Life Changing Questions Podcast
135: How to create an internationally successful brand, with Martin Buggy & Melissa Edyvean of Bondi Chai, and Kevin Bees, Profit Maximisation Expert.
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:35:24
- More information
Informações:
Synopsis
Today, Kevin Bees talks with Martin & Melissa - founders and owners of Bondi Chai. Melissa Edyvean and her partner, Martin Buggy, discovered chai latte while visiting New York Time Square for the new millennium celebrations. Chai latte is a Western take on India’s centuries-old ‘national drink’ chai masala and was completely unknown in Australia at the time, but Martin & Melissa were convinced that chai latte would eventually be huge in Australia and set about creating their own, unique pre-mix. After an inauspicious start – selling just 17kg in their first month – Melissa today sells around 6 tonnes of product a month and someone, somewhere in the world, enjoys a Bondi Chai Latte every two seconds. Bondi Chai has become the most awarded product of its kind in Australia, picking up awards from Telstra, and even a Stevie award. And Martin and Melissa have created an ideal lifestyle, working from their home office in Port Stephens (or wherever in the world they can get internet), with a handful