The Garyvee Audio Experience

In this episode of the GaryVee Audio Experience, I talk about the biggest opportunity you have in 2026: becoming a content media company. I encourage you to do your 20 hours of homework on how to get started with AI and new social platforms like TikTok Shop and YouTube Shorts. I also discuss how to be more efficient by cutting down meeting times and why there’s no such thing as "no time" for marketing. You’ll learn about:How to adopt a media-first mindset for any industryThe 24-posts-a-day strategy for ultimate reachHow to use "Green Screen" commenting to provide daily valueUsing AI (ChatGPT, Claude, Gemini) to fuel your content researchThe transition from traditional SEO to AI-driven search results (AEO/GEO)

 In this episode of The GaryVee Audio Experience, I talk about the biggest opportunity you have right now: the shift in social media algorithms. I encourage you to do your homework on where your specific audience actually lives, whether that is LinkedIn for executives or TikTok for the 40–60 demographic. I also discuss how to prepare financially to chase your dreams and why the secret to my career isn't talking—it’s listening.You’ll learn about:The "A to Z" Texting Strategy for New BusinessesHow to Use AI to Solve Hardcore Marketing QuestionsThe Importance of Cutting Overhead to Fund Your DreamWhy "Giving it Away for Free" Builds the Most TrustHow to Overcome the Fear of Selling

In this episode, I sit down on the We Might Be Drunk Podcast to discuss the massive shift happening in media and technology. I encourage you to stop fearing the future and start understanding how AI-driven tools like perfect dubbing and digital avatars are going to provide unparalleled opportunities for creators to reach global audiences. I also discuss my "over-indexing" ad strategy and why sports tribalism is the best way to understand human behavior in 2026.You’ll learn about:The Power of "Organic First" ContentHow AI Will Eliminate Language Barriers for CreatorsThe Rise of Live Social Shopping (Commerce-tainment)Why "Overexposure" is an Outdated ConceptHow to Use Social Algorithms as a Real-Time Feedback Loop

 In this episode of the GaryVee Audio Experience, I talk about the massive shift in consumer attention from television to the mobile device and why "dinosaur" marketing tactics are failing in today's market. I encourage you to understand the power of organic reach on platforms like TikTok and LinkedIn and explain why I believe every entrepreneur should be producing 30 to 50 pieces of content daily. I also discuss the leverage you gain by starting a local podcast and why the sports card market is currently the most underpriced asset class in the world.You’ll learn about:The Concept of "Day Trading Attention"How to Scale a Brand Without Traditional RetailersThe "High School Party Rule" for Business Development

In this episode, I sit down to discuss my journey from a broken USSR immigrant to the founder of VaynerMedia and VaynerX. I share why the "game" of business and the daily grind are more important to me than the trophies or the money. I also dive deep into the concept of "Kind Candor" and how mastering firm but empathetic feedback can transform your leadership style and why long form content is the starting point for most businesses.  You’ll learn about:How to Balance Being an Operator with Being a BrandThe Difference Between "Interest Media" and Social MediaWhy Long-Form Video is the Ultimate Starting PointMy Professional Dream of Buying the New York Jets

In this episode of the GaryVee Audio Experience, I sit down with country music superstar Luke Combs to discuss his new album, the challenges of maintaining authenticity as a major artist, and the immense power of using his platform for good. I’m grateful that Luke opens up about battling OCD since childhood and how that same mental process contributes to his songwriting. We also dive into his deep commitment to his fans and his passion for leveraging his success to help young people with mental health. You’ll learn:The challenge of balancing artistic authenticity with pursuing new ventures.How the mindset that causes anxiety can also fuel creative success.Why using your platform for mental health awareness is a top priority for Luke.Why I suggested Luke start a monthly podcast dedicated to broadening the mental health conversation.How Luke demonstrates his deep care for his fans through affordable ticket bundles and meet-and-greets.

In this episode of The GaryVee Audio Experience, I break down the biggest opportunity for consumer businesses right now: Live Social Shopping. I've been watching this trend in China for over a decade, and I'm telling you, it's hitting scale in the US and is the thing most likely to affect your P&L in 2026. I also dive into the future of marketing, why "attention" is the only thing we're battling for, and why avoiding new technologies like TikTok and AI is "incredibly dangerous". You'll learn about:Why Live Shopping is the next multi-billion dollar channel.Why the creative is the variable of success in marketing.Why "social media" is now "interest media"The short-term truth about AI and job security.How to get in front of influencers and live sellers (hint: send a DM)Why you need to be "obnoxiously consumer-centric"

In this episode, I dive deep into why being "realistic" is often just a cover for fear and insecurity. I explain the "Cynicism Tax" and how a mindset of "no" is costing you opportunities you can’t even see yet. I also break down the massive difference between practical optimism and what people call "toxic positivity," and why accountability is the only thing that matters. You’ll learn about:The definition of the "Cynicism Tax"How to move from a "No" mindset to a "Maybe" frameworkThe true cost of missing out on big opportunities like FacebookWhy regret is a much worse feeling than failureHow to deal with the "cynical armies" in your comment section

In this episode, I talk about the biggest opportunity for real estate agents in 2026: moving past the "old grind" and embracing content as your new foundation. I encourage you to stop making excuses about your busy schedule and start spending 50% of your time on the 7 to 12 platforms where the world’s attention actually lives. I also discuss why being a "human" leader with empathy and humility will always outperform those who are only driven by the next commission check. You’ll learn about:The "Platforms and Handles" (P&H) framework for social mediaHow to show up in the age of AI searchThe difference between selfless and selfish contentWhy Snapchat Spotlight and LinkedIn are untapped goldminesHow to lead with humanity and scale a massive team

In this episode of the GaryVee Audio Experience, I sit down with Maryam Banikarim to discuss the paradoxes of my public persona, how I define success, and why I believe the most important conversation happening in society is around self-worth. I reveal how being an immigrant shaped my lack of fear and why I believe "nice guys finish first" in the long run. We also dive into my personal "kryptonite"—the inability to give kind candor—and how overcoming it changed my organizations and personal life. Maryam and I get deep into a shared fascination: the crisis of "late adulthood" in society and how modern parenting contributes to angst and entitlement. You'll learn:Why I view business as a sportWhy "historical pattern recognition" is the blueprint for my "predictions"Why I believe the biggest issue in society is not technology, but the lack of "self-esteem and insecurity" in the younger generation.Why I prioritize maximizing joy over maximizing money.

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven. You’ll learn about:The transition from Social Media to Interest MediaHow to build and utilize a "Mid-Funnel" strategyThe role of a "Veditor" in modern marketingWhy LinkedIn is the best ad product for B2BPreparing for the GEO and AEO revolution

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.You’ll learn about:Why "Views Achieved" is the Most Merit-Based Marketing MetricThe Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake ReportsThe Barbell Strategy: Going Extreme Digital and Extreme AnalogWhy Real-Life Experiential Content Will be Put on a PedestalThe D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency. You’ll learn about:The Inevitable Rise of AI InfluencersWhy Attention is Always ChangingThe Power of Selflessness and Bringing Value to Your AudienceThe Necessity of Platform Diversification (YouTube Shorts, LinkedIn, Substack)Why Building Community Depth Matters More Than EverThe Massive Opportunity in Live ShoppingHow to Detach from Admiration and Deal with Judgment

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.  You’ll learn about:Why I'm Tired of Brands Ignoring Organic SocialThe Secret Connection Between YouTube Shorts and Gemini LLMAI is the New Internet: Why You're Not Too LateMy 20% Rule for Organic Social Production (Even for Small Brands)How to Become a Media Company That Sells a ProductWhy Efficiency (Not Hustle) is the Key to Finding More TimeThe Danger of Compromising Culture and IngredientsI reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Arti

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely.  You’ll learn about:Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.The massive opportunity in Live Social Shopping for CPG brands.The single most important piece of career advice I have for mid and young professionals.Why creative must be validated organically before you spend working media dollars.How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily content strategy, explain the "P and H" framework for multi-platform dominance, and warn why the rise of AI makes years of experience "worth zero." I discuss the limited window for free attention arbitrage and why reputation—your personal brand—is the only thing that will matter in the coming decade. I challenge agents to stop being "romantic about yesterday" and start putting in the work today. You’ll learn about:Why Attention is the Most Important AssetThe "P and H" Content Framework (Platforms and Handles)How to Create Content That is Selfless, Not SelfishWhy Posting Daily Content is Non-NegotiableThe Limited Window for Free Attention ArbitrageWhy Your Knowledge is Worth Zero in the Age of AIHow to Use YouTube Shorts to Win on Google's Gemini AI

In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why the simple act of being grateful is the foundation of my work ethic and why "luck" isn't what you think it is. I also share my unique take on the relationship between ego, humility, and self-esteem.You’ll learn about:The 400 Trillion to One Odds of Being YouWhy Ego Is Just Pure InsecurityThe "Constellation" of Self-Esteem, Confidence, and HumilityHow to Counter Hate with LoveWhy You Must Be Kind to Yourself Before Anyone ElseThe Strategy to Get Everyone to Love ThemselvesWhy We Must Change the Definition of Success from Money

In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices. I argue that Google AdWords is dying and that every piece of content you make today is being indexed by AI bots that will eventually recommend services to customers. I also share the simple, guaranteed analog strategy of reaching out to every former client you've ever had.  You’ll learn about:The Imminent Impact of AI on Every BusinessWhy Google AdWords is the New Yellow PagesHow to Test Your Ads for Free Before Paying for MediaThe Barbell Effect: Extreme Tech Meets Extreme AnalogThe Importance of Content Volume and FormSubstack: The New Platform for Writers to Generate RevenueThe Guaranteed Way to Become "Top of Mind" with Former Clients

In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I dive deep into the changing competitive landscape, where the convergence of social, blockchain, and AI is creating new battlegrounds for attention. I stress that building a personal or company brand is the single most important long-term strategy, and I share my belief that the individual person is about to build a billion-dollar corporation. I also answer questions about the future of live shopping, my hiring philosophy, and why I waited years to raise capital for VaynerMedia. You'll learn about:The Convergence of AI, Blockchain, and Social MediaWhy Attention is the #1 CurrencyThe Explosive Opportunity in Experiential Events and Alternative SportsWhy the Boom in Collectibles "Hasn't Even Begun"My Hiring Strategy: Focusing on Self-Confidence over InsecurityHow to Navigate Capital Issues and the

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data." You'll learn:The unchanging business truth that relevance leads to consideration and purchase.Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.My strategy for validating creative for free on social media platforms before spending media dollars.Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business t