Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

As more and more brands jump on the social networks there is no shortage of tweets to read, podcasts to listen to, blog posts to learn from, videos to watch or people to talk to! What's even worse is as the competition for eyeballs, ears and hearts is increasing across the social web, even the biggest and most popular social networks such as Facebook are moving even further into a pay to pay model. The days of free organic reach with little investment in content and community are quickly coming to a close. Not that this ever really worked or was a strategy for smart brands. Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s algorithm determines it is worthy of a view in the newsfeed of their fans. What are you doing to adapt and be ready for the new social web? The number one question you should be answering is WHY! Why should your audience and online social com

When is the last time you met a perfect person? Do you have a perfect friend? How about a perfect client?  How about a perfect product? Do you know of a perfect brand? The truth is you can never be perfect. Humans are not perfect. Each one of us makes mistakes. We each have a unique wackiness about us. It's our quirks, scratches and bumps that make us human and that help us connect with one another in simple, meaningful and memorable ways. Brand can never be perfect because they are made up of human beings, which are not perfect. Many business and marketing leaders avoid embracing social technologies and methodologies because of their desire to be perfect. They fear making a mistake and looking like a fool in front of the social universe online. When they do make a mistake some of these same brands run and hide instead of owning the fact they made a mistake and showing their human, imperfect side. Your customers, audience and online community will appreciate the fact you are human and aren't afraid to show it

Do you ever feel like you want to jump in the fast lane of business and life but something is holding you back? Does it feel like you are stuck in the slow lane doing the doggy paddle? Many business leaders and marketers deep down inside are afraid of success. Because of fear they often stick to status quo as they are more comfortable there. They are afraid to put themselves out there so stick with a nice, slower pace of "doggy paddle." Unfortunately the doggy paddle is not going to help you zoom turbo in business or life. Although it may be comfortable, it's unlikely you'll be able to sustain anything at such a slow pace for much longer than the short time. The chances are high you will burn out, run out of money or simply fail. There is no better time to kick the doggy paddle to the curb than the launch of a new year. As we kickoff 2015, I am challenging you right here and now to jump in the fast lane. I want you to kick the social media doggy paddle to the curb. It's time to leave the amateaur stroke to th

Are you feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin' over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don't want to lose touch with your audience and online communities? It's important for all of us to take time to disconnect from technology and connect with real humans in real life who are usually the reasons we are doing all the tech and social work to begin with! If you wish you had more time off for the holidays but still want to provide your audience with content that keeps them inspired and remembering you through the New Year, then this episode of Social Zoom Factor podcast is for you. In this episode of the Social Zoom Factor podcast Pam Moore, CEO & Founder Marketing Nutz, full service social media marketing, digital branding, content marketing conversion optimization agency provides 10 tips to help you not just survive the holiday season b

It's no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of September 2014. 864 million daily active users on average  703 million mobile daily active users on average  1.35 billion monthly active users  1.12 billion mobile monthly active users  As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don't understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it.    It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to

We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on Facebook, Twitter, text and who knows where else! 5. Parent takes photo of messy room, wrecked car or mad teen. 6. Parent posts photo and/or another frustrated status update to Facebook. 7. Parent and child go about their life. They make up, forgive one another and forget about situation. 8. Parent does not update social network status that everything worked out great and that their child is now back to the perfect angel the Holiday cards will depict they are. So, what’s the problem? So now you may asking “what is the problem and point of this post and podcast?”  Why is it a problem to complain about your kids constantly? Isn’t it part of life? Part of sharing everything you do, what’s on your mind via Facebook? The

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying... "good things come to those who wait." But does it? Do we really need to wait? I think that is the greatest misnomer about patience, is that you have to wait. The truth is that being "patient" doesn't necessarily mean you sitting on your tush doing nothing. In business it can mean that you are doing the right things to get to where you want to go and to achieve the business goals and objectives in the right way. Patience in business is more about doing the right things that will sustain and grow your business for not only the short term but also the medium and long term. When it comes to marketing and social media, too many business leaders are far too impatient. They are looking f

Is your content and social media digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!  One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content the past 12 months or longer.  Wouldn't it be great if you could kickoff 2015 by maximizing the investment you already made in content marketing assets so that you can zoom results even more without spending a lot more time or money on new content? In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing agency is going to help you do exactly

You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them.  You see the early notification tweets: “Peeps – high tweet warning, for the next hour, headed into a tweet chat.” For those who aren’t engaged in the tweet chat or don’t understand them, a tweet chat may seem like a bunch of noise. You are half right and half almost right. Yes, there may be some associated “noisy tweeting.” However, tweet chats can offer great benefit for you and your business to build new relationships, increase blog readership, build community, increase brand awareness, and even get new followers or Facebook fans! So what is a tweet chat? Why should I care? How do I use a hashtag? How do you find relevant chats? What are the business benefits? What are the unspoken guidelines for joining them? What tools should I use to participate and filter tweets?  Take a listen to  this episode of the Social Zoom Factor podcast for an overview of Twitter Chats from Pam Moore, CEO Found

What is a hashtag you see on almost evey social media network? From Instagram, Facebook, Twitter to Google plus, hashtags are everywhere! How do you make sense of them? How do you know how many to use? When should you use them? Hashtag, hash brown.... they sound somewhat the same. I've even had a few clients confuse the two just for fun. Explaining the difference between a hashtag and hash brown is one of my favorite questions to answer. Often times, the people who have the guts to ask are the ones who get it the quickest. Why? Because as I always say, social media is about people. It’s about conversation. It’s about having a conversation to connect with real people. Social media simply makes it easier to do such. Social media is not rocket science. We believe that most of marketing, business and life really can be simplified and put in a nutshell in terms that doesn't require a PHD in acronyms to understand. So, what exactly is a hashtag? Take a listen to this episode of the Social Zoom Factor podcast for a

Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook. Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, "throw the social content spaghetti at the wall and hope it sticks" style of marketing. Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2015 Content Marketing Editorial Calendar Template  Content marketing is an umbrella term encompassing all marketing 

What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon? How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks? I was recently approached by the agency of a very large technology brand inviting me to help them out with an online influencer program. The brand offered to pay me $1,500 to help them promote a campaign for a few short weeks. The campaign intertwined both a social good, random act of kindness type of game with a giveaway for a product. Take a listen to this episode of the Social Zoom Factor podcast to hear why Pam Moore, CEO & Founder, Marketing Nutz, social media, digital marketing, experiential branding, web development agency turned down the opportunity. It did not align with my beliefs, morals and foundation for which I am building and have already built my brand. Although I would have loved to work with this particular brand, it was not worth the risk to my p

Cyber Monday and online holiday ecommerce sales.… either you are ready or you’re not!  Many business and marketing leaders miss out on tapping into the power of these online shopping holidays to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.  In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business agency shares some solid strategies and tips to help you rock online Cyber Monday and Holiday sales. I provide

Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful? Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Many marketers and business leaders are unfortunately spending loads of time and money on the tactics of social media, influencer marketing, content marketing, and the list goes on with no real understanding of why they are doing it in the first place. It's like going fishing in the back yard pond hoping to catch a shark with a Barbie fishing pole. You are looking in the wrong place, have the wrong tools and no real plan how to land the big one, let alone even catch some bait fish. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business,  branding, digital marketing agency  share a healthy dose of some tough love. It's time for all m

A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.  Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?  Visual marketing can help you better tell stories, emotionally connect with your audience and community, increase brand awareness as well as achieve your business and marketing goals.  Check out this episode of the Social Zoom Factor podcast to hear my 5 favorite visual marketing tools to drive efficiencies in creating visual images, better inspire audiences and enhance your social brand!  This is the fourth Fab 5 in 15 episode we publish on Fridays. In our special Fab 5 Friday Social Zoom Factor episodes Pam Moore CEO Founder Marketing Nutz, full service social business, digit

Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another. It takes on average a minimum of 6-7 brand touches before someone will remember your brand. You only have one chance to make a first, second and third impression. A brand can be delivering 95% positive, memorable and delightful brand experiences. However, if even one touch is negative it could be destructing brand equity, brand loyalty and bottom line revenues. It could be the key inhibitor keeping a brand from achieving their business goals and objectives. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, experiential branding and word of mouth agency shares a recent experience visiting Divani Apollon Palace and Thalasso and Intercontinental hotel on a recent trip to Athens, Greece. It is a compelling case study that validates the impact one single

Real results can be achieved using social media only when you know how to inspire and connect with your audience. Earning brand loyalty requires both art and science.  The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone's face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It can make a cloudy day feel sunny. In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. In this episode of the Social Zoom Factor podcast I share a recent positive experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series of positive brand impressions and experiences, Delta has quickly earned my loyalty and trust. The experience even inspired me to share it with my friends, family, online community and listeners to this podcast. In this episode Pam

Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal business road blocks? Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground? A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite. If you want real results everyone from the CEO and c-suite, executive directors to employees must have skin in the game. You must earn their buy-in, support and belief in your program. You need to ensure them they are part of something that is bigger than themselves and what you or them can do alone. Take a listen to this episode of the Social Zoom Factor podcast from Pam Moore, CEO and CoFounder Marketing Nutz, a full service social business, digital marketing and branding agency, for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed

What human being doesn't love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime. It's not the status quo of life and business that we remember and want to shout from a mountain top and tell our friends and colleagues about it.   Why is it so many brands focus only on status quo? I really do wish more brands would choose to delight me and give me something more than what I expect and what all of their competitors deliver.  Brand leaders must embrace the need and importance of creating positive customer experiences. Surprising and delighting customers can help brands increase customer loyalty and even inspire their audiences to share the delightful experiences far and wide with their networks both online and offline.   Check out this episode of the Social Zoom Factor podcast to hear Pam Moore, CEO and Founder Marketing Nutz, a full service social media, digital marketing and branding agency share a case study about an amazing, delightful and unexpectedly

Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to  Edelman Trust Barometer? Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth. Your employees are already active on the social networks today regardless if you want to acknowledge it or not. They are already making hundreds and thousands of brand impressions every day on social networks such as Facebook, Twitter, LinkedIn, Instagram and the list goes on. The majority of organizations and business leaders today want to increase brand awareness and brand equity, grow their community, increase sales and earn the support of loyal brand evangelists. What they don't realize is that some of the greatest opportunities for quickly recruiting and ear