Fuel Hotel Marketing Podcast

Informações:

Synopsis

Podcast by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotellier!.

Episodes

  • 165 - How To Prepare For A Cookieless World

    165 - How To Prepare For A Cookieless World

    12/10/2020 Duration: 01h01min

    There's a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your hotel and provide tangible advice on what to do about it. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-165-how-to-prepare-for-a-cookieless-world/

  • 164 - The Hunter Hotelier: Finding New Guests In Difficult Markets

    164 - The Hunter Hotelier: Finding New Guests In Difficult Markets

    07/10/2020 Duration: 55min

    Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategies and tactics that can help you and your property survive and thrive during the downturn. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-164-the-hunter-hotelier-finding-new-guests-in-difficult-markets/

  • 163 - Great News! People Are Traveling

    163 - Great News! People Are Traveling

    18/09/2020 Duration: 01h02min

    In our latest consumer sentiment study, we reached a msssive tipping point in North American Travel. More than half of travellers are reporting that they have taken a trip since the COVID-19 pandemic began. We discuss this data and a whole lot more exciting news in this week's episode of the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-163-great-news-people-are-traveling/

  • 162 - The 3 Unsaid Things That Are Costing Your Hotel Money

    162 - The 3 Unsaid Things That Are Costing Your Hotel Money

    18/09/2020 Duration: 51min

    Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel top-of-mind, as well as improve your hotel’s chances of more bookings now and in the future. SHOW NOTES https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-162-the-3-unsaid-things-that-are-costing-your-hotel-money/

  • 161 - Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern

    161 - Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern

    21/08/2020 Duration: 54min

    In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are beginning to travel again. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans dig into the data from volume 8 of our Sentiment Study and discuss what it means for your hotel. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-161-consumer-confidence-is-rebounding-but-safety-is-still-the-primary-concern/

  • 160 - Google’s Latest Ranking Signal Marks A New Age In SEO

    160 - Google’s Latest Ranking Signal Marks A New Age In SEO

    04/08/2020 Duration: 50min

    Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's new information from Google that should have good marketers very excited. Google is preparing to make a major change to its search ranking algorithm by introducing a new ranking factor known as Page Experience. In this episode, we discuss what the new factor is and how you can prepare your hotel website to rank higher and beat your competition. SHOW NOTES:

  • 159 - The Top 7 Most Tweetable Pieces of Hotel Marketing Advice You Need Right Now (with Tim Peter)

    159 - The Top 7 Most Tweetable Pieces of Hotel Marketing Advice You Need Right Now (with Tim Peter)

    27/07/2020 Duration: 01h04min

    You already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’s another show that the Fueligans enjoy almost as much as our own? Thinks Out Loud with Tim Peter is smart and snappy and offers great insights into marketing strategy and provides valuable business advice. One of our favorite things about the show is how Tim manages to boil down complex ideas into bite-sized pearls of wisdom. We consider Tim to be the most tweetable digital marketer in the world and we’re excited to chat with him on this episode where we break down a handful of his sayings and unpack the deeper meaning for our listeners as they deal with the current COVID-19 crisis and beyond. SHOW NOTES:

  • 158 - Why Consumer Sentiment Is Heading In The Wrong Direction

    158 - Why Consumer Sentiment Is Heading In The Wrong Direction

    20/07/2020 Duration: 01h03min

    Fuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase and the mainstream media changed it's narrative to be very anti-travel. This has had a dramatic impact on consumers and their willingness to book a vacation. In this episode, we take a look at the new data and break it down between people who are in favor of masks vs those who prefer to abstain. Check it out: https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-7/ SHOW NOTES:

  • 157 - How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs

    157 - How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs

    12/07/2020 Duration: 56min

    In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic. Here are our big takeaways and how they may impact the hotel industry - with just a smidge of Fueligan humor. SHOW NOTES:

  • 156 - ReviewPro, StayNTouch, and Fuel’s Hotelier Sentiment Study Offers Amazing Recovery Insights

    156 - ReviewPro, StayNTouch, and Fuel’s Hotelier Sentiment Study Offers Amazing Recovery Insights

    27/06/2020 Duration: 58min

    Fuel recently performed a study with our friends at ReviewPro and StayNTouch, during which we surveyed 500 hoteliers to gain insight into how they were navigating the COVID-19 crisis. In this episode, we discuss some of our favorite insights and takeaways. SHOW NOTES:

  • 155 - 10 Reasons That Your Hotel Needs A Mobile App and 10 Must-Have Features

    155 - 10 Reasons That Your Hotel Needs A Mobile App and 10 Must-Have Features

    22/06/2020 Duration: 01h27s

    All the way back in episode 3 of the Fuel Hotel Marketing Podcast, we discussed the need for a hotel mobile app. Four years on, the technology has still not been widely adopted beyond the major flags. In this episode, we discuss the myths and challenges regarding mobile apps for hotels and give tangible reasons why every property needs to be making the leap right now. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-155-10-reasons-that-your-hotel-needs-a-mobile-app-and-10-must-have-features/

  • 154 - What Travelers Have To Say About Hotel Recovery

    154 - What Travelers Have To Say About Hotel Recovery

    15/06/2020 Duration: 58min

    This episode of the Fuel Hotel Marketing Podcast takes a deep dive into the latest findings from the most comprehensive COVID-19 Consumer Sentiment Data. Every 2-weeks, the fueligans ask leisure travel consumers a range of questions regarding future travel plans. Find out who is going to be traveling, when they will travel, and what types of locations they will travel to. Also, new questions look at guest expectations and show that more than 80% of travelers want to use a mobile app for check-in. SHOW NOTES:

  • 153 - Why Your COVID-19 Recovery Depends On Your Hotel CRM

    153 - Why Your COVID-19 Recovery Depends On Your Hotel CRM

    04/06/2020 Duration: 56min

    The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in daily revenue,. However, this is not a long term trend, this is a short correction of bookings due to the abbreviated booking window. Today we are going to focus on your CRM system, what it must be able to do, and the immediate-action items for making the most out of your data to drive every booking you can in during a compressed booking window. SHOW NOTES:

  • 152 - Examples of Successful Marketing Campaigns During COVID-19 (with Flip.to)

    152 - Examples of Successful Marketing Campaigns During COVID-19 (with Flip.to)

    19/05/2020 Duration: 01h04min

    During this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with their audience. In this episode, we chat with Ed St. Onge from Flip.to about some of the campaigns his team is seeing on their platform and we discuss the ways in which hotels can tap into nostalgia and memories of past vacations to inspire dreaming and aspiration for future stays. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-152-examples-of-successful-marketing-campaigns-during-covid-19-with-flip-to/

  • 151 - Times Are A-Changing: Top 5 Shifts in Consumer Sentiment

    151 - Times Are A-Changing: Top 5 Shifts in Consumer Sentiment

    08/05/2020 Duration: 41min

    Fuel has been conducting a series of studies to follow the change in consumer sentiment around COVID-19 travel. We have completed the second study, which included responses from over 10,000 North American leisure travelers, and in this episode, the Fueligans will discuss the biggest changes observed in answers in the 2 weeks since the first study was conducted.

  • 150 - COVID Recovery: 5 Proven Strategies To Recover Your Hotel’s Lost Bookings

    150 - COVID Recovery: 5 Proven Strategies To Recover Your Hotel’s Lost Bookings

    06/05/2020 Duration: 38min

    Throughout the United States, Europe, and Asia hoteliers have struggled to find the right way to maintain their existing bookings in the face of mandated hotel shutdowns.  Collectively billions have been spent to drive bookings and those bookings have all but disappeared… or have the? In this episode, we look at ways to get your bookings back.   SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-150-covid-recovery-5-proven-strategies-to-recover-your-hotels-lost-bookings/

  • 149 - 5 Amazing Revenue Management Tips To Think About During A Downturn (with Lily Mockerman)

    149 - 5 Amazing Revenue Management Tips To Think About During A Downturn (with Lily Mockerman)

    01/05/2020 Duration: 47min

    Lily is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and discuss 5 revenue management tips that will help you navigate the uncertainty of recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-149-5-amazing-revenue-management-tips-to-think-about-during-a-downturn-with-lily-mockerman/

  • 148 - 6 Ways To Look For Recovery Signals And Make Smarter Decisions (with Screen Pilot)

    148 - 6 Ways To Look For Recovery Signals And Make Smarter Decisions (with Screen Pilot)

    22/04/2020 Duration: 52min

    What signals can hotels track to gauge guest readiness to travel again? From a digital marketing perspective, how can hotels get back into the market early to achieve a low-cost share of voice? We tackle these questions and more with the help of our friends at Screen Pilot on this week’s episode f the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-148-6-ways-to-look-for-recovery-signals-and-make-smarter-decisions-with-screen-pilot

  • 147 - 4 Ways to Drive Growth and Increase Engagement With Your Guest Data

    147 - 4 Ways to Drive Growth and Increase Engagement With Your Guest Data

    19/04/2020 Duration: 50min

    Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not enough guest engagement. The inability to use data in marketing execution across channels has created a significant disconnect between what guests want and what marketers deliver. In this episode of the Fuel Hotel Marketing Podcast, the 20-year marketing veteran of Priceline and Lending Tree, Josh Francia, will reveal his own tried-and-tested recipe for building an engine that leads to sustained growth and success, propelling you light years ahead of the competition. He'll also share how this approach brings greater returns, easier execution, and deeper guest insights. SHOW NOTES:

  • 146 - A Deep Dive Into Fuel’s COVID-19 Consumer Sentiment Data

    146 - A Deep Dive Into Fuel’s COVID-19 Consumer Sentiment Data

    13/04/2020 Duration: 55min

    Fuel recently conducted a consumer sentiment study to more than 10,000 leisure travelers to see how the COVID-19 pandemic is impacting their travel planning. In this episode, the Fueligans dig into the data and discuss ways that your property can take advantage of the situation as we begin to plan for recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-146-a-deep-dive-into-fuels-covid-19-consumer-sentiment-data/

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