The Talking Points Podcast

Arik and Kevin discuss a content idea used by some mainstream media outlets, on their social channels, that should be copied by more companies and brands. Also, AVEs are soundly criticized by the PR industry, but what about impressions? And a study of content marketing output and engagement isn’t surprising - we should think about producing less content, right? - however customer service could be the answer. Learn more about your ad choices. Visit megaphone.fm/adchoices