Personal Branding For The Lgbtq Professional

This week's podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! :) Now through Friday is the virtual launch of my new book, No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market. (www.nowaityoudolookgay.com) It is a really unique book packed with marketing and sales advice to any business owner or professional looking to reach the widely untapped LGBT market. My goal is that this book becomes an Amazon Best Seller during this time frame.  At the time of writing this podcast post, it is sitting at #7! Can we get to #1, together??I could use your help so that I actually have a shot at achieving this goal. Would you be willing to share posts on your social media between August 21-22? As an incentive to purchase during the virtual launch, I am offering a super low Kindle price ($5.99) during those 4 days and I am giving purchasers free

Below are the items mentioned in this episode of the podcast. Where's the Beef in Burger King's 'Proud Whopper' Campaign? How Burger King Recently Brought Out The Intolerance Of Facebook Christians (Video) Three (3) critical mistakes you don't want to say in a crowd of LGBT people... Listen to the episode by clicking the play button below. One of the plenary sessions featured a prominent business man who was amazing and brilliant in his business advice and acumen! However, during his speech he hit three (of the many) critical mistakes in mis-communicating with the LGBT community. When he said them I cringed a little on his behalf. He was so passionate, so genuine and so authentic with his care for the community, but he wasn’t armed with the right way to effectively communicate. All three things he said have been the subject of previous blog posts or material in my new book. What was so fascinating is that I had many people come up to me and say ‘hey, can you believe he said that?’ or ‘I’ve read that on you

In this new podcast, I had the pleasure of interviewing a close friend and colleague on the show. I lovingly refer to her as an operational genius, but you can just call her Stacy (Morataya-Pilkington). This interview covers many topics and her retail experience as an LGBT shopper will teach you a thing or two about how to effectively market to the community. Don't miss this episode! Below are the items mentioned in this episode of the podcast. 'No Wait, You Do Look Gay' Book Preview  Greater Connecticut Gay and Lesbian Chamber of Commerce (CTGLC) Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE:  Episode #38 - Stacy Morataya-Pilkington Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and trans

In this podcast I proudly discuss my newest project, which is my 2nd book. I give insider info on the book and share how you can buy books in bulk and get some amazing bonuses! Listen to learn more!   Play the episode by clicking below. Or subscribe to the free podcast in iTunes today!     New Book: "No Wait, You Do Look Gay: 7 Mistakes Preventing You From Selling to the $830 Billion LGBT Market" Did you check out the first book, "But you don't look gay..." Want a Free Book? Send me a message at blog@jenntgrace.com with Subject: Book Review   Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.   AUDIO TITLE: Episode #37 – Seven Mistakes Preventing You from Selling   Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business

This podcast interview is with Dina & Dom, founders of Teazled Greeting Cards, which is a company that focuses exclusively on creating cards for LGBT people and families. We talk about our families, how they came to founding their company and many tips on effective marketing to the LGBT market. Have a listen and let me know what you think in the comments below! To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!     Below are the items mentioned in this episode of the podcast. NGLCC Conference But you Don't Look Gay Liberty Print Co. Fusion Print & Web Design jenntgrace.com/webinars Gay Marketing Insider mailing list 30 Day, 30 Voices - Stories from America's LGBT Business Leaders Are you listening to this podcast from your computer? Would you like to be listening while walking, jogging or driving in the car? You can subscribe in iTunes by going here; Jenntgrace.com/iTunes Teazled Check out the sponsors of this podcast, the

Today's interview is with Ann Jenrette-Thomas of Esquire Coaching Inc. Ann and I had a great conversation around being an LGBT business owner, coming out to our families, how to leverage being a lesbian in business and all of the wonderful things she is doing in her coaching practice focusing on the legal field. Below are the items mentioned in this episode of the podcast: Esquire Coaching The Happy Law Practice Free e-book for listeners: Sassy Time Management System Email: info@esquirecoaching.com Headline: Sassy Ebook Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE:  Episode #35 – Ann Jenrette Thomas Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 35. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're

Today's podcast is all about LGBT Chambers of Commerce. Yes, you've heard me talk about them in the past but today we do a deep dive in how they can change your business and possibly even your life. They have been a big part of my life since 2006 and I share my story of how it has transformed my business and life and why I think you'll get benefit from them too! Have a listen and of course, let me know what you think. Below are the items mentioned in this episode of the podcast. Sign up for the next webinar here! But You Don't Look Gay - Amazon LGBT Chamber of Commerce Online Training Course - authenticgaymarketing.com NGLCC.org Connecticut Gay Lesbian Chamber of Commerce  Check out the sponsors of this podcast: The Human Performance Academy’s, new podcast at Mentalcompass.com Teazled.com Nevada Chamber of Commerce  2014 National Business & Leadership Conference in Las Vegas - July 29th to August 2nd Expert Interview with Justin Nelson Join the Gay Business Insider Mailing List Listen to the e

I am pleased to bring you a fun episode of the Gay Business & Marketing Made Easy podcast! Today we talk with Christin Mell, the co-founder and CEO of tello Films. We discuss her film making calling at an early age, what the coming out process looks like in her world and the incredible impact tello Films is having on the lives of many lesbians around the world. Below are the items mentioned in this episode of the podcast. FunkyPlot.com AfterEllen.com Tello Films SheWired.com Hootsuite Hastag Project Trailer Tello Films Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE:  Episode #33 – Christin Mell – Tello Films Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 33. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transpar

This podcast interview is with the Gay Girl Dating coach Mary Malia. We cover all sorts of things in this podcast but really dive deep into the marketing concepts that can effectively reach a lesbian audience. We had a great conversation and hope you enjoy listening to it! Below are the items mentioned in this episode of the podcast. GayGirlDatingCoach.com The Way You Do Anything is the Way you Do Everything: The Why of Why Your Business Isn't Making More Money Fat, Gay & Broke If I’m not lesbianed you can’t be transgenderedRelationship Building Requires a StrategyWhere can I find good LGBT stock photography? GayGirlDatingCoach.com Listen to the episode by clicking the play button below. Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE:  Episode #32 Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, episode number 32. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll l

So this weeks podcast is a little bit different. This is the audio recording of my March 19th webinar that I did. As you may know I do webinars every single month. I've heard from many podcast listeners that you just can't make it live to a webinar so instead I've brought the webinar to you this week! If you'd like to attend a live webinar, you can check out the next date here! Blog Posts mentioned throughout this episode 3 reasons you should never say homosexual. ever. New Numbers are Out: America’s LGBT Buying Power What’s the buzz about the ‘gay dollar’? … and why you should care. Duck Dynasty, A&E and Cracker Barrel: A Case Study [Podcast] Which lesbian is the ‘man’ in the relationship? Queer: What does it mean? The 7 Deadly Sins Series Why Making Assumptions is a Critical Mistake in your (LGBT) Gay Marketing Efforts Are you using Stereotypes in your (LGBT) Gay Marketing Efforts? If so, stop! Are you asking LGBT People Inappropriate Questions? My guess is yes. Are you non-verbally stereotypi

So we are talking to Kathy Borkoski today who in my opinion is the true definition of an entrepreneur. She focuses on building solutions to problems business owners face. We connected because I was researching proposal software for a client and previous podcast guest Kristen Kavanaugh said "You have to talk to Kathy!" After a great conversation I knew I had to bring her on the show to share her story. So let me give you a short background on Kathy - she is a graduate of the United States Naval Academy, she served in active duty for 8 years and now she is in the US Navy Reserve in the San Diego area as a Bomb Technician and Diving Officer. In addition to being the Vice President of Trident Proposal Management and the Founder of KB Software Solutions. Below are the items mentioned in this episode of the podcast: Power of now: A Guide to Spiritual Enlightenment by Eckhart Tolle The Art of Power DADT - Don't Ask, Don't Tell The Ultimate Sales Machine by Chet Holmes You can get in touch with Kathy here: www.k

In the last episode of the podcast I made mention that the media is the gift that keeps on giving these days. There is so much going on for LGBT equality its hard to keep up with. Today I am going to give you an update on just a portion of what's been going on in the end of January and February. The last media update on this podcast we talked about the kerfuffle (I love that word) between A&E's Duck Dynasty and Cracker Barrel.   Today I am going to jump all over the map so sit back (or keep running) and enjoy the update on LGBT. Knowing what is going on in the LGBT landscape can make your marketing more effective due to your understanding of current day topics. I've selected 8 examples that cover a TV show, the music industry, professional sports, the Olympics, politics, social media and Hollywood. As I said, the gift that keeps on giving! I've chosen a broad array of things to demonstrate how quickly the LGBT landscape is moving and emphasize that if you want to be marketing to this community, you need t

So we are talking to Leanne Pittsford today who is a woman of many titles - she is an entrepreneur, risk taker and a queer and women's rights leader. She is also the CEO & founder of Start Somewhere, which helps organizations with their online presences from design support, to database and CRM support to tech and communications support. Listen to the episode by clicking the play button below!   Thanks for being on the show, Leanne. So Leanne and I met through a mutual friend, Jennifer Brown, because of her upcoming Summit called "Lesbians Who Tech" (and the people who love them). We are going to get into more about the Summit later in the interview but I first want Leanne to share more of her story. Leanne, why don't you take a few minutes and tell us a little bit more about you and your story, and what your path looked like that lead you to where you are today as a lesbian in tech? So before we get into some of the more serious questions, share with us one fun fact about you that few people know or wo

Welcome to episode #27 of the Gay Business & Marketing Made Easy Podcast! This episode is going to look at Duck Dynasty, A&E and Cracker Barrel as a case study that you can learn from. I am going to frame up the whole conversation by breaking it down into 5 digestible parts that highlight the controversy, the different sides to the story and the immediate outcome for the show. So here are today's show notes, which are more lengthy than usual. Enjoy! Listen to the episode by clicking the play button below. Episode 27 - (1/23/14) - Duck Dynasty, A&E and Cracker Barrel: A Case Study You'll see now that I am using "Professional Lesbian" as an official title. I've jokingly called myself this for years, but after a recent experience at New Media Expo in Las Vegas at the beginning of this month I realized introducing myself as a professional lesbian and explaining that "I teach straight people how to market to gay people" really got a solid reaction. The next webinar is on Feb. 19th at 1PM My next webina

Welcome to episode #26 of the Gay Business & Marketing Made Easy Podcast! You'll note that I made a few changes to the podcast artwork to the left here. Rather than calling my interviews 'Expert Interviews' I have changed it to 'Storytelling with...' The more I listened to my own shows I realized that I really am helping share someones story and this title seems more appropriate. This episode will sound a little different in the opening because I was recording it live from Las Vegas at the New Media Expo conference but the remaining interview with Kristen has fabulous sound quality. :) Kristen was a great guest with some really keen insights to share so I hope you enjoy it! Listen to the episode by clicking the play button below. Below are the items mentioned in this episode of the podcast. #014: Expert Interview with Mike Brooks Mike Brook's Podcast - Nuclear Chowder Marketing 'The Road to TED' interview by Mike Brooks with Kristin Kavanaugh Kristin's TED Talk Don't Ask, Don't Tell Military Accepta

Have a listen to episode #25 of the Gay Business & Marketing Made Easy podcast! Today is a 2013 year in review. We'll talk about all that happened for LGBT equality in 2013 as well as some of my personal and business key lessons I learned in 2013.         To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!   Check out the sponsors of this podcast, yes, now there are two! Learn about all the ways you can be a peak performer in your business with the Peak Performance podcast created by Mentalcompass.com!   Introducing our new podcast sponsor (drum roll    please) Teazled: Traditional greeting cards for the LGBT community, their family and friends. Their mission is to "create top quality traditional greeting cards for nontraditional families for those special occasions in life or just when you want to tell them something that's been in your heart. " Go check em' out here! And tell them I sent you! :)     Do you love this podcast? I

Have a listen to episode #24 of the Gay Business & Marketing Made Easy Podcast. In this episode  I talk with Candice Czubernat the founder of The Christian Closet. We talk about the intersection of being Christian and LGBT and the struggle folks have with it. We discuss how she turned the need for a therapist who understands both into a thriving business. Below are the items mentioned in the show: Christian Closet Candice's Guest Post- Hidden: The Hidden Shame of Secrecy Skype Venmo App www.thechristiancloset.com Listen to the episode by clicking the button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE:  Episode #24 – Candice Czubernat   Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 24. Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talkin

Have a listen to episode #23 of the Gay Business & Marketing Made Easy podcast! Today is a shorter episode than usual as I just want to talk for a few minutes about what I am thankful for this Thanksgiving. I wish you all a wonderful and safe Thanksgiving weekend!         To listen to this audio podcast please click the play button on the left above. Or subscribe to the free podcast in iTunes today!   Below are the items mentioned in this episode of the podcast - Next live and free webinar is Dec. 2nd at 2PM EST. RSVP here.   You can join my mailing list in a handful of places on this website. But the easiest way is to click here to become an insider to awesome content!   Now here are the list of things I am thankful for this Thanksgiving season-  I am thankful for the most amazing and supportive wife a person could ever ask for. This past year as things began to shift in my business I was under the impression....    I am thankful for a lot of things this season but as a business owner and an entrepreneur

Have a listen to episode #22 of the Gay Business & Marketing Made Easy podcast! You’ll hear the story of Joanne Sprague, the Re-Founder & CEO of Friendfactor the "LGBT Rights Organization for Straight Friends." Listen to the podcast, and sign up to participate in the Workplace Ally Challenge Joanne describes! Below are the items mentioned in this episode of the podcast: Happy blog-o-versary to us! Next webinar is December 2, 2013 at 2pm EST Join the mailing list! Authentic Gay Marketing Training Course Friend Factor MBA Ally Challenge Workplace Ally Challenge Free Market Madness Predictably Irrational Drive Nudge You can get in touch with Joanne here: FriendFactor.org Email: Joanne@friendfactor.org twitter.com/FriendFactor facebook.com/FriendFactor Listen to the episode by clicking the play button below! This is the "cat scarf" I mention in the conversation...   Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE:  Episo

Have a listen to episode #21 of the Gay Business & Marketing Made Easy podcast! You’ll hear the story of filmmaker, Jodi Savitz. You'll hear her story as an invisible feminine lesbian and her current documentary project, "Girl on Girl." Below are the items mentioned in this episode of the podcast. Pro noun game  What is queer? But You Don't Look Gay Coming out in the workplace You can contact Jodi here: Website: girlongirlmovie.com Indiegogo campaign twitter.com/girlongirlmovie vimeo.com/channels/girlongirlmovie Trailer Listen to the episode by clicking the play button below! Jodi's current film project- Girl on Girl: an original documentary -- Official Promo Trailer from Jodi Savitz on Vimeo.   Jodi's First film- Yo Soy Así from Jodi Savitz on Vimeo. Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! AUDIO TITLE:  Episode #21 – Jodi Savitz Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 21. Intro