Copyblogger Fm: Content Marketing, Copywriting, Freelance Writing, And Social Media Marketing



Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.


  • 4 ‘Naive’ Business Principles for Enduring Success

    05/08/2019 Duration: 14min

    Ever been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that. I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business. All I can say is, I’ve been very happy with the success of Copyblogger and my other businesses.... Listen to episode

  • How to Write an Epic Blog Post, Part 3: Polishing and Promotion

    08/07/2019 Duration: 24min

    Part three of our series: How to polish and promote an epic blog post or other piece of remarkable content. You’ve got your first draft of a solid, dare we say “epic” piece of content. Now it’s time to polish it to perfection, and promote it for the widest possible audience. That’s what I cover... Listen to episode

  • How to Write an Epic Blog Post, Part 2: Getting It Written

    01/07/2019 Duration: 27min

    Part two of our series: How to write an epic blog post or other piece of remarkable content. OK, you’ve assembled a pile of research and done some careful thinking, and now it’s time to write. Now what? You may have heard the advice to “tell them what you’re going to say, then say it,... Listen to episode

  • How to Write an Epic Blog Post, Part 1: Thinking and Research

    24/06/2019 Duration: 17min

    New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a genuinely remarkable piece of content. In this 18-minute... Listen to episode

  • 3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

    17/06/2019 Duration: 19min

    Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode

  • Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail

    10/06/2019 Duration: 18min

    Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing... Listen to episode

  • 13 Ways of Looking at a Headline

    03/06/2019 Duration: 19min

    Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode

  • The 7 ‘Bad’ Habits of Incredibly Successful People

    27/05/2019 Duration: 18min

    It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of actual successful people have plenty of “bad” habits. I don’t advocate adopting any of these,... Listen to episode

  • Writers: How to Move from Making a Living to Driving Revenue

    20/05/2019 Duration: 16min

    Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend. In this 17-minute episode, I talk about: Why... Listen to episode

  • Choose the Right Frame to Boost the Power of Your Content

    13/05/2019 Duration: 19min

    Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the simplicity and power of his ideas. In this... Listen to episode

  • How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement

    06/05/2019 Duration: 24min

    Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda Weaver, and that she was seeing great success with it, I knew I wanted to have her on CopybloggerFM to tell... Listen to episode

  • 3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

    29/04/2019 Duration: 12min

    Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great execution. In this 13-minute session, I talk about: Why... Listen to episode

  • 3 Slightly Embarrassing Emotions that Drive Effective Copywriting

    22/04/2019 Duration: 20min

    Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode

  • Get 10 Content Marketing Boosters in 20 Minutes

    15/04/2019 Duration: 18min

    “Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode

  • Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

    08/04/2019 Duration: 15min

    The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode

  • One of the Most Important Marketing Decisions You’ll Ever Make

    01/04/2019 Duration: 25min

    While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a client’s content marketing strategy. (The good news is, it’s relatively easy to... Listen to episode

  • What Nobody Wants to Hear about Content Marketing

    18/03/2019 Duration: 26min

    The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the... Listen to episode

  • Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

    11/03/2019 Duration: 34min

    A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode

  • When Is It Time to Bring in a Professional Copywriter?

    04/03/2019 Duration: 14min

    Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily so. Even if you’re a business owner who loves to... Listen to episode

  • Using Content to Systematically Move Prospects Toward a Purchase

    25/02/2019 Duration: 18min

    Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic... Listen to episode

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