Fascinate, Revised and Updated
- Author: Sally Hogshead
- Narrator: Sally Hogshead
- Publisher: HarperCollins USA
- Duration: 7:40:29
Synopsis
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Chapters
-
001 Fascinate, Revised and Updated
Duration: 50s -
002 Table of Contents
Duration: 03min -
003 Preface
Duration: 25min -
004 The Origin of Fascination Witchcraft
Duration: 20min -
005 The Science of Fascination
Duration: 31min -
006 The Biology of Fascination
Duration: 13min -
007 Fascinate the Goldfish
Duration: 13min -
008 The Schoolmarm and the Sorcerer
Duration: 11min -
009 A Million Years of Personal Branding
Duration: 17min -
010 Your Brand's Primary Advantage
Duration: 05min -
011 The System Behind the Spellbinding
Duration: 06min -
012 Innovation
Duration: 18min -
013 Passion
Duration: 19min -
014 Power
Duration: 17min -
015 Prestige
Duration: 25min -
016 Trust
Duration: 23min -
017 Mystique
Duration: 25min -
018 Alert
Duration: 26min -
019 Review - Understanding the Seven Advantages
Duration: 03min -
020 TurboBranding with Tactics
Duration: 10min
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