Feel The Ad Love!

Debbe Hirata is constantly surprised by her success in the VO business.  That makes her appreciate where she is.  But she hasn't forgotten how she got there.  This is a journey of faith, opportunity, and a love of voiceover.  This one will make you smile and give you hope.  Go ahead, listen.

It's no secret that Joe Cipriano KNEW what he wanted to do, and went ahead and made it happen.  This is not only a passion that needs to be there, but you've got to understand HOW this business works.  It's unlike anything else we do.  So, are you curious?

He's really funny, but he's also dead serious when it comes to what makes a voice actor, successful.  This isn't out of some book.  It's real life experience in the VO Biz.  A guy who knows that you need to want it more than anybody else, be willing to do more than everybody else, get there early, be willing to stay late, and "be nice".  

The Society of Voice Arts and Sciences is so very necessary in our VO World.  Now, with their Voice Arts Awards, coming up in December, Podcasters can enter their work as well.  SOVAS, your "happy place", wants to hear from you, today.

America; where opportunity lives. We pick up the conversation with Sam Zavary in part two of our podcast conversation. We take you though a regular workday routine to see how Sam does it.

So, this kid from Pakistan fell in love with the furniture business. This is the story behind the guy that built Exclusive Furniture

Radio Lounge, in partnership with The Lee Group, is talking business on the rebound as Houston continues to remain strong during the recovery process beyond COVID19. Ledge Lounger is all about those outdoor luxury furniture features that bring a cool vibe to our backyard retreats. Mark Pereira talks with Ledge Lounger.

Like many, we are anxious to get back to our favorite spaces and places. Radio Lounge has joined with The Lee Group to promote a movement called "Houston Rallies" with podcasts centered on small businesses that are the heartbeat of Houston. Macy Bodenhamer from The Lee Group speaks with Alli Jarret, owner of the popular restaurant, Harold's on how things are going as we move ahead of the #COVID19 issues.

Houston has a rich history of stepping up to a challenge. Meet The Lee Group, a world-class advertising agency with a heart for Houston. When COVID19 came to town, The Lee Group found a way to answer the need with the creation of Houston Rallies, delivering marketing tools necessary to keep business running. Houston Rallies is making that happen right now.

East Fort Bend Human Needs Ministries works year round to provide food and other services to those who need assistance. They have been quietly doing this for over 3 decades. Their #EmptyBowls event, a major fundraiser, was disrupted by COVID19 but their mission continues without losing a step. Discover how you might help out, right now.

As business owners we find ourselves in a time of confusion. Beyond the obvious for most businesses, lack of incoming business, how do we speak to our clients and customers. The answer is simple. Let the conversation continue, and maintain an attitude of transparency while sending a beneficial and hopeful message. Listen in and see if any of these ideas might be helpful.

As a voice actor (or any freelancer), it is important to not become a commodity in the eyes of clients. Radio Lounge partner (and experienced voice actor) M. Bruce Abbott breaks down 10 ways to avoid becoming a commodity.

Recently we welcomed top creative directors from around the country to judge entries at the 2020 American Advertising Federation Awards (The ADDY's) We caught up with 3 of the judges to talk advertising and marketing. Tony Sharpe, Judy Thompson and Javier Martinez to talk about everything from content creation, logic and emotion behind the creative, global trends and multicultural advertising. Judy, Tony and Javier gave us a great interview, enjoy.

Radio is strength for automotive advertising and the driver behind the Houston automotive market is the Houston Automobile Dealers Association lead by RoShelle Salinas, their Executive Vice President. We had the chance to sit down and talk about some of the new digital trends that most effectively reach and create response from a new generation of car buyers

Nicky Mondellini got into acting at the age of 11. She then had a very successful run in the Telenovela "Maria Mercedes" as the character Mistica, based on Jessica Rabbit, from "Who Framed Roger Rabbit". Nicky landed in the United States in 2006 and has grown a multi-cultural voice business into an incredible venture. Nicky has a plan and is very good about executing that plan from all aspects of the voice-over business. Hear how she does it, along with some fun stories from the stage and television.

To be great in our industry, you need to explore all aspects of it, from on-air, to sales, production, and you need to spend some time in the corner office, running the show. Joe Biondi has done this and a whole lot more. Joe spends his energy crafting sponsorship opportunities for Houston Public Media. When it comes to advertising, NPR and Houston Public Media takes a different approach. You'll enjoy hearing Joe's story.

Bunker 58 set up shop in Houston and launched a powerful marketing and advertising firm to help small and mid-size businesses envision, create, and build their brand through top digital marketing and design tools. Valentina Gomez Bravo talked with us about the challenges and benefits of landing in the most culturally diverse city in the nation.

Jackie Dryden, the Chief Purpose Architect for Savage Brands, is a member of the Southwest Advertising Hall of Fame. We sat down with Jackie to talk about advertising, and her formula for the seven stages of brand advocacy. Take a listen and learn how you can get some of that good stuff for your brand.

The American Advertising Foundation, Houston chapter recently hosted the AEFH Scholarship Awards. It was a great day as we handed out thousands of dollars to a special group of students. This is one of our biggest events of the year. We also had a special guest speaker. You might know part of the story, but do you know the whole story behind the guy who "saves you money"? Gallery Furniture has grown from humble location on I-45 North at TIdwell, to a major brand in Houston and around the world. You're going to want to share this Podcast with as many folks as you can.

From Avatars to Chatbots, the current trends in digital media are what T20 does best. Meet Alex Ramirez, CEO of T20 and hear an engaging conversation about all things digital, including their advanced TV rationale. T20 has a global focus on data-driven marketing. You'll enjoy the conversation and you might even learn a few things.