My Business On Purpose

Greedy Boomers are feeling frustrated and overrun by entitled Millennials, while skeptical Gen Xers are interviewing unaware Gen Zers who are scrolling TikTok in a job interview; and for the first time we are all working together in the same businesses. College sports is awash in generational misunderstanding. The newly minted Name, Image, and Likeness rules are in place and for the first time in our lifetime you are seeing college athletes representing the hometown HVAC company, or in some cases, an international brand like Alabama’s Quarterback Bryce Young who is already being featured in Nissan commercials. En masse the younger generations are all for this loosening of regulations, the older generations are on the spectrum between skeptical and opposed. In his new book A New Kind Of Diversity, Author Dr. Tim Elmore highlights these generational challenges saying, “the generation gap is more distinct because new technology creates subcultures. Hence, generations often don’t have to connect to survive.” When