Internet Marketing: Insider Tips And Advice For Online Marketing



Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White


  • #558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi

    16/07/2020 Duration: 38min

    Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.In today's episode we explore:Joe's tips on how to keep inspired and creativeCharacteristics of great content marketersThe unusual but highly effective way that Joe decided to market his first fiction novelThe content marketing trend that Joe is most excited aboutI loved speaking with Joe. His

  • #557 How To Improve Your Content's Linkability: Interview with Alex Tachalova

    09/07/2020 Duration: 37min

    It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.In today's episode we explore:Alex's position on paying for linksOverlooked prerequisites of great link buildingWhat you can add to your content to make it more linkableHow to maximise your chances of securing links by finding the right people to talk toCONNECT WITH ALEX TACHALOVA / DIGITAL OLYMPUS: WITH SITEVISIBILITY: CONNECT WITH SCOTT:  See for priva

  • #556 Common Obstacles in Podcasting & How To Overcome Them: Interview with James Mulvany

    02/07/2020 Duration: 44min

    Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts,, and serial podcaster.James has spent a life in audio that has included him launching (for creating online radio stations), (podcast hosting and production) and most recently, (connecting podcast hosts with guests and vice versa).This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one. In this episode you'll learn:How podcasts tours can help you promote a product, service or just get you unstuckHow to generate topic ideas for your podcastT

  • #555 Inside the Mind of a Remote SEO Analyst: Interview with Marcos Alvarez Martin

    25/06/2020 Duration: 41min

    A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come.For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer.We touch on topics including:Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibilit

  • 554 Tips for Building Your Brand with Olaf Gueldner from Goodwood

    18/06/2020 Duration: 14min

    On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.On the show you'll learn:How to shift focus from a physical operator to become a digital media giant?The lessons learnt from bringing services in-houseWhy your audience is King, but content is everythingWhy it's so important to for businesses to understand their audience Why measurement is so important "If you can’t measure it then you can’t improve it!"Plus, Olaf provides his top tip for the audience.If you'd like to connect with Olaf, you can do so on LinkedIn here and you can also find out about Goodwood's media business here.To connect with SiteVisibility:  See for privacy and opt-out information.

  • 553 Lockdown Communications for Leisure Destinations: Interview With Flo Powell from Midnight Communications

    11/06/2020 Duration: 18min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.On the show you'll learn:Why leisure destinations or attractions should be continuing the conversation with their customers during lockdownWhy they need to be engaging with new customers at this timeSome of the lessons that other businesses can learn from Arundel CastleWhy video content is important when it comes to leisure industry marketingFlo's top 4 things that those working in the leisure industry should be looking at during lockdownPlus, Flo provides her top tip/key takeaway for the audience. If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here. To connect with SiteVisibility:  See for privacy and opt-out information.

  • #552 Tips for a Healthy Remote Team: Interview with Fernando Angulo, Head of Communications at SEMRush

    04/06/2020 Duration: 23min

    In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush. Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive. You’ll learn:  ·      The importance of discipline in remote workers staying organised·      How introducing a home schedule with your family/housemates can help you be more comfortable when working from home·      Why email marketing is particularly effective right now·      Software that can help improve team communication  To connect with Fernando / SEMRush visit the following: ·· To connect with SiteVisibility: ··      https://twit

  • #551 The Journey of SparkToro: Interview with Rand Fishkin

    28/05/2020 Duration: 55min

    Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership....and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade.Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.I LOVE it. It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podca

  • #550 Our Journey & Lessons Through COVID-19 (So Far!): Interview with Jason Woodford, CEO of SiteVisibility

    21/05/2020 Duration: 53min

    Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:Ensuring we're giving you direct access to the most interesting personalities in marketingEnsuring we're covering the topics that YOU want coveredBringing you a wealth of insider tips and advice from our team at SiteVisibilityExperimenting with podcast lengths and formats so you're getting the information you want in the way that you want itI think we're long overdue some updated intro music. What do you think?Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in

  • #549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

    14/05/2020 Duration: 15min

    This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:The first steps marketers can take to a user-centred approachWhy user journey mapping should be completed before you start marketingThe importance in one to one feedback in the user testing processYou can connect with Becca and Box UK via the following:  See for privacy and opt-out information.

  • #548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan

    07/05/2020 Duration: 12min

    In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.Luke shares his thoughts and advice on:What lifecycle marketing is and how it's evolved through programmaticWhy marketers shouldn't worry about losing their jobs to programmatic advertisingThe specific programmatic formats used by Crimtan to drive conversionsYou can connect with Luke via Crimtan at: ya next week!  See for privacy and opt-out information.

  • #547 How To Communicate During a Crisis: An Interview with Chris Hatherall from Midnight Communications

    30/04/2020 Duration: 17min

    In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:How social media may be forcing politicians to communicate in new waysThe best way to handle questions that you can't answerThe role on empathy in effective communicationHow more frequent communication could help to increase your audience engagement at this timeYou can connect with Chris via Midnight Communications at or  See for privacy and opt-out information.

  • #546 How To Make Your Website User-Friendly: An Interview with Jeremy Knauff of Spartan Media

    23/04/2020 Duration: 18min

    In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.Jeremy breaks down how to approach website friendly, with reminders and tips on:Why we need to de-prioritise our own assumptions on website friendlinessHow user testing is fundamental to the process of making your website user friendlyHow website speed directly impacts your bottom lineThe role of video in attracting the right customersWhy companies that focus on multi-channel marketing will dominate in 2020As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.You can connect with Jeremy via:Spartan Media:'s LinkedIn:'s Twitter: catch his regular contributions to Search Engine Journal at:  See for privacy and opt-out information.

  • #545 Social Media Strategy Tips for 2020: Interview with Carlos Gil

    16/04/2020 Duration: 21min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020. On the show you'll learn:How you can stand out in the sea of contentWhy Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffectiveWhy you should consider leveraging your customers instead of influencersWhy personal marketing is likely to replace the one to many approachWhy you should be considering private messaging groups on WhatsApp and SlackHow you can use Twitter & Instagram as search engines to find customersWhy personal branding is even more important in the current Coronavirus world                   Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020. If you'd like t

  • #544 How To Engage With Your Customers In 2020: Interview With Fredrik Ronnlund

    09/04/2020 Duration: 12min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020. On the show you'll learn:Why one to one marketing is important for increasing your leads in 2020Why content marketing isn't dead but why you need to be engaging with your customersWhy it's important to help your customers and solve their problems within your marketingWhat eCommerce businesses can do today to survive and thrive during lockdown and social distancingFredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.You can help out and visit it here: you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here. &nb

  • #543 How to Grow Your YouTube Subscribers: Interview with Brian Dean

    02/04/2020 Duration: 17min

    On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers. On the show you'll learn: Why your branding and positioning on YouTube can help you to stand outBrian's tips for making the most out of your video introsHow you can optimise your YouTube videos for SEOWhy it's important to look for keywords with low competition and try to optimise for those How you can get more subscribers to your channelPlus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers. Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.   See for privacy and opt-out information.

  • #542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin

    26/03/2020 Duration: 24min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content. The show has a whole lead of content marketing tips you can put into place right now. You'll learn: Why getting the most out of your content is so important right nowHow you can let Google bring leads to youHow content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketingWhy if your content isn’t positioning, you should talk to a professional who can helpWhy if you used to do a lot of onsite, you should talk about how you can do things virtuallyHow you can use re-purposed content to build on know-like-and-trust Why interviewing internal subject matter experts can lead to excellent content that your readers will lovePlus Heather

  • #541 Everything You Need To Know About Brand SERPs: Interview with Jason Barnard

    19/03/2020 Duration: 20min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand. On the show you'll learn: Why 2020 is the year of the brand SERPWhy Google is your new business card and what that means for you How you can influence your brand search engine page results and make it positive, accurate and convincingHow you can shape the anatomy of the SERPs and make yours sexy!Why your brands SERP is an important part of the sales funnelPlus, Jason provides his top tip when it comes to brand SERPs. If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.   See for privacy and opt-out information.

  • #540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz

    12/03/2020 Duration: 18min

    On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO. On the show you'll learn: Why your product should come first and your content should come secondWhy you shouldn't fear Google Algorithm updates Why you should consider NOT using keyword researchHow Zillow's product market fit approach led them to success How Google will reward you for building the right content What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategyPlus, Eli provides his top tip for the audience. If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.   See for privacy and opt-out information.

  • #539 Using Google Tag Manager for Schema: Interview with Paul Lovell

    05/03/2020 Duration: 17min

    On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager. On the show you'll learn:How you can use Schema without the need for developersHow you can use Product Schema via Google Tag ManagerPaul's top tip when it comes to testing schema within GTMOther useful Google Tag Manager functionalitiesPlus, Paul provides his top tip for the audience.If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here.  See for privacy and opt-out information.

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