Personal Branding Podcast

“Brands are not logos…” – Bernard Kelvin Clive Your Brand is more than just a creative name, cute logo or a complimentary card; it’s a promise of value, it’s a distinctive voice, it’ s a core message, it’s passion driven by purpose, it’s a positive impact that creates an impression One cannot talk about brands without reference to logos, however, a brand is more than just a logo. Some people mistakenly assume that a brand is its logo, no; a logo is a part of a brand’s identity. Here are some misconceptions about logos: A logo must be sophisticated; huh, a logo should be complex, that’s laughable, in fact, the simpler the better. A logo must reflect what the company does; huh, a logo should communicate the brand That is, not what the company does. A logo must have less colours; two colours should be enough. Huh, here again, a logo is not about being colorful or not. It focuses on how you choose to market your brand. A logo must either have symbols or name of the company in a text; huh,