Podcast by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotellier!.
6 - TripAdvisor: Friend or Foe?21/05/2016 Duration: 43min
There's no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept the fact that TripAdvisor can help increase bookings and RevPar. In this episode, we discuss the good, the bad, and the ugly of TripAdvisor and give hotels some advice on how to maximize their exposure on the platform.
5 - Top 3 SEO ranking factors for hotels16/05/2016 Duration: 37min
Everything you need to know about content, links and Google's RankBrain for your hotel SEO in one super episode of the Fuel Hotel Marketing Podcast. What are the top 3 SEO ranking factors? What keywords should my hotel target? How can I make my hotel rank on search engines? Should I target Google or Bing with my Search strategy? Which hotel marketing agency is the best SEO firm in all the land? These questions and hotel SEO tips are tackled in this episode of the Fuel Hotel Marketing Podcast.
4 - Paid Advertising for Hotels (adwords, HPA, Facebook)06/05/2016 Duration: 44min
Should my hotel spend its advertising budget on Google adwords? Should my hotel bid on brand keywords? Is Facebook advertising right for my hotel? What is Google HPA? These questions and more are tackled in this episode of the fuel hotel marketing podcast.
3 - Should your Hotel Have a Mobile App?30/04/2016 Duration: 37min
Should your hotel have a mobile app? What are the benefits to your property from an operational standpoint? How can a mobile app make your hotel more money? What features should your hotel mobile app have? How do you get guests to download your mobile app? All these questions and more are covered in this episode of the Fuel Hotel Marketing Podcast. If your hotel is interested in a mobile app, check out http://www.fueltravel.com/guestexpress-mobile-app/
2 - Email Marketing for Hotels16/04/2016 Duration: 33min
In this episode, the Fueligans dig into the subject of email marketing. Even some of the big hotels sometimes make mistakes. Be sure that your property isn't doing the same thing.
1 - Relying on OTAs vs. Direct Bookings09/04/2016 Duration: 36min
In the first episode of the Fuel Hotel Marketing podcast, the Fueligans discuss how Hilton and Marriott are offering incentives for guests to book direct in order to avoid paying the hefty commissions to the OTAs. The episode also offers some handy advice for independent hotels. Submit your questions on Twitter to @fueltravel. Download our leisure travel study at www.fueltravel.com/study/.