Wns Business Insights Podcast Series
Predictive Analytics helps increase marketing ROI
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:05:00
- More information
Informações:
Synopsis
In this podcast, we discuss with Amitabh Bose, the concept of predictive analytics - which is clearly emerging as a tool to increase marketing ROI. Leveraging predictive analytics to determine events before they have occured - such as predicting how consumers are going to behave in the future - helps companies alter marketing strategies to increase their ROI. With broader applications such as enhancing revenue, optimizing cost or managing risks, predictive Analytics delivers real tangible benefits to clients.