Personal Branding Podcast

How Brands Can Stay Woke in Epidemics  “To have your brand deep-rooted in the hearts of clients & customers requires empathy – humanize your brand” – Bernard Kelvin Clive Life happens! Life is filled with the unaccepted, regardless of how carefully and practically you plan, sometimes things may just go off unannounced and unexpected. What you do in times like that is as relevant as your plan. In the wake of the current alarming epidemic, a number of brands have suffered losses and others are making gains, however, it’s not about win or lose. Yes, whatever the case some may win others may lose but exceptional brands that care for its people will be looking at staying relevant but not just cashing in for profit. Today, let’s consider ways brands can stay relevant and make impact and continuously stay top of mind. I have identified 3 main ways brands can drive change regardless of ongoing cultural or global crisis.  The very first thing brands can do is to prepare for the unexpected; have precautio