Bitter Brew

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The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce—a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.

From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders—the sometimes reckless and always boisterous Busch family of St. Louis, Missouri—it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death.

This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.


  • BitterBrew_01_Open

    Duration: 17s
  • BitterBrew_02_Prologue

    Duration: 13min
  • BitterBrew_03_Chapter1

    Duration: 59min
  • BitterBrew_04_Chapter2

    Duration: 19min
  • BitterBrew_05_Chapter3

    Duration: 25min
  • BitterBrew_06_Chapter4

    Duration: 22min
  • BitterBrew_07_Chapter5

    Duration: 35min
  • BitterBrew_08_Chapter6

    Duration: 19min
  • BitterBrew_09_Chapter7

    Duration: 39min
  • BitterBrew_10_Chapter8

    Duration: 35min
  • BitterBrew_11_Chapter9

    Duration: 25min
  • BitterBrew_12_Chapter10

    Duration: 18min
  • BitterBrew_13_Chapter11

    Duration: 33min
  • BitterBrew_14_Chapter12

    Duration: 17min
  • BitterBrew_15_Chapter13

    Duration: 22min
  • BitterBrew_16_Chapter14

    Duration: 22min
  • BitterBrew_17_Chapter15

    Duration: 26min
  • BitterBrew_18_Chapter16

    Duration: 45min
  • BitterBrew_19_Chapter17

    Duration: 19min
  • BitterBrew_20_Chapter18

    Duration: 37min
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