Fuel Hotel Marketing Podcast

On today’s episode of the Hotel Marketing Podcast we’re going back to the root of everything and work on our fundamentals. Just like with sports, if you find yourself struggling or are just getting started, mastering the fundamentals is the key to winning. In the case of a hotel’s digital marketing strategy, the 1st thing you need to do is actually have one. Ground zero, starting with nothing, at the bottom, with only opportunities ahead of us. This is where Emily Dailey and the team at First Hospitality really shine, taking a property from the ground up through to success. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels. We'll be diving deep into the creative process with our guest Nick McNeill, Interactive Director at the Brandon Agency. Nick will be walking us through why creative matters and how your investment in creative can lead to greater occupancy & revenue. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Podcast. These are the two real women of vacation rentals and they’re here to teach me a thing or five about what hoteliers have been missing when it comes to travel marketing. We talk all the time about breaking down the silos between marketing and operations, but what about the silos between the accommodation choices today’s travelers have in the market. Well, that’s exactly what’s going to be happening today. In part one of this two-part series Alex and Annie are going to share the secrets they’ve learned in over 35 years of vacation rental marketing and how hoteliers would be wise to adopt a few new tricks. Check out the Alex & Annie Podcast at https://www.alexandanniepodcast.com/ SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Photography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to action, and a great rate strategy. Photography is also just like any other physical asset your property manages. From the alarm clocks in the room to the chairs in the conference center. From the staff uniforms to the linens. It all has a shelf-life and, just like your physical assets, you should be planning for when you need to update your photography. In today’s episode we’re looking at one of our most recent articles, Hotel Photography: The Asset You Are Not Assessing (https://www.travelboommarketing.com/blog/hotel-photography-the-asset-you-arent-assessing/ ) SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket. Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads lately or experimenting for yourself, you may not have an idea how the update has actually affected website remarketing audiences. On today’s episode we dig into our latest article on how to win Facebook marketing for hotels post iOS14.5 we’re going to dive in and learn the real story. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Join us on today's podcast to look back at the top episodes from 2021. If you missed these episodes, now's the perfect time to catch up and hit the highlights SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

2021 Has been a rollercoaster year and many hoteliers have seen incredible success. Today we discuss what we're thankful for, what we see coming in 2022, and the specific things you need to do to make your hotel perform next year. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we’re going to be reviewing the the top-line findings of the study and looking at specific ways independent hoteliers can apply Expedia’s findings to drive more direct bookings. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article written at https://www.travelboommarketing.com/blog/improving-conversion-rates-with-ab-testing/ To put it simply, A/B testing is comparing two versions of a single variable. On a hotel’s website there are countless variables that can be tested to improve user experience and increase conversion rates for email captures, rfp submissions, transactions and any other task you are trying to get your website visitors to complete. Let’s look at some factors you need to consider when setting up tests, as well as some example tests you should run on your hotel’s website. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Today we’re digging into what is on a lot of hoteliers' minds, 2022 and the big projects you’re planning for in the upcoming year. One of those bigger capital expenses many are planning on is a new website. Well, if that’s you, you’ve brought your ears to the right place since we’re going to be discussing how to choose the right CMS for your hotel website. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability to go over-the-top of the traditional gatekeepers of this medium which have historically been cable TV providers. Does this make sense for hotels? You bet it does... and here's why. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

n today's episode we are going to review the article, "The Definitive Guide To Black Friday For Hoteliers" and focus on the specific way hotels and resorts of all sizes can take advantage of the shopping momentum effect of Black Friday to drive bookings and set the stage for an aggressive rate management strategy in 2022. https://www.travelboommarketing.com/blog/the-definitive-guide-to-black-friday-for-hoteliers/ SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Today on episode 203 of the Hotel Marketing Podcast we are going to dive into the 10 steps any hotelier can take to create kick ass content and ensure it ranks as highly as it can in the SERP. At least that’s what our potty-mouthed marketing specialist named the article that we’ll be covering today. You can enjoy the full length article at https://www.travelboommarketing.com/blog/create-kickass-website-content/. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In this episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan, of Hotel Guest Management and the host of YouTube's Hotel Guest Management Do's and Don'ts. Today we are covering the five ways operations and marketing can work together to align a hotel for success. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In this episode of the Hotel Marketing Podcast the team reviews some interesting in the 13th and 14th editions of the Covid-19 Traveler Sentiment Studies. Hint: age and and your communications make a BIG difference. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

In today’s special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions.  Join us on a trip down memory lane as well as the expert opinions on the most pressing issues for today’s hoteliers. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Marketers are the worst when it comes to using an effective marketing tool in a smart way. And of all the tools at a marketers disposal, email is the one that gets the most abuse. Like the saying “There’s no such thing as a free lunch,” there’s no such thing as a free email. In today's episode we walk hoteliers though the three pitfalls of email marketing and what you can do to avoid certain doom! Enjoy the full article at https://www.travelboommarketing.com/your-emails-are-failing-your-hotel-guests-here-is-how-you-fix-it/ SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Is your hotel experiencing high occupancy? Congratulations! Pat yourself on the back, pour yourself a drink and get back to work. Today we are going to dive into how hoteliers can make the most of great occupancy numbers to push their marketing efforts to the next level. Enjoy the full article at https://www.travelboommarketing.com/blog/marketing-strategies-for-hotels-with-high-occupancy/ and keep listening to find out how to lock in fantastic growth for years to come when you apply these 8 strategies. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Expedia Group just released their Traveler Value Index, which looks at traveler behavior changes in our post-COVID world. We don't agree with everything Expedia has to say and today we will dig into what's real and what's conjecture. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. In today's episode we are going to show you why it may be time and why you MUST plan for redesigns if you expect to stay competitive in today's hotel world. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast