Your Post Booking Strategy Costing You Biggly?

    16/11/2020 Duration: 58min

    Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the back. That thought process is flawed and in this episode, the Fueligans prove to you that if that’s your perspective of the conversion funnel, you are losing guests and revenue every single day. We are also going to show you how to optimize the rest of your conversion funnel and how to better communicate to your marketing team your true conversion rate. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-169-is-your-post-booking-strategy-costing-you-biggly/

  • 168 - 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget

    168 - 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget

    23/10/2020 Duration: 01h07min

    Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accounting is demanding POs. In this episode of the podcast, we’re going to pit the Fueligans against each other to pick the five most effective ways to spend your hotel marketing budgets and one thing you can absolutely cut. Welcome to the podcast, you can grab a whole seat… but you’ll only need the edge! Here’s the scenario, you’re the marketing director for the Old Timey Hotel and budgets are tight. You only get to spend your money on five items and because you’re at the Old Timey Hotel, your departments are siloed and operations have their own budgets. And here’s the twist, because you did such an awesome job with your brand PPC campaign over the past few years, that is already included. What five items are you spending your budget on (not counting brand PPC). What is one thing you spent money on in 2019 an

  • 167 - 4 Must-Have Components of a Successful 2020 Cyber Campaign

    167 - 4 Must-Have Components of a Successful 2020 Cyber Campaign

    16/10/2020 Duration: 44min

    Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft periods. Given the current state of the industry and the pent up demand we are optimistic that this year’s Cyber deals can be more effective than ever. This episode discusses the opportunities and provides some guidelines on putting together your own campaign. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-167-4-must-have-components-of-a-successful-2020-cyber-campaign/

  • 166 - The Social Dilemma And What It Means For Your Hotel

    166 - The Social Dilemma And What It Means For Your Hotel

    15/10/2020 Duration: 01h02min

    The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society or are the producers just fearmongering to get more views? Find out what we think and learn what you can do to ensure that your hotel survives and thrives. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-166-the-social-dilemma-and-what-it-means-for-your-hotel/

  • 165 - How To Prepare For A Cookieless World

    165 - How To Prepare For A Cookieless World

    12/10/2020 Duration: 01h01min

    There's a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your hotel and provide tangible advice on what to do about it. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-165-how-to-prepare-for-a-cookieless-world/

  • 164 - The Hunter Hotelier: Finding New Guests In Difficult Markets

    164 - The Hunter Hotelier: Finding New Guests In Difficult Markets

    07/10/2020 Duration: 55min

    Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategies and tactics that can help you and your property survive and thrive during the downturn. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-164-the-hunter-hotelier-finding-new-guests-in-difficult-markets/

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