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Synopsis

Gregg L. Whitt is the Chief Strategy Officer of Engage Youth Co. and co-author of the insightful new book The Gen Z Frequency: How Brands Tune In and Build Credibility. He was named a "Top 5 Youth Marketer to Follow" by Inc. in 2016 and has also been featured in Forbes and Fortune. Witt is also a VansWorld Champion Amateur Skateboarder who defied critics while growing up in the Midwest and at age 16 launched the Goodtimes Intelligence Agency, a skateboarding and apparel company that became a globally recognized brand.   Podcast Highlights Who is Gregg Witt? The moment when Gregg found his identity was when he picked up skateboarding and went down the path to becoming a professional. Skateboarding was his love as well as his connection to a bigger world. Work wasn’t necessarily in the plan for him, work was what Gregg’s busy dad did. He didn’t have an aspirational career goal but he knew he wanted to keep the community of fellow skateboarders connected which is why he started his own skateboard com