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Synopsis

This episode shows you the importance of red teaming and how testing your assumptions can lead to greater success. Bryce G. Hoffman is an author, speaker, consultant, and strategic advisor who believes that individuals have the power to transform companies and cultures with the right processes. Hoffman wrote the bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which has become a manual for leaders who want to transform their companies. His latest book, Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, was just published by Crown Business in the United States and Little, Brown and Company in the United Kingdom.   Podcast Highlights Who is Bryce Hoffman? Bryce is a former journalist that witnessed many booms and busts and learned how businesses succeed or fail in the process. After writing American Icon, Bryce began getting asked to present and implement many of the ideas in the book in other businesses. This lead to consulting and Bryc