RED - The Marketing Podcast For Influencers

If you're wondering about Big Podcast AMP (Audio Monetization Program), this episode is for you. This episode is Part 2 of 2 and I answer 20 of the most common questions that people ask about this program and working with me ... Part 1 is here. The questions I answer: How often is new recorded training content released? Does the coaching include help with podcast monetization strategies? What is the cancellation policy if I decide the group isn't right for me? Can I get one-on-one coaching sessions, and if so, how are they scheduled? Are there any resources provided, like worksheets or templates, to help with podcast planning and execution? Is the forum moderated by experienced podcasters or coaches who can provide expert advice? Will being a part of this group help me grow my podcast's audience? How is member privacy handled within the group, especially on public forums? Are there opportunities for members to showcase their podcasts within the group? Does the group cater to both hobbyists and professional p

If you're wondering about Big Podcast AMP (Audio Monetization Program), this episode is for you. This episode is Part 1 of 2 and I answer 20 of the most common questions that people ask about this program and working with me ... The questions I answer: My podcast is about __________. Can you help me? Are your live sessions recorded? How do you do the live sessions? How long is the commitment for joining the group, and is there a trial period available? Why yearly? What level of experience in podcasting is required to join? What topics do the live calls cover, and how frequently are they held? How is the recorded training structured, and what areas of podcasting does it address? Can members get personalized feedback on their podcasts within the group? Is there a community aspect to the group? How do members interact with each other? What are the technical requirements to access the forum and participate in the calls and training? Are there any success stories or testimonials I can review? What makes this coac

Dan Hughley is an audio engineer who understands the importance of getting a good performance on tape.  As a podcaster, you may know him from his work with Focusrite, manufacturer of the popular Scarlett line of audio interfaces. In this episode, I talk with Dan about:​ ​Making recording more accessible (and affordable). The rise of remote interviews and collaboration across different locations during the COVID-19 pandemic. The importance of having confidence in the gear you use (and knowing how to use it). Mic technique for optimal sound quality, including the use of boom arms or headsets. HEADSET MICS?! Is he serious?!! Yes! And when you should use them. Funny stories and common mistakes in the recording studio. The importance of learning equipment and avoiding issues like thin and quiet audio. The introduction and features of the new 4th generation Scarlett audio interface, including remote controllable gain, auto-gain technology, and improved audio quality. Episode Timestamps:​ 02:04 Capturing quality a

Topics covered in this episode:​ The importance of podcast quality (and what this looks/sounds like) Automated quality checking tools Utilizing AI for content strategy in podcasting Editing podcasts with tools like Resound that detect filler words and long silences Setting boundaries as a podcaster and saying no to audience access requests Bad interview? Cut it short ... Different business models for podcasters, such as coaching, consulting, freelance services, and advertising Podcasting statistics, including download rates, episode frequency, and episode length Episode Timestamps:​ 02:48 Podcasting over holidays: Pros, cons, and considerations. 04:09 Thanksgiving?! What is that? 06:58 Engage and connect through unique holiday episodes. 12:00 421 downloads per episode 16:06 An automation tool that handles audio editing for you? 17:13 "Flight Check" tool  for podcasters. 20:34 Why people pitch you. 24:21 Don't waste time, follow the rules. 28:31 Automated guest booking for podcasters: Book Like a Boss. 30:12

I've learned a lot about both marketing as well as creativity from my work in the music industry, so it's always great to sit down with somebody who has a similar background and talk about how work in music applies to podcasting. Dan Hughley is an audio engineer who understands the importance of managing people and situations in the studio. Like our role as podcasters, his role requires a bit of psychology.  As a podcaster, you may know him from his work with Focusrite, manufacturer of the popular Scarlett line of audio interfaces. In this episode, I talk with Dan about:​ ​The importance of confidence and trust in interviews The differences between public personas and private personas in podcasting The role of the audio engineer in creating a comfortable recording environment Setting the space for creativity. The concept of "less is more" in music production and podcast editing Using reference tracks to make your episode the best it can be The importance of creating a dedicated creative space for podcasting,

Topics covered in this episode:​ The impact of using social media on creativity and the benefits and drawbacks involved. Copying industry trends in podcasting without realizing it and its implications. Generic guest pitch templates and the promotion of guest appearances on low-quality podcasts. The potential harm to a podcaster's reputation by saying yes to certain podcasts. Automation tools for podcasters such as Swell AI (episode notes and social media) and Book Like a Boss (guest booking).  Big Podcast AMP, a coaching program focused on growing podcast audiences and increasing monetization. What's next ... creating a comfortable studio environment and recording great interviews on a limited budget. Episode Timestamps:​ 00:02 Build a podcast that matters. 03:43 A magic trick brings quick win, hope, and more money. 07:37 Persistence and motivation lead to success.  11:42 Speaking from the back of the throat can be harmful. Podcasters should aim for the "front of the face" to sound better. 14:26 Evenings ar

Topics covered in this episode:​ The importance of focusing on creating helpful content for your podcast audience Exploring the use of AI in automating daily podcasts and its impact on podcasting Addressing email blockage issues and providing solutions to make sure your messages are delivered Discussing the relaxed lives of elite achievers and how it can benefit podcasters Tips for improving guest selection and interview skills The significance of having a supportive network of friends in podcasting (and the types of people you need to have a successful podcast) Highlighting useful tools for podcast automation and scheduling guests. Episode Timestamps:​ [00:02:18] Podcast episode review on School of Podcasting [00:04:53] Asking repetitive questions to experienced individuals is unlikely to yield unique answers. [00:09:09] AI Podcasting? An option to use it ... notifying users of ongoing crimes shortly after they occur. [00:12:15] People with years of podcasting experience don't always improve  [00:14:47] Li

Topics covered in this episode:​ Live fast, die fast: Exploring the volatility of online communities and the importance of keeping listeners engaged by changing up your podcast content. The risk of sticking to a repetitive format in podcasting and the importance of creating variation for the audience's engagement. The opportunity to test changes in your podcast during NaPodPomo (National Podcast Post Month) and how it can benefit both you and your audience. Introducing Big Podcast Daily, a new daily newsletter providing valuable advice on podcasting, audience growth, hosting, messaging, and monetization. An SEO trick for podcasters – only $25! Grammar Girl The world's oldest podcaster and her journey in podcasting, starting at the age of 69. Episode Timestamps:​ [00:04:31] An efficient format for mass producing episodes (but listeners hate it) [00:09:32] Singer vs. podcast host [00:11:00] Free course to help you be a better podcast host [00:16:16] Podcast success on YouTube and money earned in podcasting –

In this episode of Build A Big Podcast, I discuss NaPodPoMo (National Podcast Post Month), which challenges podcasters to produce 30 podcast episodes in 30 days during the month of November. I share my own experience with NaPodPoMo and how it changed the direction of both my podcast and books. There are several benefits to participating in the NaPodPoMo, including having a place to test new ideas, recording techniques, and segments. Yeah, you could do this at any time on your own, but one of the things that makes this challenge great is the community around it. Getting 30 episodes out in 30 days isn't a cakewalk and it's nice to be able to connect with others who understand what you're doing (and why you're doing it) as well as give you advice and recommendations should you find yourself stuck. This is a great opportunity for podcasters (or people who want to podcast) to try new things – new segments, new topics, new ways of recording, etc.        

Topics covered in this episode:​ The importance of focusing on growing your podcast and building an audience. The value of creating a message that resonates with listeners and has the potential to make an impact. The potential drawbacks of seeking famous guests for your podcast. Tips for conducting successful interviews, including how to make the most of limited time with a guest. Stretching a short interview to create a longer, more valuable episode. Strategies for asking for what you want during an interview. The significance of providing helpful content that is unique and interesting to your audience. Episode Timestamps:​ [00:01:23] Remote podcasting with great technology available for all. [00:04:54] Tips for successful short interviews in podcasts. [00:08:43] Clever party ideas for podcast events. [00:10:57] Love him or hate him? Nobody is in the middle ... [00:15:39] Self-editing helps podcasters hire, host better. [00:17:40] Costs rise as production expands. How to make money podcasting. The Newslett

In the world of podcasting, celebrity interviews are often hailed as the pinnacle of success. But what goes on behind closed doors, or rather behind the microphone, during these remote interviews?    In this episode of Build a Big Podcast, we peel back the curtain and delve into the exhilarating yet nerve-wracking experience of doing a "live" celebrity interview. I share my first-hand account of interviewing my #1 dream guest, Dolly Parton, and the rollercoaster of emotions that ensued, giving you before, during, and after-interview tape.   The "Big Idea" Timestamps: [00:00:00] Behind-the-Scenes Setup and Host Prep [00:16:04] Pre-Interview Call with Producer [00:33:08] "Live" Interview with Dolly Parton [00:44:24] Post-Interview Commentary [00:45:43] Post-Interview Call with Producer [00:48:30] Behind-the-Scenes Wrapup Episode Topic Timestamps:​ [00:00:34] Pre, during, and post junket interviews explained. [00:03:50] Lead up conversation, nerves, dream guest. [00:08:23] Talking "new and old" during junket i

Topics covered in this episode:​ Friday 13th and common podcasting folklore Misconceptions about Apple Podcasts 10,000 downloads per episode?! No! A great question? Not really ... Focusrite 4th Gen audio interfaces Using Instagram Reels for podcast promotion Afros and Audio (and why middle-aged white guys should care) A new daily newsletter for podcasters Episode Timestamps:​ [00:00:39] Friday 13th, lucky day?  [00:06:12] Hurry to launch? Forget about "New and Noteworthy!" [00:11:05] Meta's Creators Program and Instagram Reels [00:14:19] Afros and Audio – an event for black creatives and professionals. [00:17:40] Create "soundproof" podcasting studio in a closet. [00:20:48] Like YouTube? Thank the adult industry! [00:23:54] Monetize your podcast voice and skills.  The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anyw

Topics covered in this episode:​ Spreading your podcast: Learn how to make it beneficial for others to spread your message and ways to use people to promote your podcast. What would mother nature do?: How podcasters can apply this lesson to their podcast promotion strategies. DIY Podcast Touring: Discover the benefits of doing in-person events to build an audience, and learn tips for organizing and promoting successful live events. Feign ignorance and other interviewing tips from NPR: Get insights from NPR on how to conduct engaging interviews, including the technique of feigning ignorance to encourage detailed responses. How to decide what to cut or not in an interview: Learn strategies for editing interviews and deciding which parts to keep or cut to ensure the final content is engaging and concise. Podcast bait and switch: Explore the concept of podcast bait and switch and how it can be utilized to surprise and engage listeners. Episode Timestamps:​ [00:05:42] The DIY Podcast Tour – Behind-the-scenes sto

Topics covered in this episode:​ Spotify's partnership with OpenAI to clone podcasters' voices and translate them into other languages The difference between hobbyists and pros Google Podcasts is shutting down How to edit your podcast with your ears Booking podcast interviews with a clear agenda and purpose Podcasters = audio engineers Tips for making the most out of limited time with a guest Episode Timestamps:​ [00:06:03] Subscribe and access exclusive behind-the-scenes podcast content. [00:08:26] Don't rush your interviews, trust the natural flow. [00:11:36] Fundamentals matter; details matter in podcasting [00:14:17] NPR's editing tips: engage listeners, create tension. [00:17:08] Give your story space [00:20:24] Minimize interview problems for only $29 [00:26:27] You are the media The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-qualit

In this episode of Build A Big Podcast, I talk about my experience of pursuing Dolly Parton as a guest for my radio show on the music business. I also share the behind-the-scenes of how this show started, what we were trying to build, and the two types of guests we wanted.   Topics on this Episode:   My efforts over the past 18 years to connect with Dolly Parton The challenges of competing with major media outlets for an opportunity to interview high-profile guests What to do with a "short" interview. National press campaigns What can (and will) go wrong during interviews ... maybe The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ And if you want to make sure you never miss an episode of Build a Big Podcast, subscribe here.      

Topics covered in this episode:​ Your number one job as a podcaster Lessons learned from being ignored The importance of showing up consistently How to deal with rejection and not being for everyone The value of building a supportive community Avoiding generic and overused words in podcast descriptions Creating content that stands out and resonates with your audience Episode Timestamps:​ [00:02:58] A podcasting lesson ... Struggles releasing albums and promoting shows [00:05:38] Missed opportunity to sell [00:08:40] Understanding and utilizing the benefits of short episodes. [00:11:29] Advantage of an engineer or producer during recording (and how to get the same results without either) [00:18:03] Dolly Parton interview on the schedule. The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if yo

Topics covered in this episode:​ The importance of being present and recording live for your podcast episodes and advertising. The value of going through your podcast with your audience and being in the moment. Ways to grow your email list or podcast and keep people listening. The role of quality audio in building trust with your audience. A framework for creating successful podcast episodes. The challenges of podcast editing and potential solutions for independent podcasters. Episode Timestamps:​ [00:00:58] Editing is crucial, but be present live. [00:05:25] Haven't started your podcast? This may be why ... [00:07:21] Independent radio clusters disappearing and the problem with media consolidation [00:10:28] Bringing your podcast community together [00:14:43] People "hate listen" to feel something The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record

Mistakes happen in the studio and, if you do this long enough, some of those mistakes will get out. Despite what you might read online, for most people, this isn't the end of the world. In some cases, bloopers and outtakes getting released, whether accidentally or on purpose, will actually help you. I dive into this subject on this episode. What you're going to hear in this episode: Mistakes and bloopers that happen in podcasting studios If you're in a studio, bloopers will happen ... and some will get out Example of a New York Times bestselling author with a blooper in his audiobook Should you fix bloopers? The positive aspects of bloopers Casey Kasem's famous blooper and its impact on his image The power of good editing in shaping the listener's experience and perception of your show Episode Timestamps:​ [00:02:02] Mistakes in audiobooks and podcasts can enhance listener experience [00:03:55] Humanizing mistakes [00:11:57] Be mindful of words, be kind to others. The Newsletter for Podcasters Big Podcast

Topics covered in this episode:​ The importance of connecting with people and having business sense in podcasting Diversifying income – a lesson for podcasters Using present tense to create anticipation and engagement with the podcast audience The role of money in podcasting and options for monetization through the Big Podcast Audio Monetization Program (AMP) The difference between a great interview and a random interview Embracing the opportunity to become a great host and interviewer, connecting with different guests, and having purposeful conversations. Episode Timestamps:​ [00:00:20] Persuasive messaging, finding story ideas, podcast sponsorship. Netflix DVD shutdown, classified ads, podcasting tips.  [00:04:27] Musician's success: connecting with fans, business savvy. [00:09:01] Want more people to buy your message? Understand past and present tense [00:09:51] Teasing future episodes without spoiling surprises. [00:12:55] You can't recreate moments.  [00:16:56] Quick thoughts on podcast research and id

Topics covered in this episode:​ Bob Barker DUH!! The importance of using a microphone for podcasting (or Zoom meetings) Strategies for achieving and maintaining chart success Engagement pods and reaching genuine listeners The impact of a podcast beyond its topic Influencing the next generation The use of carefully chosen images on Instagram to convey a message The value of specialization Taco Bell  Episode Timestamps:​ [00:04:13] Strive for Impact and ambition in podcasting. [00:09:02] Messages multiply. [00:13:43] "Start fresh, avoid gaming." [00:14:35] People want specialists, not "brainfarts." [00:20:55] WUT?! Recording audio in a kitchen?! [00:24:07] Respecting audio recording. [00:26:23] Want more attention for your podcast? Do this ... The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and,