Life Changing Questions Podcast

135: How to create an internationally successful brand, with Martin Buggy & Melissa Edyvean of Bondi Chai, and Kevin Bees, Profit Maximisation Expert.

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Synopsis

Today, Kevin Bees talks with Martin & Melissa - founders and owners of Bondi Chai.   Melissa Edyvean and her partner, Martin Buggy, discovered chai latte while visiting New York Time Square for the new millennium celebrations. Chai latte is a Western take on India’s centuries-old ‘national drink’ chai masala and was completely unknown in Australia at the time, but Martin & Melissa were convinced that chai latte would eventually be huge in Australia and set about creating their own, unique pre-mix.   After an inauspicious start – selling just 17kg in their first month – Melissa today sells around 6 tonnes of product a month and someone, somewhere in the world, enjoys a Bondi Chai Latte every two seconds.   Bondi Chai has become the most awarded product of its kind in Australia, picking up awards from Telstra, and even a Stevie award.   And Martin and Melissa have created an ideal lifestyle, working from their home office in Port Stephens (or wherever in the world they can get internet), with a handful