Early Morning Riffs

Kate Lloyd, Founder and Owner of Rise Bagel Co., discusses starting her own business rooted in the need for a better bagel in Minneapolis.

Episode 9 | A People-Led Approach to Building a Tech Startup by Early Morning Riffs

Finding new ways to relate to our customers and get to know our co-workers has never been more important. In our next episode of Early Morning Riffs, Brandon talks to co-founders of Parallax, Dave Annis and Tom O'Neil, about the customer-led approach to building their technology startup that is all about making businesses smarter about their people. But before we release the full episode, we really need you to listen to this 5-minute teaser and let us know if Tom O'Neil is actually Matt Damon. Seriously, do you hear it?!

Episode 8 | How to Successfully Balance Brand vs. Performance with Jasmin Allen Stevens by Early Morning Riffs

Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director at Sleep Number reminisce and and discuss lessons learned in the fast-paced mattress industry. Riff 1 | Disrupting the Disrupters (0:00 - 10:50): Lisa and Josh talk disruption and the role of the Sleep Number brand in the ever-changing mattress industry.  Riff 2 | Quality over Quantity (10:50 - 17:22): Brandon, Lisa, and Josh discuss the importance of the consumer in their industry, and in particular for Sleep Number,  the role of high-quality digital traffic.  Riff 3 |  "There is No Rest for this Brand" (17:22 - 22:22): There are over 175 bed-in-a-box companies in existence today. Lisa and Josh discuss how Sleep Number is staying ahead of the competition.  Riff 4 | Looking Forward (22:22 - 25:37): Brandon closes out the show by asking Lisa and Josh for a final piece of advice for leaders looking for innovation amidst the disruption.