Feat First - A Digital Marketing Podcast

Facebook is constantly updating its algorithm to adapt to the needs of its users. Here are the major algorithm updates Facebook made in 2021. Link to blog: https://bit.ly/3F05uSL --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Websites are living breathing tools for your business, they need to be updated regularly to continue to attract customers. But how often should you really be updating your site? Link to blog: https://bit.ly/3zxAAQE --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Google updated the requirements to display podcasts in the search engine. Find out what you need to do to ensure your podcast is discoverable.  Link to blog post: https://bit.ly/3t0FVig --- Send in a voice message: https://anchor.fm/webfeat-complete/message

SEO is an ongoing strategy, but if you are looking to quickly improve the appearance of your WordPress website, implementing these 5 tips can go a long way. Link to blog post: https://bit.ly/3JKWNPT --- Send in a voice message: https://anchor.fm/webfeat-complete/message

There are traditional ebbs and flows in the trends of email marketing, but the overall strategy of communicating with subscribers via email is proven to be effective. Whether it’s to notify current customers of a sale, provide updates about your business, or encourage a potential customer not to abandon their cart- emails are powerful and effective. Link to blog: https://bit.ly/3fWEtGd --- Send in a voice message: https://anchor.fm/webfeat-complete/message

LSI stands for Latent Semantic Indexing which is just a fancy term for how Google uses related keywords on a webpage to determine if a page is relevant to what a user is searching Link to blog: https://bit.ly/3lYNDWy --- Send in a voice message: https://anchor.fm/webfeat-complete/message

A common debate in the digital marketing world is whether or not you should use images in your marketing emails. Some argue that images clutter emails and make them difficult to read, while others think marketing emails should be entirely images. We have found that it is essential to have some sort of images in your email marketing, but it is important to follow best practices and not overuse the images. Link to blog: https://bit.ly/2VLK0Zq --- Send in a voice message: https://anchor.fm/webfeat-complete/message

The digital terrain is constantly growing, changing, and evolving. Whether you are an aspiring digital marketer or an expert in your role, there is always new information to learn. Here are 6 of our favorite resources we use to stay up to date on trends and techniques.  Link to blog: https://bit.ly/3AxFHzF --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Instagram is constantly growing, changing, and evolving. Here's what we know about how its algorithms work as of June/July 2021. Link to full blog post: https://bit.ly/3aUTk0c --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Writing a subject line for your email isn’t super cut and dry. Putting thought and effort into your subject lines to make them enticing can go a long way in terms of your ROI. Here are some tips for writing impactful email subjects. Link to full blog post: https://bit.ly/3rbNrni --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Trends are always changing. You can guarantee that design trends will come and go. It is always the most important to focus on remaining true to your brand and your business while also staying up to date and relevant. Here are some of the most popular branding design trends we're seeing in 2021. Link to full blog post: https://bit.ly/2UQ5F1W Link to branding colors blog post: https://bit.ly/3eizvCY --- Send in a voice message: https://anchor.fm/webfeat-complete/message

We say it all the time: Your website is the face of your business online. It acts as a 24-hour salesperson, nurturing leads through to a sale at all hours of the day. It is essential to be sure your website is up to date, both in content and in design. Here are some popular website design trends we're seeing in 2021.  Link to full blog post: https://bit.ly/2UQ5F1W --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Updating your website to be optimized for mobile is essential, and monitoring your analytics to cater your websites to your specific demographic is just as essential. We’re going to analyze why and how you should optimize your website for mobile, but keep in mind that your first focus should be analytics and what the data is telling you about your users. Link to blog post: https://bit.ly/3idMMOt --- Send in a voice message: https://anchor.fm/webfeat-complete/message

You know those pages linked at the bottom of some (hopefully, most) websites- the Privacy Policy and Terms & Conditions?? Do you really need one? The answer is yes, and here's why. Link to blog post: https://bit.ly/33zKYIv --- Send in a voice message: https://anchor.fm/webfeat-complete/message

The ins and outs of Google call ads including setting up phone call conversion tracking and creating the actual ads & extensions.  Link to blog: https://bit.ly/3uKxtkM --- Send in a voice message: https://anchor.fm/webfeat-complete/message

For any of you that are used to using the existing/previous Google Analytics platform like me, it’s safe to say this transition has been a major pain. GA4 has completely overhauled the way GA has set up, and there is definitely a learning curve. Having said that, I’m sure once we’re all versed in GA4 it will be a big improvement. But we need to understand it first! Link to blog post: https://bit.ly/3sQEK1X --- Send in a voice message: https://anchor.fm/webfeat-complete/message

iOS 14.5 will soon be introduced to Apple users. With this software update comes new privacy requirements that will solidify the necessity for ongoing SEO efforts. By optimizing your website for the search results, you are able to maintain connections with your business’s desired audiences. Link to blog: https://bit.ly/3sQhhOo --- Send in a voice message: https://anchor.fm/webfeat-complete/message

From $6,000-$60,000+ per year, investment in a digital marketing campaign can be intimidating upfront. To ease the feeling of any worry, I urge you to consider the ROI potential. These recent, real-life examples should provide some reassurance and a feel for what could be possible with your digital marketing campaign. Link to blog post: https://bit.ly/3f8l59K --- Send in a voice message: https://anchor.fm/webfeat-complete/message

The visual vs. text content debate is a tale as old as time. Okay, it’s at least 5 years old, and there is a general consensus, but it is a heavily discussed topic in the digital marketing world. With the emergence of social media and the overwhelming shift towards online platforms, it is more and more important to truly understand the content your audience is seeking so that you can ensure your content stands out in the crowd. Link to blog: https://bit.ly/3rzdvIu --- Send in a voice message: https://anchor.fm/webfeat-complete/message

Let's talk about stock images. What are they, where should you use them, where can you find them?  Link to blog: https://bit.ly/3uz82mP --- Send in a voice message: https://anchor.fm/webfeat-complete/message