Trade Show Insights

Informações:

Synopsis

Tools to improve your exhibit results

Episodes

  • Rebuilding Work Friendships Post-Lockdown Rebuilding Work Friendships Post-Lockdown - TSI16.7

    Rebuilding Work Friendships Post-Lockdown Rebuilding Work Friendships Post-Lockdown - TSI16.7

    30/04/2021 Duration: 27min

    We all know someone (or 20!) who made a career transition during the past year. They may have changed companies, or left our industry entirely. And for those you used to work with every day, that connection has been altered as well. How do we transition back to those relationships, or do we? In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, communications expert Bill Rawlins provides tips on how to: Recognize the Three Expectations of Friendship Deal with the loss of work friends Restore relationships that have been on pause Here are links mentioned during the interview:

  • Restarting Trade Shows in Europe Restarting Trade Shows in Europe - TSI16.6

    Restarting Trade Shows in Europe Restarting Trade Shows in Europe - TSI16.6

    08/04/2021 Duration: 25min

    We’ve heard a lot about shows reopening here in the U.S., but what’s happening in Europe? In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Marco Barozzi joins us from Bologna, Italy to provide insights on: Signs of recovery with upcoming trade shows The importance of Digital Green Certificates How venues all over Europe have stepped up What government aid has been available Here are links mentioned during the interview: Bologna Children’s Book Fair (coming in-person in June) Mobile World Congress Barcelona (going hybrid in June) MWC’s biggest exhibitor is a tiny startup EU’s Digital Green Certificate Expo Consulting

  • Improving the Brand Experience Improving the Brand Experience - TSI16.5

    Improving the Brand Experience Improving the Brand Experience - TSI16.5

    12/03/2021 Duration: 25min

    Your brand is so much more than a logo and tagline. It’s a story that’s just waiting to be brought to life through your exhibits and events. In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Ian McGonnigal shares these insights on creating your brand experience: What brand experience is and how to measure it How event organizers and exhibitors can build more a memorable brand Why you need to incorporate storytelling elements into exhibits and events How to find the right events to tell your story Here are links to items mentioned in the interview: Auditing your

  • Reopening the Trade Show Industry Reopening the Trade Show Industry - TSI16.4

    Reopening the Trade Show Industry Reopening the Trade Show Industry - TSI16.4

    26/02/2021 Duration: 36min

    The trade show industry is beginning to show signs of life again! But it won’t be as easy as flipping a switch to bring things back all at once. Jim Wurm from the Exhibitor Appointed Contractor Association joins us in this rebroadcast of Virtual Lunch in the Exhibit Marketers Café to share insights on: How the new Exhibitions & Conferences Alliance is advocating for the industry How vendors and venues may ramp up the workforce as needed What might (or might not) be required to attend trade shows and events What financial relief might be on the horizon Here are

  • Developing Digital Charisma

    Developing Digital Charisma

    18/02/2021 Duration: 22min

    Last year, when everyone was scrambling to do meetings online, you might have been able to get away with a bad video now and then. Those days are over. Now, if you want to appear as the professional you truly are, it’s time to step up your game. So in this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Ramon Ray shares tips on: Maintaining effective eye contact Creating a ‘stage’ that’s appropriate for you Getting the basic tech tools you need to look and sound good Here are links to items mentioned during the interview: Digital Charisma: 8

  • Disruption  the Future of Virtual Events Disruption  the Future of Virtual Events - TSI16.2

    Disruption & the Future of Virtual Events Disruption & the Future of Virtual Events - TSI16.2

    01/02/2021 Duration: 23min

    Trade shows and events won’t go back to the way they were pre-2020 – which means we all must adapt and evolve for the next generation. In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Allen Yesilevich shares tips for dealing with disruption in the trade show industry and improving your digital playbook, including how to: Thrive during disruption Deliver value and make money with virtual events Create a community for future events Build alliances in the industry Here are links to items mentioned during the interview: Why & How Modern Marketers Thrive During Disruption (Allen’s article) What

  • Relax: Your Heart is Stronger Than You Think Relax: Your Heart is Stronger Than You Think - TSI16.1

    Relax: Your Heart is Stronger Than You Think Relax: Your Heart is Stronger Than You Think - TSI16.1

    19/01/2021 Duration: 28min

    We kicked off this year’s Virtual Lunch in the Exhibit Marketers Café with a special, inspirational guest: Melva LaJoy Jones from LaJoy Plans. Listen in as she shares how to use the lessons from our past to build our future. Here are links to some of the items mentioned in the interview: Doubt Always Loses (from Melva’s blog) Event Planning Lessons from My Father (from Melva’s blog) Melva’s website, LaJoy Plans Here’s where you can watch the entire Virtual Lunch broadcast About Melva LaJoy Jones: Melva LaJoy Jones is a former educator turned certified events management professional with over 20

  • Using Technology to Create Connections Using Technology to Create Connections - TSI15.21

    Using Technology to Create Connections Using Technology to Create Connections - TSI15.21

    17/12/2020 Duration: 26min

    One of the challenges event planners faced in 2020 was how to create connections among attendees in a virtual platform. But it’s not necessarily a new – or online only – problem. Nancy Drapeau from the Center from Exhibition Industry Research (CEIR) shares trends and data from their report on trade show matchmaking in this rebroadcast of our Virtual Lunch in the Exhibit Marketers Cafe. Here are links to items mentioned in this interview: CEIR report: Matchmaking Before & During COVID-19: How North American B2B Exhibition Organizers Use Technology to Connect People and Products Transcript from the #ExpoChat on Making

  • Designing Accessible Events – Online  Off

    Designing Accessible Events – Online & Off

    19/11/2020 Duration: 24min

    Are you ignoring – or worse yet, alienating – a large percentage of the population in your trade shows, whether online or in person? Chances are you have been, even if you didn’t mean to. So I invited accessibility advocate Samantha Evans to join us for Virtual Lunch in the Exhibit Marketers Cafe to share what your events need to include to be more accessible to all. You’ll learn: What to look for and ask about when checking out virtual event platforms Things to consider when adding captions and interpreters How to overcome some of the challenges presented by wearing

  • Unleash Your Creativity Unleash Your Creativity - TSI15.19

    Unleash Your Creativity Unleash Your Creativity - TSI15.19

    13/11/2020 Duration: 19min

    On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Alan Arnold joins Marlys for a conversation about how to tap your creativity when faced with a challenge. You’ll learn how to: Stimulate your creative juices Recharge like powerful people do Keep an idea journal Have insightful conversations Here are links to items in the interview: Apple’s “Here’s to the crazy ones …” ad Here’s where you can watch the entire Virtual Lunch broadcast  

  • Exhibit Design in a Post-COVID World Exhibit Design in a Post-COVID World - TSI15.18

    Exhibit Design in a Post-COVID World Exhibit Design in a Post-COVID World - TSI15.18

    30/10/2020 Duration: 30min

    It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans. But there’s one aspect of future shows that’s getting very little attention these days. So on this week’s Virtual Lunch, I invited Mel White from Classic Exhibits to provide insights on how exhibitors will need to adapt their exhibits as shows reopen. You’ll discover ideas for: Accommodating traffic flow restrictions Implementing tech tools Adapting your booth layout for each show Incorporating lessons learned from virtual shows Here are links to items mentioned in the interview: Trade Show Design Challenges

  • Creative Sponsorships for Virtual Events Creative Sponsorships for Virtual Events - TSI15.17

    Creative Sponsorships for Virtual Events Creative Sponsorships for Virtual Events - TSI15.17

    11/10/2020 Duration: 28min

    Just because events are going virtual doesn’t mean there aren’t still great ways for sponsors to get their message out. On this week’s Virtual Lunch replay, guest Nicole Burkart from Conference Care Package shares ideas for sponsors to: Host virtual happy hours Encourage sponsor and audience interaction Gamify participation Reinforce the importance of giving back Here are links to some of the items mentioned in the interview: Request the 30 Sponsorship Ideas report Conference Care Package (Nicole’s website) Here’s where you can watch the entire Virtual Lunch broadcast About Nicole Burkart: Nicole Burkart is no stranger to the events industry.

  • Discover Your Career Superpower Discover Your Career Superpower - TSI15.16

    Discover Your Career Superpower Discover Your Career Superpower - TSI15.16

    02/10/2020 Duration: 32min

    For months, I’ve wished there was something I could do for all my trade show friends who were suddenly thrust into searching for a new career. Then I met career expert Leslie Evans Thorne in an online group, and knew I had to have her as a guest on our weekly Virtual Lunch! So listen in as she shares insights on how to: Recognize the difference between your skills and talents Convey the benefits your unique talents bring to any job  “Rona-proof” your career Here are links to some of the items mentioned in the interview: The 3 Questions: How

  • Mapping the Road to Recovery Mapping the Road to Recovery - TSI15.15

    Mapping the Road to Recovery Mapping the Road to Recovery - TSI15.15

    25/09/2020 Duration: 28min

    While the effects of this year on the exhibit industry may be hard to put into words, the team at UFI has been working to quantify the response from exhibitors and attendees, as well as offer perspective for moving forward. Our guest for this week’s Virtual Lunch, Kai Hattendorf, shares findings from the Global Recovery Project and the JMIC Global Manifesto. Here are links to items mentioned in the interview: UFI Global Recovery Project: Select findings and the overview webinar JMIC Global Manifesto: UFI blog article and webinar recordings Download the JMIC Global Manifesto PDF Here’s where you can watch

  • How to Create Memorable Experiences Now How to Create Memorable Experiences Now - TSI15.14

    How to Create Memorable Experiences Now How to Create Memorable Experiences Now - TSI15.14

    21/09/2020 Duration: 36min

    It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed to be a guest on our weekly Virtual Lunch! So listen in as he shares insights on how to: Prepare for the next phase of the Experience Economy Design a multisensory environment in virtual events Inspire more engaging conversations Create an experience even when selling services or other intangibles … plus one simple (low-tech) thing that will help you stand out Here are links to some of the items mentioned in

  • Event Planning Lessons from the 2020 Un-Conventions Event Planning Lessons from the 2020 Un-Conventions - TSI15.13

    Event Planning Lessons from the 2020 Un-Conventions Event Planning Lessons from the 2020 Un-Conventions - TSI15.13

    11/09/2020 Duration: 07min

    This year has proved to be a challenge for event planners on every level, including those in charge of the Presidential Conventions. Now I don’t know about you, but actually I found this year’s version was more intriguing than previous ones. Perhaps it was because I’m studying all kinds of virtual events anyway, but I think it was more because they were forced to innovate and re-imagine the “we’ve always done it this way” mentality that can be so ingrained in any organization. So regardless of your personal politics, I invite you to set those aside while we simply focus

  • Marketing Strategies When We Can’t Be Face-to-Face Marketing Strategies When We Cant Be Face-to-Face - TSI15.12

    Marketing Strategies When We Can’t Be Face-to-Face Marketing Strategies When We Can't Be Face-to-Face - TSI15.12

    03/09/2020 Duration: 20min

    Of course we all want to get back to meeting face to face – but until that happens, we can’t stop marketing. So in the rebroadcast of this week’s Virtual Lunch interview with Ruth Stevens you’ll discover how to make the most of this time to: Get to know the person behind your corporate client Create your own virtual events and build community Convert social media followers into leads in your database Here are links to some of the items mentioned in the interview: Ruth’s article that inspired this episode: 10 B2B Marketing Strategies for a World Without Face-to-Face Events

  • Future-Proof Your Brand Future-Proof Your Brand - TSI15.11

    Future-Proof Your Brand Future-Proof Your Brand - TSI15.11

    28/08/2020 Duration: 23min

    If you’re trying to figure out how to market to your audience appropriately during these confusing times, you’re not alone. Today’s guest, Juntae DeLane provides perspective in this rebroadcast of our weekly Virtual Lunch. You’ll discover how to: Tap into brand storytelling Stand out from the competition (without being negative) Leverage existing assets Here are the related links: Juntae’s website, Digital Delane Watch the entire Virtual Lunch broadcast About Juntae DeLane: Juntae is the founder of the Digital Branding Institute, a global hub for digital branding resources, education, and training. He is the Sr. Digital Brand Manager for the University

  • Leading from the Inside Out Leading from the Inside Out - TSI15.10

    Leading from the Inside Out Leading from the Inside Out - TSI15.10

    21/08/2020 Duration: 23min

    This is the time when leaders will emerge. Our industry is being put to the test – we’re all being put to the test. But as our guest, Heather Hansen O’Neill says, what happens next depends on how we choose to show up in the world. So listen in to the rebroadcast of this week’s Virtual Lunch interview to hear Heather’s insights on how to: Collaborate to move forward Become a beacon of light for clients and prospects Build bridges to your desired goals Here are links to some of the things mentioned in the interview: Inspirational quote from the

  • Together Again Expo Recap Together Again Expo Recap - TSI15.9

    Together Again Expo Recap Together Again Expo Recap - TSI15.9

    14/08/2020 Duration: 36min

    This special edition podcast episode is a bit different – I decided to republish this week’s Virtual Lunch interview with Kevin Carty from Classic Exhibits. You’ll hear his firsthand account of the Together Again Expo in Orlando, which was the trade show industry’s example of how events can operate safely. In the interview, you’ll hear several resources mentioned. Here are those links: Together Again Expo website Video replay of the Together Again Expo (7+ hour Vimeo video; certain segments are highlighted with time codes during the interview) Kevin’s “walk-around” video of the Expo floor Women in Exhibitions virtual booth And

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