The Talking Points Podcast

Thanks for listening! We kick off 2018 with a jam-packed show: The Quick News & Quick Takes segment this month includes stories about a new study of consumer opinions about brands taking a stand (5:30), the newest features and user stats about Instagram (8:00) and there’s new data about the decline of TV news viewership so we ponder if PR pros should even pitch local TV stations anymore (10:40). The Talking Points Spotlight shines on Explore Minnesota’s latest use of its #OnlyInMN hashtag (12:45). And, the three Talking Points in this episode feature discussions about Arik’s eight realistic social media trends for 2018 (13:55), what the data says about the sustainability of content marketing and “Content Shock” and why you may want to adjust your distribution strategy (20:55) and we share our thoughts on the impact of Facebook’s announcement that it will favor posts from your friends and family instead of from news outlets and companies/brands (29:20). Plus, the Talking Points Shoutout for this month goes to