My Business On Purpose

There’s a new generation of kids hitting the workforce. So, with thousands of options, how do we attract them to our business?  And how do we make sure we have enough runway in front of them so they don’t just jump at the next available job that pays a little bit more? Well, let’s talk about that today! Good morning friends, Thomas Joyner with Business on Purpose here. We met last week with about 125 business owners and key leaders to plan out the 4th quarter. One of the resounding issues that kept coming up was attracting talent in the trade industries. Now, about 70% of the businesses we work with are in the trade industries, so we asked them to go a bit deeper into the problem. Well, there’s this huge push for high school kids to go to college. Which is great! But, when they get a random business degree or marketing or some other generic degree in communications that they have spent good money and 4 years of their life on, they fully expect to be compensated at a higher rate and to find a job in their fiel