Synopsis
This is the Personal Branding for the LGBTQ Professional Podcast where youll learn how to do business with and market to the LGBT community in an authentic and transparent way. Were talking about the $884 billion dollar lesbian, gay, bisexual and transgender community. Well help you grow your business, gain market share, and impact your bottom line. Hosted by the Professional Lesbian, Jenn T. Grace. This podcast answers questions and provides tips and tricks for reaching out the gay, lesbian, bisexual and transgender audience. Reach out to Jenn at jenn@jenntgrace.com to ask questions or provide topic suggestions. Visit www.jenntgrace.com
Episodes
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#009: Online Marketing Tips & Tricks [Podcast]
16/04/2013 Duration: 49minIn this episode of the Gay Business & Marketing Made Easy Podcast I give you an inside look at the upcoming ‘30 Days – 30 Voices – Stories from America’s LGBT Business Leaders’ podcast project that goes live on June 1st! I share a couple of snippets from a few of the interviews I’ve already done. Then we dive into the big area of online marketing with a specific focus around utilizing Facebook advertising to promote your lesbian, gay, bisexual and transgender (LGBT) friendly business.
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#008: Expert Interview with Heather Cox, Certify My Company [Podcast]
02/04/2013 Duration: 51minI had a chance to sit down with Heather Cox of Certify My Company recently and ask her a series of questions around supplier diversity and certification. We talk about LGBT certification, women-owned certification, disability-owned certification, veteran-owned and minority-owned, etc. She teaches us about NAICS codes, the Small Business Association and her past experience as an acro-gymanst! Hit the play button above or head over to iTunes to listen to her answers.
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#007: Listener Question Extravaganza! [Podcast]
18/03/2013 Duration: 44minIn this episode of the Gay Business & Marketing Made Easy Podcast we cover three specific listener questions about marketing to the lesbian, gay, bisexual and transgender (LGBT) community! For first time listeners – this is a bi-weekly podcast which alternates between expert interviews from amazing leaders in the LGBT and diversity space and me teaching you about business etiquette and marketing tips for successful LGBT marketing campaigns.
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#006: Expert Interview with Laura Davis, Yahoo! News [Podcast]
01/03/2013 Duration: 37minI had a chance to sit down with Laura Davis of Yahoo! News recently and ask her a series of questions around same sex marriage, Proposition 8 and the economic impact of the LGBT wedding industry. Below are the questions I asked her. Hit the play button above or head over to iTunes to listen to her answers. Listen to this great interview with Laura Davis as we discuss – The impact of same sex marriage The civil rights issue of this era Proposition 8 New York passing same sex marriage Economic impact of LGBT weddings
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#005: Building a Strategy and Plan for your LGBT Outreach [Podcast]
18/02/2013 Duration: 48minIn this episode we start off with a win! What is a win that your business has recently had? My win this week is that my first column for Dot429.com Magazine came out. It is a bi-weekly column addressing questions around LGBT business and marketing. You can check out their website here. Do you have a win to share? Share it on Facebook,Twitter, LinkedIn or in the comments below!
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#004: Expert Interview with Jennifer Brown Consulting [Podcast]
05/02/2013 Duration: 40minI had a chance to sit down with Jennifer Brown recently and ask her a series of thought provoking questions. She gave us honest and thought provoking answers in return. We catch a glimpse into her world as an entrepreneur in the diversity and inclusion space. Below are the questions I asked her; You began your career as an opera singer and eventually realized that you were meant to be using your voice in a different way. Can you share a bit about your professional journey and how you came to founding JBC in 2004? What inspires and drives you to continue moving forward? Let’s talk about supplier diversity and supplier certification. Those two terms are still a mystery to many people. As an out lesbian, how have you been able to leverage your status as an LGBT business owner and as a women business owner? What is the most rewarding part of working with corporate clients? As a successful business owner, I’m sure you have picked up a lot of valuable insights and tricks of the trade along the way. If you had to n
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#003: LGBT Marketing Basics [Podcast]
23/01/2013 Duration: 39minOn this episode of the Gay Business & MarketingMade Easy podcast we are talking about the basics of marketing and how to leverage your status as an LGBT business owner. I’d like to first say thank you so much for listening to the show. I cannot begin to tell you how incredibly grateful I am for your support. I’m experiencing some great momentum and I owe it to you the listeners of this podcast and the readers of this blog. I tip my hat to you!
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#002: What Exactly is LGBT? Basic Terminology [Podcast]
09/01/2013 Duration: 37minWhat exactly is LGBT? We’re talking the basics today on this episode of the Gay Business & MarketingMade Easy podcast! This podcast is dedicated to teaching you how to do business with and marketing to the LGBT community. There is no better place to start than to talk with you about what exactly LGBT is and what it isn’t.
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#001: Introduction to the Gay Business & Marketing Made Easy Podcast [Podcast]
02/01/2013 Duration: 11minThis first episode of the podcast is short just about 11 minutes. It’s really just an introduction to what the Gay Business & Marketing Made Easy Podcast is all about, a brief intro of who I am and what you can expect from future episodes.