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Synopsis

Mike Moyer is the author of the bestselling books Slicing Pie: Fund Your Company Without Funds, and the new book Bird's Eye Business: A Primer on How Companies Work. He is an Adjunct Professor of Entrepreneurship at Northwestern University and the University of Chicago Booth School of Business.  Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college; College Peas, LLC which provides publications and consulting on college admissions; and Trade Show Samurai, LLC a company that teaches trade show exhibitors how to capture lots and lots of leads.  In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data serv