My Business On Purpose

601: 4 ways to prepare for a recession

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Synopsis

A few months back I was driving the most beautiful stretch of interstate on God’s green earth, I-26 between Orangeburg and Columbia…and I’m on one of those long stretches where it’s 40-ft tall pine trees as far as the eye can see and I start to notice some clouds stacking up in the distance. Cars just disappearing into it a mile or so out and here I am driving 70+ mph right at it. Kind of an eerie gray about it and I can’t even remotely see through it, what’s on the other side, what’s inside… none of it! And the closer I got the more questions popped into my head. And it was fine, it was a bad storm that we had to slow down for, but we made it through to the sunshine on the other side. And as I think about the state of business right now, that’s the collective feeling we get. We can see a long way out. A lot of us are booked months, maybe a year or more into the future. And yet there’s this big cloud out there and this buzz word we keep hearing, “RECESSION”. That for some reason no one can really identify wha