Fuel Hotel Marketing Podcast

Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some of the stand out vendors who were there. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-57-missed-hitec-2017/

Having a mobile-first mindset is key to a successful hotel marketing strategy. To get it right, you have to make sure that you’re paying attention to PPC, the local listings, and your organic search results. In this episode, we break down all three and provide some tips and tricks to ensure that you dominate against your hotel competition. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-56-hotel-can-dominate-serp-mobile-first-world/

In a world of increased competition. Domination by the OTAs and the threat of disruption from DIY hoteliers, hotels have to learn to stand out from the crowd and offer unique value. At Fuel Travel, we believe that investing in the property is the best form of marketing you can do. A better guest experience leads to better online reputation and better word of mouth. This ultimately leads to more bookings and the ability to increase your ADR. In this episode of the Fuel Hotel Marketing Podcast, we look at some unique or fun things that properties are doing to stand out from the crowd. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-55-set-hotel-apart-unique-amenities/

The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as it has been due to the growth of other mediums, it does remain one of the sure fire ways of driving bookings when you need them. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-54-why-are-people-unsubscribing-from-your-hotel-emails/

There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s super-complicated. Well, your friends at Fuel are here to help shine a light on the ins and outs of attribution modelling and all of the considerations you should be making. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-53-everything-hotel-needs-know-attribution-modelling/

We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact that many hoteliers focus so much attention on their desktop booking experience and they overlook the mobile engine all together. This got us thinking about the mistakes that are often made when it comes to the booking engine on a hotel’s website. In this episode, we discuss some of the common mistakes and offer advice on how to avoid them. FULL SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-52-17-biggest-booking-engine-mistakes-avoid/

Storytelling is all the rage right now, but it's not a fad. In fact, storytelling has been used as a method of communication for thousands of years. It's also a great way for your hotel to create an emotional connection with your guests, increase bookings and increase positive word of mouth exposure. In this episode, we chat with Richard Dunbar from Flip.to about the art and science of storytelling and give practical advice about how hotels can insert compelling stories within their marketing messaging. GET THE FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-51-story-telling-can-get-bookings/

To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is all about our loyal listeners, so we are encouraging everyone who has a burning question related to marketing to submit questions either before or during the show to @fuel travel on Twitter with the hashtag #FuelAMA. That's right, it's an 'Ask Me Anything' episode. WATCH THE VIDEO AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-50-special-live-ask-anything-edition/

We often talk about the importance of testing your hotel website and how it helps improve your conversion rate. In this episode of the Fuel Hotel Marketing Podcast, we discuss how you can take your testing to the next level by using a qualitative testing tool such as UserTesting.com to support your quantitative data.

Let's be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the younger generation has it way easier than we do. One of the common criticisms of Millennials is that they are spoiled and they have a send of entitlement. While this may be true, we at the Fuel Hotel Marketing Podcast don't believe that they are to blame for the increasing demands of today's traveler. We believe that technology is the primary driver and that it's created a society where instant gratification is the norm. Check out the instant gratification timeline and the show notes at: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-48-stop-blaming-millennials-increasing-guest-expectations/

2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search engine continued to revamp existing products and roll out brand new travel experiences. In this episode, we discuss the likelihood that Google will bite the hand that feeds it and become a full fledged OTA. Download the Fuel Travel Trends whitepaper from http://www.fueltravel.com/2017-travel-trends/

If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine folks at Flip.to to produce an amazing study of leisure travel consumer’s behavior on hotel websites. In this episode, we drill down into some of the key findings and offer advice on improving your hotel website. Download the Fuel & Flip.to Website Behavior Study at www.fueltravel.com/websitestudy/

45 - How To Hire A SEO Consultant For Your Hotel by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

In this episode, we take some of the elements from Stuart Butler’s discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The event was held at the New York Marriott Marquis on Feb 21st, 2017. The topics being discussed were confidential, but Stuart cleared it with the attendees that he could share a small part of the conversation with our lucky podcast listeners. Download the presentation here: https://docs.google.com/presentation/d/1t0Eo8N3g8g37Xgg6m8Bix0115jeYbUuX1l3RLFflcWs/edit#slide=id.g1b1a6b5120_0_6 FULL SHOW NOTES AT: http://www.fueltravel.com/2017/02/25/fuel-hotel-marketing-podcast-episode-44-otas-right-hotel-wrong/

Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’s the foundation of your marketing initiatives. In this episode, we discuss this great article from Hotel News Now that give some great advice about how hotels should approach mobile. Before we get started, let’s establish something: “Mobile Tipping Point” in 2014 - More searches now take place on mobile devices versus non-mobile devices. Here’s the original article from Hotel News Now http://hotelnewsnow.com/Articles/113622/5-things-hoteliers-must-know-about-mobile-behaviors FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-43-5-things-hoteliers-must-know-mobile-behaviors/

Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence? In this episode of the Fuel Hotel Marketing Podcast, we solicit the help from one of the industry's best content creators, Cassidy Moore. Cassidy heads up the content team from the best resource on the web for information on Myrtle Beach hotels, MyrtleBeach.com. Check out http://www.myrtlebeach.com/hotels/ FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-42-overcome-writers-block-create-great-content-guest-starring-cassidy-strader/ DOWNLOAD THE 2017 WEBSITE BEHAVIOR STUDY AT: http://www.fueltravel.com/websitestudy/

What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out. Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin Bacon of the hotel industry. He’s connected to pretty much everyone is some form or fashion and regularly gets A-listers to open up on his weekly podcast. The Fuel Hotel Marketing Podcast is excited to sit down and chat with Glenn about his thoughts and insights into the death of the tradition loyalty program. In this episode, he offers some keen advice for hotels who want to keep up with the ever-changing demands of an ever-changing consumer. You don’t want to miss this episode. Hausman’s in da House! Woot Woot!!! Some fo the topics we discuss: Are loyalty programs dead? How have consumers changed and what are their expectations? What’s all the fuss about millennials? Is it really an age thing or a societal shift? How are properties adapting? What do you think about Hilton’s new loyalty program (pool

In this edition of the Fuel Hotel Marketing Podcast we’ll be reviewing a few of the most effective channels for hotels. What you can take away from this is… You can’t apply the same thought process to all marketing channels, regardless of how similar they appear to be. FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-40-different-advertising-channels-require-different-strategies/

In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest. GET THE FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-39-2017-year-hotel-guest-part-2/

It's 2017 and it's about time we undertake that time-honored tradition of designating this the year of "something". We've given this a lot of thought hear at Fuel and we've decided that it's about time we put the focus back on the guest. Over the next two episodes of the Fuel Hotel Marketing Podcast, we lay out our reasons as to why we believe that 2017 is the year of the guest. FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-38-year-hotel-guest-part-1/ ORIGINAL ARTICLE: http://www.fueltravel.com/blog/2017-year-hotel-guest/ Tune in next week for part 2.