Life Changing Questions Podcast

In today's episode Kevin Bees, Profit Maximisation Expert interviews Jim Penman, CEO of Jim’s group. Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment. In 1989 he franchised his business, and since then Jim’s Group has become the largest franchise chain in Australian and the largest and best-known lawn mowing business in the world. Jim’s Cleaning was launched in 1994, followed by more than 40 other divisions which now operate in Australia, New Zealand, and Canada. Jim’s Group now has over 4,700 Franchisees. Jim says the key to success in franchising is an overriding concern for the welfare of franchisees and constant improvement in customer service. He is still actively involved in the running of the business. Every Franchisee is given his direct phone number and Email address and is invited to contact him at any time. He also responds to any client with a serious complaint. He is fu